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учебная и научная литература

Language in Cognition. Uncovering Mental Structures and the Rules Behind Them
4
This textbook explores the ways in which language informs the structure and function of the human mind, offering a point of entry into the fascinating territory of cognitive science. Focusing mainly on syntactic issues, Language in Cognition is a uni…
This textbook explores the ways in which language informs the structure and function of the human mind, offering a point of entry into the fascinating territory of cognitive science. Focusing mainly on syntactic issues, Language in Cognition is a uni…
From Assets to Profits. Competing for IP Value and Return
3
Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and t…
Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and t…
Profit With Options. Essential Methods for Investing Success
5
A comprehensive guide for beginners by the leading authority on options Whether the markets are moving up or down, options remain one of the most attractive instruments for all investors. Profit with Options is a beginner's guide to trading options, …
A comprehensive guide for beginners by the leading authority on options Whether the markets are moving up or down, options remain one of the most attractive instruments for all investors. Profit with Options is a beginner's guide to trading options, …
Guppy Trading. Essential Methods for Modern Trading
4
A compilation of the very best of Daryl Guppy Daryl Guppy has been one of Australia's foremost experts on share trading and charting for almost 20 years. His first book, Share Trading, is still a must-read for people wanting to learn about the market…
A compilation of the very best of Daryl Guppy Daryl Guppy has been one of Australia's foremost experts on share trading and charting for almost 20 years. His first book, Share Trading, is still a must-read for people wanting to learn about the market…
Private Equity. Fund Types, Risks and Returns, and Regulation
3
A comprehensive look at the private equity arena With private equity differing from other asset classes, it requires a whole new approach for those trained in more traditional investments such as stocks and bonds. But with the right guidance, you can…
A comprehensive look at the private equity arena With private equity differing from other asset classes, it requires a whole new approach for those trained in more traditional investments such as stocks and bonds. But with the right guidance, you can…
Maya Studio Projects. Game Environments and Props
3
Use Maya to create realistic environments and props for digital games Weapons, vehicles, tools, buildings, trees, plants, walls, ceilings, and floors-these items may seem secondary to the game environment, but they are integral parts of the game and …
Use Maya to create realistic environments and props for digital games Weapons, vehicles, tools, buildings, trees, plants, walls, ceilings, and floors-these items may seem secondary to the game environment, but they are integral parts of the game and …
Financial Services Firms. Governance, Regulations, Valuations, Mergers, and Acquisitions
5
Indispensable coverage of new federal regulatory reforms and federal financial issues An essential guide covering new federal regulatory reforms and federal financial issues Financial Institutions, Valuations, Mergers and Acquisitions, Third Edition …
Indispensable coverage of new federal regulatory reforms and federal financial issues An essential guide covering new federal regulatory reforms and federal financial issues Financial Institutions, Valuations, Mergers and Acquisitions, Third Edition …
Fire Sale. How to Buy US Foreclosures
4
The ads are everywhere. US real estate at rock-bottom prices. Posh homes in gated communities devalued 50% from a year ago. US real estate agents with nowhere to go in their own backyard are targeting Canada and other countries to attract buyers to t…
The ads are everywhere. US real estate at rock-bottom prices. Posh homes in gated communities devalued 50% from a year ago. US real estate agents with nowhere to go in their own backyard are targeting Canada and other countries to attract buyers to t…
Patent Valuation. Improving Decision Making through Analysis
3
A practical resource for valuing patents that is accessible to the complete spectrum of decision makers in the patent process In today's economy, patents tend to be the most important of the intellectual property (IP) assets. It is often the ability …
A practical resource for valuing patents that is accessible to the complete spectrum of decision makers in the patent process In today's economy, patents tend to be the most important of the intellectual property (IP) assets. It is often the ability …
Get Rich with Options. Four Winning Strategies Straight from the Exchange Floor
4
A detailed guide to successfully trading stock and commodity options After numerous years as an options market-maker in the trenches of the New York Mercantile Exchange, few analysts know how to make money trading options like author Lee Lowell. Now,…
