зарубежная деловая литература
UnMarket to build trust and make lifelong customers!
In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop
Marketing, Start Engaging
and began a journey that would take them around the world sharing their message of enga…
UnMarket to build trust and make lifelong customers!
In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop
Marketing, Start Engaging
and began a journey that would take them around the world sharing their message of enga…
Move past the obstacles and implement your new strategy
Move is your guide to mobilizing your whole organization to take your business forward. Whatever your needed transformation may be: a new initiative, a new market, a new product, your fresh stra…
Move past the obstacles and implement your new strategy
Move is your guide to mobilizing your whole organization to take your business forward. Whatever your needed transformation may be: a new initiative, a new market, a new product, your fresh stra…
The complete guide to derivatives, from the experts at the CFA
Derivatives is the definitive guide to derivatives, derivative markets, and the use of options in risk management. Written by the experts at the CFA Institute, this book provides authorit…
The complete guide to derivatives, from the experts at the CFA
Derivatives is the definitive guide to derivatives, derivative markets, and the use of options in risk management. Written by the experts at the CFA Institute, this book provides authorit…
Where do you fall on your organization's performance spectrum?
Unstoppable is performance-enhancing manual for those who are ready to change the world. Regardless of talent or skill set, there are four types of people in every organization: Undertake…
Where do you fall on your organization's performance spectrum?
Unstoppable is performance-enhancing manual for those who are ready to change the world. Regardless of talent or skill set, there are four types of people in every organization: Undertake…
Learn the authentic leadership skills that drive today's workforce to excel
Ignite: Real Leadership, Real Talk, Real Results is an honest guide to achieving lasting business success by becoming a more authentic leader. Leaving behind the boring and m…
Learn the authentic leadership skills that drive today's workforce to excel
Ignite: Real Leadership, Real Talk, Real Results is an honest guide to achieving lasting business success by becoming a more authentic leader. Leaving behind the boring and m…
Understand where you fit to understand where you'll excel
Fit: When Talent and Intelligence Just Won't Cut It answers the fundamental performance questions that people have asked for generations. Why is that some individuals are consistently high per…
Understand where you fit to understand where you'll excel
Fit: When Talent and Intelligence Just Won't Cut It answers the fundamental performance questions that people have asked for generations. Why is that some individuals are consistently high per…
Achieve the ultimate state of continual success
Momentum is your personal guidebook to the art and science of success. Momentary victories and small wins don't last, and the frustration of reclaiming that energy is real. This book shows you how to cu…
Achieve the ultimate state of continual success
Momentum is your personal guidebook to the art and science of success. Momentary victories and small wins don't last, and the frustration of reclaiming that energy is real. This book shows you how to cu…
Achieve brand success with smarter change management and seamless transformation
Seamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogan…
Achieve brand success with smarter change management and seamless transformation
Seamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogan…
Traditional hierarchical structures are falling – is your organisation ready?
Emergent provides a handbook for navigating – and thriving in – the new cultural paradigm. More than a simple DIY for change, this book empowers organisations to diagnose c…
Traditional hierarchical structures are falling – is your organisation ready?
Emergent provides a handbook for navigating – and thriving in – the new cultural paradigm. More than a simple DIY for change, this book empowers organisations to diagnose c…
Be a force to be reckoned with. Be a Powerhouse.
Are you owning everything in your life? Are you in control, with a plan, making everything you do count? Are you performing optimally and making an impact? If not, why not? It's time to step up and be …
Be a force to be reckoned with. Be a Powerhouse.
Are you owning everything in your life? Are you in control, with a plan, making everything you do count? Are you performing optimally and making an impact? If not, why not? It's time to step up and be …
BE DETERMINED. BE DRIVEN. BE UNSTOPPABLE.
Don't just coast through life – power through. Stop making plans that don't come to fruition. Everyone's busy, but nobody's getting much done. It's time to start achieving our life goals and not letting life …
BE DETERMINED. BE DRIVEN. BE UNSTOPPABLE.
Don't just coast through life – power through. Stop making plans that don't come to fruition. Everyone's busy, but nobody's getting much done. It's time to start achieving our life goals and not letting life …
Jolt! Provides the burst of fresh thinking needed to upgrade yourself from ordinary to extraordinary
Are your habits and limiting beliefs holding you back in your professional and personal life? Are you stuck stagnating in your comfort zone? What you…
Jolt! Provides the burst of fresh thinking needed to upgrade yourself from ordinary to extraordinary
Are your habits and limiting beliefs holding you back in your professional and personal life? Are you stuck stagnating in your comfort zone? What you…
Learn how to influence others and get your own way more often
Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want?
Well, with this book you can learn how to …
Learn how to influence others and get your own way more often
Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want?
Well, with this book you can learn how to …
Life can be a bit overwhelming sometimes, right? It can be difficult to clear your mind of a million different anxieties and focus in on the one thing you need to get done.
Bestselling author of Clarity and The Little Book of Clarity goes one step fu…
Life can be a bit overwhelming sometimes, right? It can be difficult to clear your mind of a million different anxieties and focus in on the one thing you need to get done.
Bestselling author of Clarity and The Little Book of Clarity goes one step fu…
Whip your self-control into shape
Willpower is the handbook you need for success in all areas of your life. Regardless of what you want to achieve, you need the strength to persevere, forge ahead and keep going no matter how tough it gets. If you fin…
Whip your self-control into shape
Willpower is the handbook you need for success in all areas of your life. Regardless of what you want to achieve, you need the strength to persevere, forge ahead and keep going no matter how tough it gets. If you fin…
McKinsey & Company's #1 best-selling guide to corporate valuation, now in its sixth edition
Valuation is the single best guide of its kind, helping financial professionals worldwide excel at measuring, managing, and maximizing shareholder and company…
McKinsey & Company's #1 best-selling guide to corporate valuation, now in its sixth edition
Valuation is the single best guide of its kind, helping financial professionals worldwide excel at measuring, managing, and maximizing shareholder and company…
A glimpse of the savvy that built a global corporation from scratch
Hess: The Last Oil Baron profiles a titan of the oil industry, mapping the journey of the quintessential American dream. The story of Leon Hess follows an immigrant kosher butcher's …
A glimpse of the savvy that built a global corporation from scratch
Hess: The Last Oil Baron profiles a titan of the oil industry, mapping the journey of the quintessential American dream. The story of Leon Hess follows an immigrant kosher butcher's …
Shake up and redefine the market by changing your game!
A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has soug…
Shake up and redefine the market by changing your game!
A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has soug…
The Volatility Smile
The Black-Scholes-Merton option model was the greatest innovation of 20th century finance, and remains the most widely applied theory in all of finance. Despite this success, the model is fundamentally at odds with the observed b…
The Volatility Smile
The Black-Scholes-Merton option model was the greatest innovation of 20th century finance, and remains the most widely applied theory in all of finance. Despite this success, the model is fundamentally at odds with the observed b…
Named one of Fortune Magazine’s “5 Best Business Books” in 2015
See your offering through the buyer's eyes for more effective marketing
Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. W…
Named one of Fortune Magazine’s “5 Best Business Books” in 2015
See your offering through the buyer's eyes for more effective marketing
Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. W…