зарубежная деловая литература
Учебное пособие содержит развернутое изложение тем дисциплины «Маркетинг». В доступной и понятной форме рассматриваются ключевые понятия дисциплины «Маркетинг». В частности, читатель получит представление о сущности маркетинга, его видах, принципах, …
Учебное пособие содержит развернутое изложение тем дисциплины «Маркетинг». В доступной и понятной форме рассматриваются ключевые понятия дисциплины «Маркетинг». В частности, читатель получит представление о сущности маркетинга, его видах, принципах, …
Never before have we attempted to measure as much as we do today. Why are we so obsessed with numbers? What can they really tell us?Too often we try to quantify what can’t actually be measured. We count people, but not individuals. We count exam resu…
Never before have we attempted to measure as much as we do today. Why are we so obsessed with numbers? What can they really tell us?Too often we try to quantify what can’t actually be measured. We count people, but not individuals. We count exam resu…
Praise for Don't Let Others Rent Space in Your Head «Gary offers rich advice for anyone who wishes to succeed in spite of his or her failures. Four simple steps may be all that stand in the way of your dreams becoming a reality. Here's to the good li…
Praise for Don't Let Others Rent Space in Your Head «Gary offers rich advice for anyone who wishes to succeed in spite of his or her failures. Four simple steps may be all that stand in the way of your dreams becoming a reality. Here's to the good li…
Учебник знакомит с основными инструментами маркетинговых коммуникаций — такими как реклама, PR, стимулирование сбыта, личные продажи, спонсоринг, брендинг, и дает представление о вопросах их организации, планирования, бюджетирования и оценки эффектив…
Учебник знакомит с основными инструментами маркетинговых коммуникаций — такими как реклама, PR, стимулирование сбыта, личные продажи, спонсоринг, брендинг, и дает представление о вопросах их организации, планирования, бюджетирования и оценки эффектив…
Feminism is often presented as a women’s movement, but the truth is that harnessing women’s untapped potential will make everyone better off… including men!Looking to our personal relationships, social and cultural climate and business and economic p…
Feminism is often presented as a women’s movement, but the truth is that harnessing women’s untapped potential will make everyone better off… including men!Looking to our personal relationships, social and cultural climate and business and economic p…
The world’s greatest haulier – a rags-to-riches tale of British entrepreneurialsim.If you’ve never seen an Eddie Stobart truck, you’ve never driven down a British motorway.This is the extraordinary story of a multi-million pound business that spawned…
The world’s greatest haulier – a rags-to-riches tale of British entrepreneurialsim.If you’ve never seen an Eddie Stobart truck, you’ve never driven down a British motorway.This is the extraordinary story of a multi-million pound business that spawned…
The Power of Leveraging the Charitable Remainder Trust. Your Secret Weapon Against the War on Wealth
A practical guide to avoiding accidental philanthropy and controlling your tax destiny Written by Daniel Nigito-a financial services expert whose programs have saved families millions in tax dollars and created millions more for charities across the …
A practical guide to avoiding accidental philanthropy and controlling your tax destiny Written by Daniel Nigito-a financial services expert whose programs have saved families millions in tax dollars and created millions more for charities across the …
A proven path to success for anyone seeking financial freedom in today’s challenging world Discussing everything from effective budgeting to breaking into the lucrative and fulfilling world of self-employment, nationally renowned cash flow expert Fre…
A proven path to success for anyone seeking financial freedom in today’s challenging world Discussing everything from effective budgeting to breaking into the lucrative and fulfilling world of self-employment, nationally renowned cash flow expert Fre…
This book shows beginning and experienced real estate investors how, and where, to acquire one million dollars in real estate in one year using borrowed money. Author and real estate expert Tyler Hicks starts with the reasons why real estate is the w…
This book shows beginning and experienced real estate investors how, and where, to acquire one million dollars in real estate in one year using borrowed money. Author and real estate expert Tyler Hicks starts with the reasons why real estate is the w…
Seamlessly bridging academic accounting with real-life applications, Crash Course in Accounting and Financial Statement Analysis, Second Edition is the perfect guide to a complete understanding of accounting and financial statement analysis for those…
