зарубежная деловая литература

The Dictionary of e-business: * Now includes extended coverage of wireless and mobile terms * Is authored by an expert in the field * Presents more than 350 new entries on Java, XML, Customer Relationship Management, mCommerce and more technical lang…

Work-based learning is Joe Raelin’s unique way of incorporating a number of action strategies—such as action learning, action science, and communities of practice—into a comprehensive framework to help people learn collectively with others. In this t…

Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and …

Add Facebook to your marketing plan—and watch your sales grow With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge ab…

A detailed guide to financial market performance during financial crises With the financial markets seemingly careening from one crisis to another, it's vital for today’s investors and traders to have an historical perspective on market performance d…

Expert advice helps seniors find bargains and make money on eBay eBay is a great place to help seniors find bargains or supplement their income by selling items. This book offers the basics on buying or selling on eBay with confidence in a format tha…

It is now almost twenty years since liberalisation and the introduction of competition was proposed for electricity utilities. Some form of restructuring has been widely adopted around the world to suit local objectives. The industry now faces new ch…

In the early years of the new millennium, hurricanes lashed the Caribbean and flooded New Orleans as heat waves and floods seemed to alternate in Europe. Snows were disappearing on Mount Kilimanjaro while the ice caps on both poles retreated. The res…

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museu…

In this third edition of Managing Projects in Organizations, J. Davidson Frame updates and expands on his classic book to provide an accessible introduction to the field of project management. Drawing on more than twenty-five years of consulting and …

Step by step, Facilitating the Project Lifecycle guides the project manager/facilitator in making smart choices about when and how to pull key talent together to spell success for the project and ultimately the organization. The authors will help you…

In order to succeed in today’s competitive environment, corporate and nonprofit institutions must create a workplace climate that encourages employees to continue to learn and grow. From the author of the best-selling The Mentor’s Guide comes the nex…

What could be worse than being stuck in an office all day? Meetings, deadlines… colleagues. Surely no torture can crush the spirit so completely as prolonged exposure to these people. You?ve faked phone calls to avoid them. You?ve hidden in toilet cu…

This book examines how money, in the absence of interest (Riba) and money market can become an endogenous variable of an economic system. It further tries to integrate money in capital theory and to make monetary sector part of the real sector aiming…

This book reveals the Secrets to Service Success by analyzing four service companies that grew from small beginnings to the leaders in their industries. Interviews with the four CEOs who guided the companies to their success reveal the three basic pr…

This is an extremely valuable book written by three highly qualified scholars whose credentials for writing such a book are difficult to match. The timing of the book is also perfect, having come at a time when the worst financial crisis in living me…

There is a strong need for this book by Jeremy Bolland, which dissects all issues relating to securities research. The requirement for better research does not only apply to the US securities market but to securities markets all over the world. This …

Trade your way to a more profitable portfolio Savvy traders can make money in both up and down markets—and now you can, too! In Trading For Dummies, investors from every walk of life will benefit from sample stock charts, position trading tips and te…

Breakthrough Business Negotiation is a definitive guide to negotiating in any business situation. This smart and practical book by Michael Watkins, a leading expert in negotiation at Harvard Business School, presents principles that apply to any nego…

Feeling stuck? Find out how to work toward the career of your dreams If you’re slogging through your days in a boring or unrewarding job, it may be time to make a big change. Careers For Dummies is a comprehensive career guide from a top career coach…