зарубежная деловая литература
The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeche…
The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeche…
How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventi…
How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventi…
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sect…
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sect…
Performance ARCHITECTURE – The Art and Science of Improving Organizations is a hands-on guide to real world techniques for improving performance within the workplace. This important book explores the Human Performance Technology Landscape model that …
Performance ARCHITECTURE – The Art and Science of Improving Organizations is a hands-on guide to real world techniques for improving performance within the workplace. This important book explores the Human Performance Technology Landscape model that …
Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right merch…
Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right merch…
In this book, human resource management and training expert Judy Hale demystifies training outsourcing and details how companies can successfully outsource their training and development needs—from the entire learning function to selected services an…
In this book, human resource management and training expert Judy Hale demystifies training outsourcing and details how companies can successfully outsource their training and development needs—from the entire learning function to selected services an…
The Tax Law of Associations summarizes the law concerning acquisition and maintenance of associations' tax exemption. It explores various other bodies of tax law applicable to exempt associations, including the private inurement doctrine, the interme…
The Tax Law of Associations summarizes the law concerning acquisition and maintenance of associations' tax exemption. It explores various other bodies of tax law applicable to exempt associations, including the private inurement doctrine, the interme…
Did you know that an average of only 10%-20% of training resulted in changing or enhancing an employee?s performance on the job. So, why train? Picking up where her first book, the landmark Transfer of Training, left off (and retaining some of the mo…
Did you know that an average of only 10%-20% of training resulted in changing or enhancing an employee?s performance on the job. So, why train? Picking up where her first book, the landmark Transfer of Training, left off (and retaining some of the mo…
Getting the Most from Online Learning is a must-have resource that helps people, become better e-learners by showing them how to prepare for, participate in, and apply e-learning in all its variations. Written by the leaders in e-learning, this book …
Getting the Most from Online Learning is a must-have resource that helps people, become better e-learners by showing them how to prepare for, participate in, and apply e-learning in all its variations. Written by the leaders in e-learning, this book …
Managing the Aging Workforce is one of the crucial topics for many of the world's enterprises. The increasing average age of populations does not only affect social systems, countries and communities, but also has a strong impact on the work of busin…
Managing the Aging Workforce is one of the crucial topics for many of the world's enterprises. The increasing average age of populations does not only affect social systems, countries and communities, but also has a strong impact on the work of busin…
Top economists provide a concise and accessible evaluation of major developments in trade and trade policy. Economic Policy has earned a reputation around the world as the one publication that always identifies current and emerging policy topics earl…
Top economists provide a concise and accessible evaluation of major developments in trade and trade policy. Economic Policy has earned a reputation around the world as the one publication that always identifies current and emerging policy topics earl…
Islamic Finance has experienced rapid growth in recent years, showing significant innovation and sophistication, and producing a broad range of investment products which are not limited to the complete replication of conventional fixed-income instrum…
Islamic Finance has experienced rapid growth in recent years, showing significant innovation and sophistication, and producing a broad range of investment products which are not limited to the complete replication of conventional fixed-income instrum…
Fast track route to mastering effective leadership styles Covers the key areas of leadership styles, from developing a style to suit the situation and organizational type to cross-cultural issues and the new interest in 'servant leadership' Examples …
Fast track route to mastering effective leadership styles Covers the key areas of leadership styles, from developing a style to suit the situation and organizational type to cross-cultural issues and the new interest in 'servant leadership' Examples …
There are nine key reasons people fail at retirement—and they’re not what you think. Are you working to avoid these major retirement fails? Every day, people just like you, people who have worked hard and saved carefully for retirement, make decision…
There are nine key reasons people fail at retirement—and they’re not what you think. Are you working to avoid these major retirement fails? Every day, people just like you, people who have worked hard and saved carefully for retirement, make decision…
Chart your path in the consulting jungle! Finding Your Way in the Consulting Jungle–a book in The Practicing Organization Development series–offers OD consultants the information and guidance they need to understand their place in the consulting netw…
Chart your path in the consulting jungle! Finding Your Way in the Consulting Jungle–a book in The Practicing Organization Development series–offers OD consultants the information and guidance they need to understand their place in the consulting netw…
Learn to Decode the DNA of Management and Strategy-Execution in an Increasingly Turbulent World Just as DNA contains the genetic instructions used in the development and functioning of all living organisms, what if we could decode containing the elem…
Learn to Decode the DNA of Management and Strategy-Execution in an Increasingly Turbulent World Just as DNA contains the genetic instructions used in the development and functioning of all living organisms, what if we could decode containing the elem…
The bestselling guide to the field, updated with the latest innovations Essentials of Supply Chain Management is the definitive guide to the field, providing both broad coverage and necessary detail from a practical, real-world perspective. From clea…
The bestselling guide to the field, updated with the latest innovations Essentials of Supply Chain Management is the definitive guide to the field, providing both broad coverage and necessary detail from a practical, real-world perspective. From clea…
Relationships that Enable Enterprise Change—a title in Pfeiffer's Practicing Organization Development Series—is a practical resource for consultants who want to enhance their relationship with senior leaders in order to drive broad organization chang…
Relationships that Enable Enterprise Change—a title in Pfeiffer's Practicing Organization Development Series—is a practical resource for consultants who want to enhance their relationship with senior leaders in order to drive broad organization chang…
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors …
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors …
Since I wrote the Foreword for the second edition of this book, risk management processes have become much more widely used, but controversy about what should be done and how best to do it has grown. Managing risk is a risky business. Chapman and War…
Since I wrote the Foreword for the second edition of this book, risk management processes have become much more widely used, but controversy about what should be done and how best to do it has grown. Managing risk is a risky business. Chapman and War…