знания и навыки

Рассмотрены вопросы, касающиеся особенностей рынка услуг в современной экономике, специфики маркетинговых исследований на рынке услуг, подходов к формированию услуг на рынке, разработки ценовой и коммуникационной политики, особенностей маркетинговой …

Комплексное учебное пособие создано в помощь учащимся, студентам, преподавателям географии, для тех, кто любит и интересуется географией. Содержание излагаемого материала направлено на изучение стран южной границы РФ. В комплексном пособии вы сможете…

Учебное пособие предназначено для обучающихся факультетов химии и биологии РГПУ им. А. И. Герцена. В пособии на современном научном уровне представлены теоретические основы катаболизма и анаболизма углеводов в организме животных и человека, подробно …

Учебное пособие направлено на формирование профессиональных компетенций при подготовке юристов, педагогов, конфликтологов. Миссией педагогического университета можно считать подготовку учителей, которые сами обладали бы качествами гражданственности, …

Plant Breeding Reviews presents state-of-the-art reviews on plant genetics and the breeding of all types of crops by both traditional means and molecular methods. Many of the crops widely grown today stem from a very narrow genetic base; understandin…

This book covers important advances in enzymology, explaining the behavior of enzymes and how they can be utilized to develop novel drugs, synthesize known and novel compounds, and understand evolutionary processes. Advances in Enzymology focuses on …

The Handbook of Gender, Sex and Media offers original insights into the complex set of relations which exist between gender, sex, sexualities and the media, and in doing so, showcases new research at the forefront of media and communication practice …

This book provides a thorough and up-to-date overview of the aryl hydrocarbon receptor (AHR) and its unique dual role in toxicology and biology. The coverage includes epigenetic mechanisms, gene expression, reproductive and developmental toxicity, si…

The book is based on the observation that communication is the central operation of discovery in all the sciences. In its «active mode» we use it to «interrogate» the physical world, sending appropriate «signals» and receiving nature's «reply». In th…

This book provides a clear and understandable text for users and developers of advanced engineered materials, particularly in the area of thin films, and addresses fundamentals of modifying the optical, electrical, photo-electric, triboligical, and c…

There are many books on computers, networks, and software engineering but none that integrate the three with applications. Integration is important because, increasingly, software dominates the performance, reliability, maintainability, and availabil…

The working tools of the physical sciences, expertly organized into one volume Covering the basic concepts and working tools in the physical sciences, this reference is a unique, indispensable guide for students and researchers in chemistry, physics,…

Hot-melt extrusion (HME) – melting a substance and forcing it through an orifice under controlled conditions to form a new material – is an emerging processing technology in the pharmaceutical industry for the preparation of various dosage forms and …

Biophysical Bone Behaviour: Principles and Applications is the culmination of efforts to relate the biophysical phenomena in bone to bone growth and electrical behavior. Behari develops a bridge between physics and biology of bone leading to its clin…

An in-depth exploration of the applications of plant bioactive metabolites in drug research and development Highlighting the complexity and applications of plant bioactive metabolites in organic and medicinal chemistry, Plant Bioactives and Drug Disc…

The new edition of Arid Zone Geomorphology aims to encapsulate the advances that have been made in recent years in the investigation and explanation of landforms and geomorphological processes in drylands. Building on the success of the previous two …

Passive Pulse Generators are circuits used to generate very high power electrical pulses. Such pulses find application in a wide range of disciplines, including plasma generation, gas laser physics and radar. * Includes two introductory chapters on t…

Winner of the PROSE Award for Chemistry & Physics 2010 Acknowledging the very best in professional and scholarly publishing, the annual PROSE Awards recognise publishers' and authors' commitment to pioneering works of research and for contributing to…

There is a need to explain that generic versions of a drug may not be manufactured by the same process as brand-name drugs and that the different processes may have dramatically different environmental impacts. Two global forces are at odds today—the…

This book addresses the use of ionic liquids in biotransformation and organocatalysis. Its major parts include: an overview of the fundamentals of ionic liquids and their interactions with proteins and enzymes; the use of ILs in biotransformations; n…