зарубежная деловая литература

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is pr…

In Pursuit of Passionate Purpose, self-help guru Theresa Szczurek reveals that the real key to a successful and happy life is in knowing what it is that you truly desire and pursuing it with determination. Based on the everyday wisdom of eighty succe…

This book takes a close look at today's economy and offers a bleak prediction for its future. However, those positioned to handle dramatic shifts in consumer spending, the mortgage industry, and the stock market are at a great advantage. Author Warre…

PRAISE FOR Tools of Engagement «The main takeaway in this thorough and accessible book is the idea that today's business and educational environments require a mash-up mentality. It takes a constantly changing blend of tools, techniques, and strategi…

Creating Video for Teachers and Trainers This practical resource will help teachers and trainers produce professional quality training videos, even while using less than professional quality equipment and software. Author Timothy Spannaus shows how t…

Previous Praise for Winning Grants Step by Step «Warning: this book works. It provokes you to ask the right questions, hand-holds you through practical exercises, and offers a map that includes paths to develop strategic relationships with funders.» …

As with his weekly column, James Montier's Value Investing is a must read for all students of the financial markets. In short order, Montier shreds the 'efficient market hypothesis', elucidates the pertinence of behavioral finance, and explains the c…

Business scandals are always with us from the South Sea Bubble to Enron and Parmalat. As accounting forms a central element of any business success or failure, the role of accounting is crucial in understanding business scandals. This book aims to ex…

With a pedigree going back over ten years, The Definitive Handbook of Business Continuity Management can rightly claim to be a classic guide to business risk management and contingency planning, with a style that makes it accessible to all business m…

Mathematical finance has grown into a huge area of research which requires a lot of care and a large number of sophisticated mathematical tools. Mathematically rigorous and yet accessible to advanced level practitioners and mathematicians alike, it c…

The essential guide to investing in mining opportunities, now in its Fourth Edition A comprehensive guide to mining investment analysis designed for use by financial and mining analysts, executives, and investors, The Mining Valuation Handbook: Minin…

Praise for the First Edition This book is refreshing to read since it takes an important topic… and presents it in a clear and concise manner by using examples that include visual presentations of the problem, solution methods, and results along with…

Ziel nachhaltig wirtschaftender Unternehmen ist es, nicht nur okonomischen, sondern auch sozialen und okologischen Mehrwert zu schaffen. Die in diesem Sinne international erfolgreichsten Unternehmen, darunter auch Siemens, sind im Dow Jones Sustainab…

The petroleum sector is possibly the largest and most dominant economic sector in the globalized economy. However, for reasons explored in this book, although none of the existing economic development models fit this sector in the past and apply even…

This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and proven to work with Fortune 500 companies operating in the 'Middle Kingdom'. It is divided into four mai…

Why going global is critical-and inevitable-for your association's growth and survival Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations…

How Nintendo reclaimed its spot at the top of one of the world's most competitive industries Nintendo was once the dominant force in home video gaming–until Sony and Microsoft pummeled them with powerful new consoles. As those two giants battled each…

Enter the world of vibration trading with a new methodology for making more money, more safely What if you could enter the markets and know, in advance, the exact value of trades needed to sustain a losing streak, by knowing their Martingale limits, …

Reflections on Groups and Organizations is the third and final book in the On the Couch with Manfred Kets de Vries series. Broadening the Kets De Vries canvas, this book examines concepts of organizational health, performance, and change. Material ra…

The Ultimate Guide to Sales Training is the go-to reference for sales managers, sales trainers, sales coaches, and sales consultants who want to increase a sales force's productivity by using these proven techniques: Building Mental Flexibility Ancho…