зарубежная деловая литература
From the author of the acclaimed ‘Mr. China’ comes another rollicking adventure story – part memoir, part history, part business imbroglio – that offers valuable lessons to help Westerners win in China.In the twenty-first century, the world has tilte…
From the author of the acclaimed ‘Mr. China’ comes another rollicking adventure story – part memoir, part history, part business imbroglio – that offers valuable lessons to help Westerners win in China.In the twenty-first century, the world has tilte…
Only our limited idea of money is keeping us poor. David Boyle introduces us to alternative cash and people who can conjure money – that is, spending power – out of nothing.Until recently, the growth of alternative cash had been the province of big b…
Only our limited idea of money is keeping us poor. David Boyle introduces us to alternative cash and people who can conjure money – that is, spending power – out of nothing.Until recently, the growth of alternative cash had been the province of big b…
Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectiv…
Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectiv…
Рассел Д. Арчибальд – всемирно признанный специалист по управлению проектами. Обладая более чем 40-летним опытом в управлении, инжиниринге и консалтинге, он выпустил данную книгу с целью удовлетворить давно существующую потребность во всеобъемлющем, …
Рассел Д. Арчибальд – всемирно признанный специалист по управлению проектами. Обладая более чем 40-летним опытом в управлении, инжиниринге и консалтинге, он выпустил данную книгу с целью удовлетворить давно существующую потребность во всеобъемлющем, …
Praise for IT Portfolio Management Step-by-Step «Bryan Maizlish and Robert Handler bring their deep experience in IT 'value realization' to one of the most absent of all IT management practices–portfolio management. They capture the essence of univer…
Praise for IT Portfolio Management Step-by-Step «Bryan Maizlish and Robert Handler bring their deep experience in IT 'value realization' to one of the most absent of all IT management practices–portfolio management. They capture the essence of univer…
Чем отличается качественный SMM от того, чем занимаются 99 % компаний? Главным образом тем, что здесь нет места бахвальству размером своей компании, ориентации на количество лайков и прочие «тщеславные» метрики. Дэн Кеннеди, предприниматель-мультимил…
Чем отличается качественный SMM от того, чем занимаются 99 % компаний? Главным образом тем, что здесь нет места бахвальству размером своей компании, ориентации на количество лайков и прочие «тщеславные» метрики. Дэн Кеннеди, предприниматель-мультимил…
Книга убедительно доказывает, что корпоративная культура значит гораздо больше, чем стратегия, финансы и рынки, на которых работает компания. Автор описывает, какая организационная культура способствует долгосрочному успеху бизнеса, объясняет, как ме…
Книга убедительно доказывает, что корпоративная культура значит гораздо больше, чем стратегия, финансы и рынки, на которых работает компания. Автор описывает, какая организационная культура способствует долгосрочному успеху бизнеса, объясняет, как ме…
Эта книга объяснит вам шаг за шагом, как подготовить, построить, запустить и эффективно управлять партнерской программой в интернете. Написанная признанным экспертом по управлению партнерскими программами, книга представит все аспекты партнерского ма…
Эта книга объяснит вам шаг за шагом, как подготовить, построить, запустить и эффективно управлять партнерской программой в интернете. Написанная признанным экспертом по управлению партнерскими программами, книга представит все аспекты партнерского ма…
Microsoft’s CEO tells the inside story of the company’s continuing transformation, while tracing his own journey from a childhood in India to leading some of the most significant changes of the digital era and offering his vision for the coming wave …
Microsoft’s CEO tells the inside story of the company’s continuing transformation, while tracing his own journey from a childhood in India to leading some of the most significant changes of the digital era and offering his vision for the coming wave …
Scaldingly honest, impeccably researched and movingly written, ‘MAXED OUT’ is, as ‘FAST FOOD NATION’ was to the food industry, the book the captains of the debt industry wish you would never read.‘Maxed Out’ is a groundbreaking work that targets the …
Scaldingly honest, impeccably researched and movingly written, ‘MAXED OUT’ is, as ‘FAST FOOD NATION’ was to the food industry, the book the captains of the debt industry wish you would never read.‘Maxed Out’ is a groundbreaking work that targets the …
An elegant demolition of the supermarket miracle, this book charts the impact that supermarkets have had on every aspect of our lives and culture.Did you know…• Almost 50% of supermarket fruit and vegetables contain pesticide residues?• UK supermarke…
