учебная и научная литература
Strategies that enable organizations to succeed as businesses and as responsible corporate citizens Based on the authors' many years of research and hands-on experience, this book provides tested and proven practical strategies that make it possible …
Strategies that enable organizations to succeed as businesses and as responsible corporate citizens Based on the authors' many years of research and hands-on experience, this book provides tested and proven practical strategies that make it possible …
The evidence base of the impact and effectiveness of healthy eating and physical activity interventions in the out-of-school setting is continuing to emerge. By sponsoring this special issue, the National AfterSchool Association provides a platform f…
The evidence base of the impact and effectiveness of healthy eating and physical activity interventions in the out-of-school setting is continuing to emerge. By sponsoring this special issue, the National AfterSchool Association provides a platform f…
Bullying is a hot topic at schools across the nation. Chronic involvement in bullying is associated with many intrapersonal, interpersonal, and academic problems, and even sporadic experiences of bullying are harmful. During the last two decades, sev…
Bullying is a hot topic at schools across the nation. Chronic involvement in bullying is associated with many intrapersonal, interpersonal, and academic problems, and even sporadic experiences of bullying are harmful. During the last two decades, sev…
These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the…
These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the…
A comprehensive review of the state of the art and advances in the field, while also outlining the future potential and development trends of optical imaging and optical metrology, an area of fast growth with numerous applications in nanotechnology a…
A comprehensive review of the state of the art and advances in the field, while also outlining the future potential and development trends of optical imaging and optical metrology, an area of fast growth with numerous applications in nanotechnology a…
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for dif…
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for dif…
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, mark…
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, mark…
The Handbook of Pragmatics is a collection of newly commissioned articles that provide an authoritative and accessible introduction to the field, including an overview of the foundations of pragmatic theory and a detailed examination of the rich and …
The Handbook of Pragmatics is a collection of newly commissioned articles that provide an authoritative and accessible introduction to the field, including an overview of the foundations of pragmatic theory and a detailed examination of the rich and …
Comprehensive introduction to finite elastoplasticity, addressing various analytical and numerical analyses & including state-of-the-art theories Introduction to Finite Elastoplasticity presents introductory explanations that can be readily understoo…
Comprehensive introduction to finite elastoplasticity, addressing various analytical and numerical analyses & including state-of-the-art theories Introduction to Finite Elastoplasticity presents introductory explanations that can be readily understoo…
Raymond Williams’ seminal exploration of the meaning of some of the most important words in the English language.First published in 1976, and expanded in 1983, KEYWORDS reveals how the meanings of 131 words – including ‘art’, ‘class’, ‘family’, ‘medi…
Raymond Williams’ seminal exploration of the meaning of some of the most important words in the English language.First published in 1976, and expanded in 1983, KEYWORDS reveals how the meanings of 131 words – including ‘art’, ‘class’, ‘family’, ‘medi…
Proteomics provides an introductory insight on proteomics, discussing the basic principles of the field, how to apply specific technologies and instrumentation, and example applications in human health and diseases. With helpful study questions, this…
Proteomics provides an introductory insight on proteomics, discussing the basic principles of the field, how to apply specific technologies and instrumentation, and example applications in human health and diseases. With helpful study questions, this…
The Grammar of Raising and Control surveys analyses across a range of theoretical frameworks from Rosenbaum's classic Standard Theory analysis (1967) to current proposals within the Minimalist Program, and provides readers with a critical understandi…
The Grammar of Raising and Control surveys analyses across a range of theoretical frameworks from Rosenbaum's classic Standard Theory analysis (1967) to current proposals within the Minimalist Program, and provides readers with a critical understandi…
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific in…
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific in…
The Handbook of Children, Media and Development brings together an interdisciplinary group of experts in the fields of developmental psychology, developmental science, communication, and medicine to provide an authoritative, comprehensive look at the…
The Handbook of Children, Media and Development brings together an interdisciplinary group of experts in the fields of developmental psychology, developmental science, communication, and medicine to provide an authoritative, comprehensive look at the…
Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-kn…
Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-kn…
Edited by two very well-known and respected scientists in the field, this excellent practical guide is the first to cover the fundamentals and a wide range of applications, as well as showing readers how to efficiently use this increasingly important…
Edited by two very well-known and respected scientists in the field, this excellent practical guide is the first to cover the fundamentals and a wide range of applications, as well as showing readers how to efficiently use this increasingly important…
Bringing together top listening scholars from a range of disciplines and real world perspectives, Listening and Human Communication in the 21st Century offers a state-of-the-art overview of what we know and think about listening behavior in the 21st …
Bringing together top listening scholars from a range of disciplines and real world perspectives, Listening and Human Communication in the 21st Century offers a state-of-the-art overview of what we know and think about listening behavior in the 21st …
The Proper Treatment of Events offers a novel approach to the semantics of tense and aspect motivated by cognitive considerations. offers a new theory of the semantics of tense aspect and nominalizations that combines formal semantics and cognitive a…
The Proper Treatment of Events offers a novel approach to the semantics of tense and aspect motivated by cognitive considerations. offers a new theory of the semantics of tense aspect and nominalizations that combines formal semantics and cognitive a…
Induction motors are the most important workhorses in industry. They are mostly used as constant-speed drives when fed from a voltage source of fixed frequency. Advent of advanced power electronic converters and powerful digital signal processors, ho…
Induction motors are the most important workhorses in industry. They are mostly used as constant-speed drives when fed from a voltage source of fixed frequency. Advent of advanced power electronic converters and powerful digital signal processors, ho…
Providing an introduction to the fundamentals of body area communications, this book covers the key topics of channel modeling, modulation and demodulation, and performance evaluation A systematic introduction to body area networks (BAN), this book f…
Providing an introduction to the fundamentals of body area communications, this book covers the key topics of channel modeling, modulation and demodulation, and performance evaluation A systematic introduction to body area networks (BAN), this book f…