учебная и научная литература

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for dif…

Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively.…

This book introduces theoretical concepts to explain the fundamentals of the design and evaluation of software estimation models. It provides software professionals with vital information on the best software management software out there. End-of-cha…

Cultural Diversity and Global Media explores the relationship between the media and multiculturalism. Summarises and critically discusses current approaches to multiculturalism and the media from a global perspecive Explores both the theoretical deba…

Edited by award-winning author Sylvia Moody, this jargon-free guide to good practice in dyslexia workplace consultancy, and related legal issues, provides comprehensive coverage in four clearly distinguished areas: Professional dilemma chapters discu…

Designing interesting problems and writing assignments is one of the chief tasks of all teachers, but it can be especially challenging to translate and apply learning theory, good teaching techniques, and writing assignments into STEM and other quant…

Helps you choose the right computational tools and techniques to meet your drug design goals Computational Drug Design covers all of the major computational drug design techniques in use today, focusing on the process that pharmaceutical chemists emp…

Rescuing wild animals in distress requires a unique set of skills, very different from those used in handling domestic animals. The equipment, degree of handling, the type of caging and level of care a wild animal receives can mean the difference bet…

Step-by-step guidance for shaping better writers while keeping faculty workloads manageable Effective communication is a critical skill for many academic disciplines and careers, and so colleges and universities and their faculty members are rightful…

Based on the author’s first-hand experience and expertise, this book offers a proven framework for global software engineering. Readers will learn best practices for managing a variety of software projects, coordinating the activities of several loca…

Clear, on-the-ground guidance for Reading Apprenticeship implementation Leading for Literacy provides tools and real-life examples to expand the benefits of a literacy approach that sparks students' engaged reading and thinking across disciplines, fr…

Keeping students involved, motivated, and actively learning is challenging educators across the country,yet good advice on how to accomplish this has not been readily available. Student Engagement Techniques is a comprehensive resource that offers co…

This book offers a comprehensive overview of up-to-date research and intervention techniques for traumatized youth highlighting uncharted territories in the field of developmental trauma and related post-traumatic reactions. One of the few titles to …

Biofilm Eradication and Preventions presents the basics of biofilm formation on medical devices, diseases related to this formation, and approaches pharmaceutical researchers need to take to limit this problem. Split into three parts, the first deals…

Featuring a wide range of international case studies, Ethics, Technology, and Engineering presents a unique and systematic approach for engineering students to deal with the ethical issues that are increasingly inherent in engineering practice. Utili…

Written for anyone in higher education who is responsible for submitting and running a grant-funded project, Grant Seeking in Higher Education offers a hands-on resource for developing and managing the grant process from start to finish. Step by step…

This book is part of the International Association of Sedimentologists (IAS) Special Publications. The Special Publications from the IAS are a set of thematic volumes edited by specialists on subjects of central interest to sedimentologists. Papers a…

Universities continue to struggle in their efforts to fully integrate information and communications technology within their activities. Based on examination of current practices in technology integration at 25 universities worldwide, this book argue…

Delve into the nature and mystery of wisdom in adult education, and what it might mean for the practice of adult education in the complexity of changing times. This issue begins with a look at the nature of wisdom, the wisdom of nature, and how it re…

The book gives an overview on the current development status of synthetic diamond films and their applications. Its initial part is devoted to discuss the different types of conductive diamond electrodes that have been synthesized, their preparation …