Seamlessly bridging academic accounting with real-life applications, Crash Course in Accounting and Financial Statement Analysis, Second Edition is the perfect guide to a complete understanding of accounting and financial statement analysis for those…
Prime vacation property throughout Canada has doubled in value within the past five years. For the potential buyer of a vacation property, the cost of entry can be stiff. There is a high demand for many to own a vacation home or idyllic retreat for p…
Prime vacation property throughout Canada has doubled in value within the past five years. For the potential buyer of a vacation property, the cost of entry can be stiff. There is a high demand for many to own a vacation home or idyllic retreat for p…
"If you want to read about…fascinating can-do business builders by two razor-sharp doers themselves, this is the book. If you want to disprove the ugly myth that 'Canada' and 'entrepreneurial' do not compute in a single sentence, this is also the boo…
"If you want to read about…fascinating can-do business builders by two razor-sharp doers themselves, this is the book. If you want to disprove the ugly myth that 'Canada' and 'entrepreneurial' do not compute in a single sentence, this is also the boo…
Make Money and Help Your Community at the Same Time «This book shows you the most powerful, practical system ever discovered to make money buying pre-foreclosures. If you follow its advice, it could make you rich.» –Brian Tracy, bestselling author of…
Make Money and Help Your Community at the Same Time «This book shows you the most powerful, practical system ever discovered to make money buying pre-foreclosures. If you follow its advice, it could make you rich.» –Brian Tracy, bestselling author of…
Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Discover tried and tr…
Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Discover tried and tr…
Mortgage-backed and asset-backed securities are fixed-income securities, like bonds, which derive their return from an underlying mortgage or basket of mortgages, or an asset or basket of assets. This market has increased from about $100 billion in 1…
Mortgage-backed and asset-backed securities are fixed-income securities, like bonds, which derive their return from an underlying mortgage or basket of mortgages, or an asset or basket of assets. This market has increased from about $100 billion in 1…
A revealing look at Wall Street, the financial media, and financial regulators by David Einhorn, the President of Greenlight Capital Could 2008's credit crisis have been minimized or even avoided? In 2002, David Einhorn-one of the country's top inves…
A revealing look at Wall Street, the financial media, and financial regulators by David Einhorn, the President of Greenlight Capital Could 2008's credit crisis have been minimized or even avoided? In 2002, David Einhorn-one of the country's top inves…
The proven CFP Study Guide that delivers just what you need to succeed! A quick-study guide for candidates preparing to take the CFP Certification Examination, Rattiner's Review for the CFP® Certification Examination distills the bare-bones essential…
The proven CFP Study Guide that delivers just what you need to succeed! A quick-study guide for candidates preparing to take the CFP Certification Examination, Rattiner's Review for the CFP® Certification Examination distills the bare-bones essential…
Учебное пособие написано в соответствии с Государственным образовательным стандартом высшего образования по направлениям подготовки бакалавров «Реклама и связи с общественностью» и «Социология». В книге анализируются теоретические и практические вопр…
Учебное пособие написано в соответствии с Государственным образовательным стандартом высшего образования по направлениям подготовки бакалавров «Реклама и связи с общественностью» и «Социология». В книге анализируются теоретические и практические вопр…
В учебнике раскрывается сущность информационно-экскурсионной деятельности на предприятиях туризма как одного из важнейших направлений развития данной отрасли, в том числе рассматриваются история экскурсионного дела, виды экскурсий и методики их прове…
В учебнике раскрывается сущность информационно-экскурсионной деятельности на предприятиях туризма как одного из важнейших направлений развития данной отрасли, в том числе рассматриваются история экскурсионного дела, виды экскурсий и методики их прове…
Ежедневно во всем мире проводится множество мероприятий: выставки, конференции, презентации, фестивали и т.д., — организация которых требует профессиональных умений, коммуникативных навыков и творческого подхода. В учебном пособии даются классификаци…
Ежедневно во всем мире проводится множество мероприятий: выставки, конференции, презентации, фестивали и т.д., — организация которых требует профессиональных умений, коммуникативных навыков и творческого подхода. В учебном пособии даются классификаци…