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зарубежная деловая литература

This is Social Media. Tweet, blog, link and post your way to business success
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*UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.* Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how. You mig…
*UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.* Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how. You mig…
The 7 Non-Negotiables of Winning. Tying Soft Traits to Hard Results
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How to spot employees' true game-changing character traits for creating a winning culture Contrary to most conventional management wisdom, The 7 Non-Negotiables of Winning looks beyond employee skills and background and to identify the true game-chan…
How to spot employees' true game-changing character traits for creating a winning culture Contrary to most conventional management wisdom, The 7 Non-Negotiables of Winning looks beyond employee skills and background and to identify the true game-chan…
Cracking the Code. Understand and Profit from the Biotech Revolution That Will Transform Our Lives and Generate Fortunes
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Everything you need to know about the most important trend in the history of the world Within most people's lifetimes, the developments in the biotechnology sector will allow us to live increasingly long and healthy lives, as well as provide us with …
Everything you need to know about the most important trend in the history of the world Within most people's lifetimes, the developments in the biotechnology sector will allow us to live increasingly long and healthy lives, as well as provide us with …
The New Financial Deal. Understanding the Dodd-Frank Act and Its (Unintended) Consequences
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The good, the bad, and the scary of Washington's attempt to reform Wall Street The Dodd-Frank Wall Street Reform and Consumer Protection Act is Washington's response to America's call for a new regulatory framework for the twenty-first century. In Th…
The good, the bad, and the scary of Washington's attempt to reform Wall Street The Dodd-Frank Wall Street Reform and Consumer Protection Act is Washington's response to America's call for a new regulatory framework for the twenty-first century. In Th…
The Alpha Masters. Unlocking the Genius of the World's Top Hedge Funds
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The ultimate behind-the-curtain look at the hedge fund industry, unlocking the most valuable stories, secrets, and lessons directly from those who have played the game best. Written by Maneet Ahuja, the hedge fund industry insider, The Alpha Masters …
The ultimate behind-the-curtain look at the hedge fund industry, unlocking the most valuable stories, secrets, and lessons directly from those who have played the game best. Written by Maneet Ahuja, the hedge fund industry insider, The Alpha Masters …
Win the Game of Googleopoly. Unlocking the Secret Strategy of Search Engines
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Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first pa…
Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first pa…
Visual CBT. Using pictures to help you apply Cognitive Behaviour Therapy to change your life
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Many people learn best by following a visual approach – retaining information far more successfully if that information is given to them in a visual manner. Visual CBT uses illustrations, graphics and images to help the reader to alter their thought …
Many people learn best by following a visual approach – retaining information far more successfully if that information is given to them in a visual manner. Visual CBT uses illustrations, graphics and images to help the reader to alter their thought …
Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust
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The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or b…
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or b…
Yes, I Can!. Using Visualization To Achieve Your Goals
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Yes I Can! is for anyone who ever said, “I wish I could be like that person.” Deep down we know that we all have the potential to be “that person”, but achieving it seems impossible in practice. Well it’s not impossible – you have the power to dramat…
Yes I Can! is for anyone who ever said, “I wish I could be like that person.” Deep down we know that we all have the potential to be “that person”, but achieving it seems impossible in practice. Well it’s not impossible – you have the power to dramat…
Through the Eyes of Tiger Cubs. Views of Asia's Next Generation
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What will Asia look like ten years from now? Find out by taking a look through the eyes of the Asia's next generation of leaders Following economic booms in Hong Kong, Singapore, South Korea, and Taiwan—the four Asian Tigers—attention has shifted to …
What will Asia look like ten years from now? Find out by taking a look through the eyes of the Asia's next generation of leaders Following economic booms in Hong Kong, Singapore, South Korea, and Taiwan—the four Asian Tigers—attention has shifted to …
The Guide to Getting Paid. Weed Out Bad Paying Customers, Collect on Past Due Balances, and Avoid Bad Debt
