зарубежная деловая литература

Are your employees qualified? Looking for qualified people to do competent work? How do you ensure that the people you hire can do the job right? An ever-increasing number of organizations are asking the same questions. Certification planning is the …

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to e…

A handy guide for students seeking a scientific career in industry When choosing a career in industry, many of today's graduates with degrees in science and technology don't know exactly what they are looking for, the options they have available, how…

Praise for The Age of Responsibility «Wayne Visser's The Age of Responsibility elegantly and persuasively demonstrates the limits and failures of traditional CSR and also the kinds of reforms needed to create conditions for genuine corporate responsi…

In this new book, Jacqueline Davies and Jeremy Kourdi argue that organizations are failing to realize the simple truth about talent: they are misunderstanding their people, making flawed choices and allowing the true potential of their workforce to g…

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipli…

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its wa…

The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third…

The second book in the Essential Tools For series… on the topic of Management Consulting Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Management Consulting. This seco…

An engaging look at how modern finance almost destroyed our global economy Over the last thirty years, capital markets have been restructured through the tenets of modern finance. This has been enormously profitable for the financial services sector.…

The must-read guide to understanding corporate politics in order to get ahead Designed to provide the reader with an understanding of corporate politics from a positive perspective, I Wish I'd Known That Earlier in My Career uses case studies to teac…

There?s a lot of conversation about how to make schools better. Unfortunately, the nature of those conversations often makes things worse. Evocative Coaching: Transforming Schools One Conversation at a Time maps out a way to change that. By taking a …

The Carver Policy Governance Guide series includes six booklets that offer board members a description of John Carver's Policy Governance model of board leadership. Policy Governance enables a board to fulfill its accountability to its organization's…

Corporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business. Responsible Business is a vital «how to» guide providing information on all aspects of the CSR process. This highly accessible bo…

Credit derivatives have been instrumental in the recent increase in securitization activity. The complex nature and the size of the market have given rise to very complex counterparty credit risks. The Lehman failure has shown that these issues can p…

Судьба серии игр Uncharted напоминает одно из многочисленных приключений Нейтана Дрейка. Это и невероятные взлеты, от которых перехватывает дыхание, и грандиозные провалы, ставившие под сомнение перспективы линейки. Но в конце концов Uncharted, как и…

Систематизированно представлены сущность, содержание, технологии и инструментарий маркетинговой деятельности в туризме. Изложение теоретических вопросов органично сочетается с примерами и практическими рекомендациями, что способствует лучшему усвоени…

C началом экономических преобразований и формированием рыночной экономики в России, на фоне интенсивного развития нематериального производства, рынок услуг прочно выделился в масштабную сферу деятельности, привлекательную для отечественных и зарубежн…

Наиболее краткий и доступный современный фундаментальный учебный курс, в котором изложены основы теории и практики маркетинга. Описан весь комплекс механизмов и основных элементов маркетинговой деятельности. Показано, как использовать маркетинг в усл…

В учебнике представлены теоретические основы комплексного управления маркетингом на производстве. Большое внимание уделено формированию практических навыков в принятии управленческих решений по анализу рыночной среды, планированию маркетинга, комплек…