зарубежная деловая литература

Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a «Who cares?» and a «Holy cow!» Business, both big and small, is in desp…

Praise for THE RIGHT STOCK AT THE RIGHT TIME «It is a fundamentally good time to consider the strategies in this book. Macro-market timing, stock-specific approaches, money management revelations, and intermarket analysis. Even better that it is writ…

An insightful look at how to protect, save, and grow wealth in difficult economic times Having an effective financial and personal plan for the future is now more crucial than ever. And with the bestselling The Ultimate Depression Survival Guide now …

Praise for Heavy Hitter Sales Wisdom «Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers' minds. The best part is that the auth…

Let Barb Schwarz—the creator of the Home Staging concept—show you what it takes to make it in the Home Staging industry. In 1972, Barb Schwarz coined the term «Staging» to refer to the process of preparing a home for sale, and turned her idea into a …

Through his own trading experiences and those of individuals he has mentored, Dr. Brett Steenbarger is familiar with the challenges that traders face and the performance and psychological strategies that can meet those challenges. In Enhancing Trader…

Praise for Covert Persuasion: «This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation.» -Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your L…

This guide from bestselling real estate authors de Roos and Kennedy shows you how to use tax-free retirement funds to invest in real estate. Using real estate IRAs, you can combine the tax benefits of retirement funds with the high rates of appreciat…

A groundbreaking book on building long-term wealth for stakeholders As creator of the Wealth Added Index (WAI), Stern Stewart's Erik Stern has become a beacon for creating shareholder value within the current storm of corporate malfeasance and poor p…

8 minutes a day is all it takes to open up a world of superior mental performance. Just as Tai Chi has been used for centuries to balance body and mind, Mind Chi will help you increase your mental energy and be more effective in everything you do. An…

A proven system for rallying all of an organizations' employees around a new vision and ideas for making the vision stick When something at work isn't going smoothly, managers struggle with what part of the problem to tackle first. Do they start with…

Praise for The Billion Dollar BET «In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire. In a remarkable feat of reporting,…

The High-Income Mortgage Originator «The authors have produced a comprehensive guide to becoming a successful mortgage originator. The book will benefit both the entry-level and seasoned originator.» —Anthony N. Gugliotti, Vice President, Naugatuck S…

"The way that Big Money got to be Big Money was by also being the 'Smart Money', and so it is worth paying attention to how the Big Money traders behave. That's the essence of what Larry Williams has to teach us in this book. And it's not just what t…

Praise for Google Speaks «It's not hard to see that Google is a phenomenal company....At Geico, we pay these guys a whole lot of money for this and that key word.» –Warren Buffett «Google rocks. It raised my perceived IQ by about 20 points.» –Wes Boy…

Praise for THE SMALL-CAP INVESTOR «The great rewards of investing in the best small-cap companies are matched only by the risks of investing in the worst. Ian Wyatt is one of the few who not only shows you how to find the hidden gems, but also how to…

The purpose of this book is to explain Free Cash Flow and how to use it to increase investor return. The author explains the differences between Free Cash Flow and GAAP earnings and lays out the disadvantages of GAAP EPS as well as the advantages of …

This collection of inspiring essays focuses on the practice of servant-leadership in organizational and business settings. Focus on Leadership addresses how servant-leadership is now increasingly recognized as being on the forefront of emerging leade…

Why is the gap so great between our hopes, our intentions, even our decisions-and what we are actually able to bring about? Even when we are able to make important changes-in our own lives or the groups we lead at work-why are the changes are so freq…

The Elephant In The Room A financial fable filled with lessons for building long-term wealth «What most people don't understand, and what usually turns out to be the elephant in the room, is their behavior. It affects everything in your life, includi…