зарубежная деловая литература
Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can take up to 3,000 ideas to lead to 100 projects, resulting in only 2 launches, producing on average one product t…
Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can take up to 3,000 ideas to lead to 100 projects, resulting in only 2 launches, producing on average one product t…
The flurry of M&A deals announced in 2011, including AT&T's agreement to acquire T-Mobile USA, ConAgra's proposed bid for Ralcorp, and eBay's acquisition of GSI Commerce, indicate that M&A has returned, and is perhaps headed back to the levels seen b…
The flurry of M&A deals announced in 2011, including AT&T's agreement to acquire T-Mobile USA, ConAgra's proposed bid for Ralcorp, and eBay's acquisition of GSI Commerce, indicate that M&A has returned, and is perhaps headed back to the levels seen b…
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for …
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for …
Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-wor…
Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-wor…
Practical, tested, implementable real-world advice for transforming any business and is written by people that have “been there and done that”. Changing an organization is tough. Transformation is hard work that should not be attempted by the faint o…
Practical, tested, implementable real-world advice for transforming any business and is written by people that have “been there and done that”. Changing an organization is tough. Transformation is hard work that should not be attempted by the faint o…
German bestseller about the best ways to protect oneself financially from the threats posed by government?s interference in the economy After the bursting of the real estate bubble, the U.S. pushed a monetary and fiscal policy that is, at best, blata…
German bestseller about the best ways to protect oneself financially from the threats posed by government?s interference in the economy After the bursting of the real estate bubble, the U.S. pushed a monetary and fiscal policy that is, at best, blata…
How to successfully navigate and prevent conflict From the publishers of the popular Strength Deployment Inventory, Have a Nice Conflict follows one man's fight to rescue his sinking career. Sales manager John Doyle would consider his career a succes…
How to successfully navigate and prevent conflict From the publishers of the popular Strength Deployment Inventory, Have a Nice Conflict follows one man's fight to rescue his sinking career. Sales manager John Doyle would consider his career a succes…
A different way of discovering and developing the best business ideas Jack Welch once said, «Someone, somewhere has a better idea.» In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or neces…
A different way of discovering and developing the best business ideas Jack Welch once said, «Someone, somewhere has a better idea.» In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or neces…
In The Little Book of Bull Moves, popular author and economic advisor, Peter Schiff, takes a new look at America's bull markets of the 1920's, 1960's, and 1990's, and the bear markets that followed. Analyzing similarities and differences from both an…
In The Little Book of Bull Moves, popular author and economic advisor, Peter Schiff, takes a new look at America's bull markets of the 1920's, 1960's, and 1990's, and the bear markets that followed. Analyzing similarities and differences from both an…
How to live a more productive life by putting a profitable lifestyle ahead of profits With his standout Wall Street line “Greed is good,” Gordon Gekko became pop culture icon for unrestrained greed. But, while greed might be great for one person–espe…
How to live a more productive life by putting a profitable lifestyle ahead of profits With his standout Wall Street line “Greed is good,” Gordon Gekko became pop culture icon for unrestrained greed. But, while greed might be great for one person–espe…
Bestselling author and professor Ted Malloch calls for real financial reform to restore confidence and fairness to a broken system From Ponzi schemes to the credit crisis to the real estate bubble, the financial industry seems to have lost its way on…
Bestselling author and professor Ted Malloch calls for real financial reform to restore confidence and fairness to a broken system From Ponzi schemes to the credit crisis to the real estate bubble, the financial industry seems to have lost its way on…
Get customers, clients, and co-workers to say «yes!» in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with r…
Get customers, clients, and co-workers to say «yes!» in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with r…
Put your own fate exactly where it belongs-in your hands It is one of the great questions of life. Its a simple question, really, but it seems impossible for many to answer: Do we control our own destinies? 90 percent of people think and act as if th…
Put your own fate exactly where it belongs-in your hands It is one of the great questions of life. Its a simple question, really, but it seems impossible for many to answer: Do we control our own destinies? 90 percent of people think and act as if th…
As you might expect from a company responsible for renting so many thrillers, there’s rarely a dull moment at LOVEFiLM. From start-up, through mergers and fast paced growth, culminating in a takeover by an internet giant, few corporate adventures enc…
As you might expect from a company responsible for renting so many thrillers, there’s rarely a dull moment at LOVEFiLM. From start-up, through mergers and fast paced growth, culminating in a takeover by an internet giant, few corporate adventures enc…
Create the business you want without sacrificing the lifestyle you deserve The majority of new entrepreneurs (and even those with a little more experience) are finding themselves trapped, controlled, and consumed by their own businesses. They are str…
Create the business you want without sacrificing the lifestyle you deserve The majority of new entrepreneurs (and even those with a little more experience) are finding themselves trapped, controlled, and consumed by their own businesses. They are str…
Google, Microsoft, Apple, Starbucks, and Wal-Mart are «category killers.» Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their bus…
Google, Microsoft, Apple, Starbucks, and Wal-Mart are «category killers.» Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their bus…
How to encourage personal responsibility and eliminate entitlement at work Marsha Petrie Sue, MBA, is a renowned professional speaker who addresses, among other topics, the business value of personal accountability at work. When leaders and workers a…
How to encourage personal responsibility and eliminate entitlement at work Marsha Petrie Sue, MBA, is a renowned professional speaker who addresses, among other topics, the business value of personal accountability at work. When leaders and workers a…
Reinvent your company to deliver sustained profitable growth. As performance lags in the midst of economic cycles, many companies turn to magic bullets such as EVA, Kaizen, or Six Sigma. Unfortunately, these initiatives-along with how they're impleme…
Reinvent your company to deliver sustained profitable growth. As performance lags in the midst of economic cycles, many companies turn to magic bullets such as EVA, Kaizen, or Six Sigma. Unfortunately, these initiatives-along with how they're impleme…
It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how…
It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how…
A proven decision management methodology for increased profits and lowered risks Knowledge Automation: How to Implement Decision Management in Business Processes describes a simple but comprehensive methodology for decision management projects, which…
A proven decision management methodology for increased profits and lowered risks Knowledge Automation: How to Implement Decision Management in Business Processes describes a simple but comprehensive methodology for decision management projects, which…