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Give your business a successful credit and collections plan with this easy and clear guide Over 100,000 businesses have slow or non-paying customers. Yet very few actually have a workable plan for claiming the missing revenue that results. This book …
Give your business a successful credit and collections plan with this easy and clear guide Over 100,000 businesses have slow or non-paying customers. Yet very few actually have a workable plan for claiming the missing revenue that results. This book …
China's Super Consumers. What 1 Billion Customers Want and How to Sell it to Them
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Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21s…
Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21s…
Broke. What Every American Business Must Do to Restore Our Financial Stability and Protect Our Future
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What principled business leaders can do to solve America's current financial crisis Broke is a startling wake-up call for America and an honest accounting of what our future holds if we don't take charge and change our country for the better. If the …
What principled business leaders can do to solve America's current financial crisis Broke is a startling wake-up call for America and an honest accounting of what our future holds if we don't take charge and change our country for the better. If the …
Living for the Weekday. What Every Employee and Boss Needs to Know about Enjoying Work and Life
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Praise for Living for the Weekday «If you want to have a team where leaders and employees are working hand-in-hand to build a culture of employee engagement, then you need to read this book. I'm confident it will help you become a weekday warrior.» —…
Praise for Living for the Weekday «If you want to have a team where leaders and employees are working hand-in-hand to build a culture of employee engagement, then you need to read this book. I'm confident it will help you become a weekday warrior.» —…
Impact!. What Every Woman Needs to Know to Go From Invisible to Invincible
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Not your average business self-help book, Impact! is a 'total person' development guide that says 'who you are impacts everything you do’. It doesn't focus on what's wrong with you but rather what's right with you so that you can turn your potential …
Not your average business self-help book, Impact! is a 'total person' development guide that says 'who you are impacts everything you do’. It doesn't focus on what's wrong with you but rather what's right with you so that you can turn your potential …
Creative Execution. What Great Leaders Do to Unleash Bold Thinking and Innovation
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The ultimate game-changer for reinventing strategy and igniting people Whether it was Alexander the Great or Lord Horatio Nelson, the management team at Toyota or Google, the indisputable alchemy of strategy, execution, and leadership led to each's p…
The ultimate game-changer for reinventing strategy and igniting people Whether it was Alexander the Great or Lord Horatio Nelson, the management team at Toyota or Google, the indisputable alchemy of strategy, execution, and leadership led to each's p…
Selling to the Government. What It Takes to Compete and Win in the World's Largest Market
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Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—repr…
Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—repr…
The Little Book of the Shrinking Dollar. What You Can Do to Protect Your Money Now
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With the weakening dollar a hot topic for retirees, savers, and investors, this Little Book delves into the economic turmoil in the U.S. and shows how to survive it The United States dollar is losing value at an alarming rate. According to the Organi…
With the weakening dollar a hot topic for retirees, savers, and investors, this Little Book delves into the economic turmoil in the U.S. and shows how to survive it The United States dollar is losing value at an alarming rate. According to the Organi…
Talent Intelligence. What You Need to Know to Identify and Measure Talent
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The challenge with most companies' talent intelligence is that it is just not that intelligent. Having good talent intelligence—an accurate understanding of the skills, expertise, and qualities of people—is essential for the people decisions that all…
The challenge with most companies' talent intelligence is that it is just not that intelligent. Having good talent intelligence—an accurate understanding of the skills, expertise, and qualities of people—is essential for the people decisions that all…
The Art of Doing Good. Where Passion Meets Action
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How to turn personal passion into an organization with impact For anyone setting out to change the world, launching a nonprofit venture can be a powerful way to enact change. Whether bringing donated eyeglasses to children who have never seen clearly…
How to turn personal passion into an organization with impact For anyone setting out to change the world, launching a nonprofit venture can be a powerful way to enact change. Whether bringing donated eyeglasses to children who have never seen clearly…

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