учебная и научная литература

The best-selling introduction to evidence-based medicine In a clear and engaging style, How to Read a Paper demystifies evidence-based medicine and explains how to critically appraise published research and also put the findings into practice. An ide…

How to Read a Paper describes the different types of clinical research reporting, and explains how to critically appraise the publications. The book provides the tools to find and evaluate the literature, and implement the findings in an evidence-bas…

Part of the Zoological Society of London's Conservation Science and Practice Series, Applied Population and Community Ecology evaluates theory in population and community ecology using a case study of feral pigs, birds and plants in the high country …

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for dif…

Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively.…

This book introduces theoretical concepts to explain the fundamentals of the design and evaluation of software estimation models. It provides software professionals with vital information on the best software management software out there. End-of-cha…

Cultural Diversity and Global Media explores the relationship between the media and multiculturalism. Summarises and critically discusses current approaches to multiculturalism and the media from a global perspecive Explores both the theoretical deba…

ENGAGING STUDENTS In Phillip Schlechty's best-selling book Working on the Work, he outlined a motivational framework for improving student performance by improving the quality of schools designed for students. Engaging Students offers a next-step res…

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, mark…

Community Palliative Care examines the complex support and information needs of seriously ill patients and their families and will encompass not only the patient’s journey, but that of the family during the illness trajectory and into the bereavement…

In The Hedgehog Effect, Manfred Kets de Vries presents the case for leadership group coaching as an experiential training ground for learning to function as a high performance team. His group coaching model, incorporating living case studies, has bee…

Walter Benjamin (1892-1940), one of the most original and perceptive thinkers of the twentieth century, offered a unique insight into the profound impact of the media on modern society. Jaeho Kang’s book offers a lucid introduction to Benjamin’s theo…

Promoting the Planck Club presents rich mini histories of selected scientists whose work led to radical and transformational discoveries, their background, the prevailing scientific environment, and the conditions that allowed for their success. The …

The proposed is written as a senior undergraduate or the first-year graduate textbook,covering modern thermal devices such as heat sinks, thermoelectric generators and coolers, heat pipes, and heat exchangers as design components in larger systems. T…

Number puzzles, spatial/visual puzzles, cryptograms, Sudoku, Kokuro, logic puzzles, and word games like Frame Games are all a great way to teach math and problem-solving skills to elementary and middle school students. In these two new collections, p…

This volume provides a comprehensive view of the current issues in contemporary syntactic theory. Written by an international assembly of leading specialists in the field, these 2 original articles serve as a useful reference for various areas of gra…

Significantly expanded and updated, the second edition of The Handbook of Language, Gender and Sexuality brings together a team of the leading specialists in the field to create a comprehensive overview of key historical themes and issues, along with…

Computational spectroscopy is a rapidly evolving field that is becoming a versatile and widespread tool for the assignment of experimental spectra and their interpretation as related to chemical physical effects. This book is devoted to the most sign…

There has been concerted effort across scientific disciplines to develop artificial materials and systems that can help researchers understand natural stimuli-responsive activities. With its up-to-date coverage on intelligent stimuli-responsive mater…

A mathematically rigorous explanation of how manufacturing deviations and damage on the working surfaces of gear teeth cause transmission-error contributions to vibration excitations Some gear-tooth working-surface manufacturing deviations of signifi…