учебная и научная литература
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, mark…
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, mark…
Walter Benjamin (1892-1940), one of the most original and perceptive thinkers of the twentieth century, offered a unique insight into the profound impact of the media on modern society. Jaeho Kang’s book offers a lucid introduction to Benjamin’s theo…
Walter Benjamin (1892-1940), one of the most original and perceptive thinkers of the twentieth century, offered a unique insight into the profound impact of the media on modern society. Jaeho Kang’s book offers a lucid introduction to Benjamin’s theo…
praise for previous books by stephen d. brookfield «Award-winning author Stephen Brookfield offers insight, inspiration, and down-to-earth advice to all teachers in settings as diverse as college, adult education, and secondary schools—on how to thri…
praise for previous books by stephen d. brookfield «Award-winning author Stephen Brookfield offers insight, inspiration, and down-to-earth advice to all teachers in settings as diverse as college, adult education, and secondary schools—on how to thri…
The Author's Hand and the Printer's Mind. Transformations of the Written Word in Early Modern Europe
In Early Modern Europe the first readers of a book were not those who bought it. They were the scribes who copied the author’s or translator’s manuscript, the censors who licensed it, the publisher who decided to put this title in his catalogue, the …
In Early Modern Europe the first readers of a book were not those who bought it. They were the scribes who copied the author’s or translator’s manuscript, the censors who licensed it, the publisher who decided to put this title in his catalogue, the …
A concise, visually based introduction to graphic design methodologies Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processe…
A concise, visually based introduction to graphic design methodologies Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processe…
John Zinkin's new book on Challenges in Implementing Corporate Governance is a welcome addition for board members and senior management on how to improve corporate governance in the post-crisis period. John correctly identifies that most boards on un…
John Zinkin's new book on Challenges in Implementing Corporate Governance is a welcome addition for board members and senior management on how to improve corporate governance in the post-crisis period. John correctly identifies that most boards on un…
The best-selling introduction to evidence-based medicine In a clear and engaging style, How to Read a Paper demystifies evidence-based medicine and explains how to critically appraise published research and also put the findings into practice. An ide…
The best-selling introduction to evidence-based medicine In a clear and engaging style, How to Read a Paper demystifies evidence-based medicine and explains how to critically appraise published research and also put the findings into practice. An ide…
Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively.…
Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively.…
In The Hedgehog Effect, Manfred Kets de Vries presents the case for leadership group coaching as an experiential training ground for learning to function as a high performance team. His group coaching model, incorporating living case studies, has bee…
In The Hedgehog Effect, Manfred Kets de Vries presents the case for leadership group coaching as an experiential training ground for learning to function as a high performance team. His group coaching model, incorporating living case studies, has bee…
This book introduces theoretical concepts to explain the fundamentals of the design and evaluation of software estimation models. It provides software professionals with vital information on the best software management software out there. End-of-cha…
This book introduces theoretical concepts to explain the fundamentals of the design and evaluation of software estimation models. It provides software professionals with vital information on the best software management software out there. End-of-cha…
This textbook explores the ways in which language informs the structure and function of the human mind, offering a point of entry into the fascinating territory of cognitive science. Focusing mainly on syntactic issues, Language in Cognition is a uni…
This textbook explores the ways in which language informs the structure and function of the human mind, offering a point of entry into the fascinating territory of cognitive science. Focusing mainly on syntactic issues, Language in Cognition is a uni…
Leading authority Shannon Pratt demystifies discounts and premiums in business valuation «A must-read! Shannon Pratt continues to add to the business valuation body of knowledge.» -Jay Fishman, FASA There is often more money in dispute in determining…
Leading authority Shannon Pratt demystifies discounts and premiums in business valuation «A must-read! Shannon Pratt continues to add to the business valuation body of knowledge.» -Jay Fishman, FASA There is often more money in dispute in determining…
Stay up-to-date with this collection of papers presented at the 69th Conference on Glass Problems at The Ohio State University. Topics include melting and molding, refractories, and environmental issues and new products.
Stay up-to-date with this collection of papers presented at the 69th Conference on Glass Problems at The Ohio State University. Topics include melting and molding, refractories, and environmental issues and new products.
Depression Care across the Lifespan is a comprehensive, practical text that aims to increase knowledge and understanding of depression enabling professionals to enhance the care delivered to patients with depression. This text explores depression acr…
Depression Care across the Lifespan is a comprehensive, practical text that aims to increase knowledge and understanding of depression enabling professionals to enhance the care delivered to patients with depression. This text explores depression acr…
A practical guide to identifying gifted underachievers and enabling them to fulfil their potential, raising whole school standards. Extensive new content includes the latest best practice in addressing able underachievement Explains the origins of un…
A practical guide to identifying gifted underachievers and enabling them to fulfil their potential, raising whole school standards. Extensive new content includes the latest best practice in addressing able underachievement Explains the origins of un…
This issue contains a collection of papers presented at the 70th Conference on Glass Problems at The Ohio State University, Columbus, Ohio. Topics include melting and molding, refractories, and environmental issues and new products.
This issue contains a collection of papers presented at the 70th Conference on Glass Problems at The Ohio State University, Columbus, Ohio. Topics include melting and molding, refractories, and environmental issues and new products.
The bond markets are a vital part of the world economy. The fourth edition of Professor Moorad Choudhry's benchmark reference text An Introduction to Bond Markets brings readers up to date with latest developments and market practice, including the i…
The bond markets are a vital part of the world economy. The fourth edition of Professor Moorad Choudhry's benchmark reference text An Introduction to Bond Markets brings readers up to date with latest developments and market practice, including the i…
The last quarter of a century has seen an unprecedented wave of democratization around the globe. In these transitions from authoritarian rule to a more democratic order, the media have played a key role both by facilitating, but frequently also inhi…
The last quarter of a century has seen an unprecedented wave of democratization around the globe. In these transitions from authoritarian rule to a more democratic order, the media have played a key role both by facilitating, but frequently also inhi…
Temporality surveys the ways in which languages of different types refer to past, present, and future events, through an in-depth examination of four major language types: tense-based English, tense-aspect-based Polish, aspect-based Chinese, and mood…
Temporality surveys the ways in which languages of different types refer to past, present, and future events, through an in-depth examination of four major language types: tense-based English, tense-aspect-based Polish, aspect-based Chinese, and mood…
As individuals and companies realise the importance of their inventions, issues surrounding patent laws and practices are taking centre stage around the world. Patent Strategy introduces researchers to patent applications and patent portfolios. With …
As individuals and companies realise the importance of their inventions, issues surrounding patent laws and practices are taking centre stage around the world. Patent Strategy introduces researchers to patent applications and patent portfolios. With …