An elegant demolition of the supermarket miracle, this book charts the impact that supermarkets have had on every aspect of our lives and culture.Did you know…• Almost 50% of supermarket fruit and vegetables contain pesticide residues?• UK supermarke…
Features updated material and a special foreword from Arianna for the UK audienceIt’s not an exaggeration to say that the hard-working, average citizen on an average income is an endangered species and that the American Dream of a secure, comfortable…
Features updated material and a special foreword from Arianna for the UK audienceIt’s not an exaggeration to say that the hard-working, average citizen on an average income is an endangered species and that the American Dream of a secure, comfortable…
A hard-hitting exposé of the overwork culture and modern management techniques that seduce millions of people to hand over the best part of their lives to their employer.Work has come to increasingly dominate British national life. ‘Job intensificati…
A hard-hitting exposé of the overwork culture and modern management techniques that seduce millions of people to hand over the best part of their lives to their employer.Work has come to increasingly dominate British national life. ‘Job intensificati…
Your answer to the software project management gap The Complete Software Project Manager: From Planning to Launch and Beyond addresses an interesting problem experienced by today's project managers: they are often leading software projects, but have …
Your answer to the software project management gap The Complete Software Project Manager: From Planning to Launch and Beyond addresses an interesting problem experienced by today's project managers: they are often leading software projects, but have …
Play the forex markets to win with this invaluable guide to strategy and analysis Day Trading and Swing Trading the Currency Market gives forex traders the strategies and skills they need to approach this highly competitive arena on an equal footing …
Play the forex markets to win with this invaluable guide to strategy and analysis Day Trading and Swing Trading the Currency Market gives forex traders the strategies and skills they need to approach this highly competitive arena on an equal footing …
Remove built-in supply chain weak points to more effectively balance supply and demand Demand-Driven Inventory Optimization and Replenishment shows how companies can support supply chain metrics and business initiatives by removing the weak points bu…
Remove built-in supply chain weak points to more effectively balance supply and demand Demand-Driven Inventory Optimization and Replenishment shows how companies can support supply chain metrics and business initiatives by removing the weak points bu…
The Capital Markets: evolution of the financial ecosystem is the new standard providing practical text book style coverage of this dynamic market and its products. Written by the former President of BNY Mellon Capital Markets, LLC for both financial …
The Capital Markets: evolution of the financial ecosystem is the new standard providing practical text book style coverage of this dynamic market and its products. Written by the former President of BNY Mellon Capital Markets, LLC for both financial …
A complete guide to investing in and managing a portfolio of mortgage- and asset-backed securities Mortgage- and asset-backed securities are not as complex as they might seem. In fact, all of the information, financial models, and software needed to …
A complete guide to investing in and managing a portfolio of mortgage- and asset-backed securities Mortgage- and asset-backed securities are not as complex as they might seem. In fact, all of the information, financial models, and software needed to …
A detailed 10-stage roadmap for investors to achieve stock market mastery with their own consistently profitable, high-probability investment system Tensile Trading provides a complete, step-by-step roadmap for investors of all levels, and coaches th…
A detailed 10-stage roadmap for investors to achieve stock market mastery with their own consistently profitable, high-probability investment system Tensile Trading provides a complete, step-by-step roadmap for investors of all levels, and coaches th…
Turn insight into profit with guru guidance toward successful algorithmic trading A Guide to Creating a Successful Algorithmic Trading Strategy provides the latest strategies from an industry guru to show you how to build your own system from the gro…
Turn insight into profit with guru guidance toward successful algorithmic trading A Guide to Creating a Successful Algorithmic Trading Strategy provides the latest strategies from an industry guru to show you how to build your own system from the gro…