базы данных

What is this book about? SQL Server Reporting Services is the customizable reporting solution for report designers and programmers. This hands-on guide will get you up to speed quickly. You can create powerful reports without programming knowledge an…

Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business proble…

Access 2007 VBA Programmer's Reference covers a wide spectrum of programming topics relevant to Access. Although it assumes the reader has some familiarity with VBA programming language, it begins with a brief introduction to VBA. And to help you lev…

A cutting-edge response to Ralph Kimball's challenge to the data warehouse community that answers some tough questions about the effectiveness of the relational approach to data warehousing Written by one of the best-known exponents of the Bill Inmon…

Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer …

A goldmine of valuable tools for data modelers! Data modelers render raw data-names, addresses, and sales totals, for instance-into information such as customer profiles and seasonal buying patterns that can be used for making critical business decis…

Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to m…

Aimed at helping business and IT managers clearly communicate with each other, this helpful book addresses concerns straight-on and provides practical methods to building a collaborative data warehouse . You’ll get clear explanations of the goals and…

Harness the power of SQL Server, Microsoft’s high-performance database and data analysis software package, by accesing everything you need to know in Microsoft SQL Server 2008 Bible. Learn the best practices, tips, and tricks from this comprehensive …

Understand Microsoft's dramatically updated new release of its premier toolset for business intelligence The first major update to Microsoft's state-of-the-art, complex toolset for business intelligence (BI) in years is now available and what better …

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses o…

Geared to IT professionals eager to get into the all-important field of data warehousing, this book explores all topics needed by those who design and implement data warehouses. Readers will learn about planning requirements, architecture, infrastruc…

Improve the performance of relational databases with indexes designed for today's hardware Over the last few years, hardware and software have advanced beyond all recognition, so it's hardly surprising that relational database performance now receive…

Provides readers with the methods, algorithms, and means to perform text mining tasks This book is devoted to the fundamentals of text mining using Perl, an open-source programming tool that is freely available via the Internet (www.perl.org). It cov…

With the advent of the Web along with the unprecedented amount of information available in electronic format, conceptual data analysis is more useful and practical than ever, because this technology addresses important limitations of the systems that…

The easy, visual way to learn this popular database program Part of the Office 2013 productivity suite, Access enables you to organize, present, analyze, and share data on a network or over the web. With this Visual guide to show you how, you'll mast…

In The Patient Revolution, author Krisa Tailor—a noted expert in health care innovation and management—explores, through the lens of design thinking, how information technology will take health care into the experience economy. In the experience econ…

Detect fraud earlier to mitigate loss and prevent cascading damage Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques is an authoritative guidebook for setting up a comprehensive fraud detection analytics solution. Early det…

Cut warranty costs by reducing fraud with transparent processes and balanced control Warranty Fraud Management provides a clear, practical framework for reducing fraudulent warranty claims and other excess costs in warranty and service operations. Pa…