A detailed guide to successfully trading stock and commodity options After numerous years as an options market-maker in the trenches of the New York Mercantile Exchange, few analysts know how to make money trading options like author Lee Lowell. Now,…
The IT Value Network. From IT Investment to Stakeholder Value
3
Learn to measure and manage the real value of IT investment and spending IT investments are becoming more than just business enablers or assets on the books; they provide capability that can drive the business. Thought leadership should migrate towar…
Learn to measure and manage the real value of IT investment and spending IT investments are becoming more than just business enablers or assets on the books; they provide capability that can drive the business. Thought leadership should migrate towar…
The Options Course. High Profit and Low Stress Trading Methods
4
Use this invaluable tool to gain a competitive edge and avert bad investment decisions. Well-known options strategist and instructor George Fontanills has updated his time-tested and bestselling book, The Options Course. The new edition improves and …
Use this invaluable tool to gain a competitive edge and avert bad investment decisions. Well-known options strategist and instructor George Fontanills has updated his time-tested and bestselling book, The Options Course. The new edition improves and …
Making Innovation Pay. People Who Turn IP Into Shareholder Value
5
Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise other…
Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise other…
Talking Science
3
Adam Hart Davis has interviewed some of the most influential scientists and thinkers of our time. In this fascinating insight into modern science he presents the stories behind the science, the difficulties behind the discoveries and the future of th…
Adam Hart Davis has interviewed some of the most influential scientists and thinkers of our time. In this fascinating insight into modern science he presents the stories behind the science, the difficulties behind the discoveries and the future of th…
Comprehensive Intellectual Capital Management. Step-by-Step
4
Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enable…
Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enable…
Practical Project Management. Tips, Tactics, and Tools
5
The author has 39 years of experience implementing project management techniques. Includes unique material based on the author's experiences that cannot be found elsewhere. Readers can refer to self-contained chapters for quick reference and problem-…
The author has 39 years of experience implementing project management techniques. Includes unique material based on the author's experiences that cannot be found elsewhere. Readers can refer to self-contained chapters for quick reference and problem-…
Private Equity. Transforming Public Stock to Create Value
4
Praise for Private Equity «Harold Bierman has blended an excellent mix of important principles with real case study examples for a better understanding on a rather sophisticated finance subject.» -Edward M. Dudley, Vice President & General Auditor, A…
Praise for Private Equity «Harold Bierman has blended an excellent mix of important principles with real case study examples for a better understanding on a rather sophisticated finance subject.» -Edward M. Dudley, Vice President & General Auditor, A…
Dealmaking. Using Real Options and Monte Carlo Analysis
3
Applying practical tools to the volatile process of negotiating Prognosticators apply Monte Carlo Analysis (MCA) to determine the likelihood and significance of a complete range of future outcomes; Real Options Analysis (ROA) can then be employed to …
Applying practical tools to the volatile process of negotiating Prognosticators apply Monte Carlo Analysis (MCA) to determine the likelihood and significance of a complete range of future outcomes; Real Options Analysis (ROA) can then be employed to …
The CPM Silver Yearbook 2007
5
The CPM Silver Yearbook 2OO7 Investors buy silver as a financial asset. It is seen as a hedge against economic, financial, and political upheaval. Many investors view silver as a companion to gold, while some investors prefer it to gold, due to its m…
The CPM Silver Yearbook 2OO7 Investors buy silver as a financial asset. It is seen as a hedge against economic, financial, and political upheaval. Many investors view silver as a companion to gold, while some investors prefer it to gold, due to its m…
Can Journalism Survive? An Inside Look at American Newsrooms
5
Journalists have failed to respond adequately to the challenge of the Internet, with far-reaching consequences for the future of journalism and democracy. This is the compelling argument set forth in this timely new text, drawing on the most extensiv…
Journalists have failed to respond adequately to the challenge of the Internet, with far-reaching consequences for the future of journalism and democracy. This is the compelling argument set forth in this timely new text, drawing on the most extensiv…

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