зарубежная деловая литература
If You're Not First, You're Last. Sales Strategies to Dominate Your Market and Beat Your Competition
During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the tra…
During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the tra…
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, p…
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, p…
The father of the corporate culture field and pioneer in organizational psychology on today's changing corporate culture This is the definitive guide to corporate culture for practitioners. Recognized expert Edgar H. Schein explains what culture is a…
The father of the corporate culture field and pioneer in organizational psychology on today's changing corporate culture This is the definitive guide to corporate culture for practitioners. Recognized expert Edgar H. Schein explains what culture is a…
A trust and estate lawyer to the stars offers an engaging look at how to avoid numerous estate planning mistakes In The 101 Biggest Estate Planning Mistakes, author Herbert Nass, an estate planner for some of today's most famous celebrities, offers a…
A trust and estate lawyer to the stars offers an engaging look at how to avoid numerous estate planning mistakes In The 101 Biggest Estate Planning Mistakes, author Herbert Nass, an estate planner for some of today's most famous celebrities, offers a…
What if Canada 's so-called environmental nightmare was really an engineering triumph and the key to a stable and sustainable future? For years, Canadians have been hearing nothing but bad news out of the Athabasca Oil Sands. From 20th Century econom…
What if Canada 's so-called environmental nightmare was really an engineering triumph and the key to a stable and sustainable future? For years, Canadians have been hearing nothing but bad news out of the Athabasca Oil Sands. From 20th Century econom…
An updated look at security analysis and how to use it during tough financial times Due to the current economic climate, individual investors are starting to take much more time and effort to really understand their investments. They've been investin…
An updated look at security analysis and how to use it during tough financial times Due to the current economic climate, individual investors are starting to take much more time and effort to really understand their investments. They've been investin…
Discover how scientific knowledge of the brain can make you a better leader Based upon the latest breakthroughs in neuroscience and advances in brain-based education, Leadership Brain For Dummies gives you the edge to influence, lead, and transform a…
Discover how scientific knowledge of the brain can make you a better leader Based upon the latest breakthroughs in neuroscience and advances in brain-based education, Leadership Brain For Dummies gives you the edge to influence, lead, and transform a…
The classic guide to cashing in on your million-dollar idea Whether you've invented a great new product, or you have an idea for an app, an online business, or a reality show, How to License Your Million Dollar Idea delivers the information you need …
The classic guide to cashing in on your million-dollar idea Whether you've invented a great new product, or you have an idea for an app, an online business, or a reality show, How to License Your Million Dollar Idea delivers the information you need …
Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events…
Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events…
Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail–îfrom the tactile feedback of keyboard to the out-of-the-box e…
Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail–îfrom the tactile feedback of keyboard to the out-of-the-box e…
Master the art of entertaining and cement lasting businessrelationships in the process
You're at a fancy downtown restaurant for dinner with amillion-dollar business deal on the table. The waiter hands you thewine list. Now what? So much for that shi…
Master the art of entertaining and cement lasting businessrelationships in the process
You're at a fancy downtown restaurant for dinner with amillion-dollar business deal on the table. The waiter hands you thewine list. Now what? So much for that shi…
Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations prac…
Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations prac…
As the first wave of Canadian baby boomers retire over the next few years, succession planning will be vital for the long-term survival of many businesses. Canada is about to see a huge transfer of wealth from this generation to the next, yet many bu…
As the first wave of Canadian baby boomers retire over the next few years, succession planning will be vital for the long-term survival of many businesses. Canada is about to see a huge transfer of wealth from this generation to the next, yet many bu…
Fully updated for the 2010/2011 tax year, this book takes the hassle out of tax Although you can't escape tax, you can make it easier to deal with. Whether you want to work out the taxes on your own business, make tax-efficient investments or simply …
Fully updated for the 2010/2011 tax year, this book takes the hassle out of tax Although you can't escape tax, you can make it easier to deal with. Whether you want to work out the taxes on your own business, make tax-efficient investments or simply …
Good conversation is at the heart of networking, meetings, interviews, negotiations and raising your profile. It can ease your way in work, enabling you to build alliances, create strong relationships with staff, bosses and clients, succeed at interv…
Good conversation is at the heart of networking, meetings, interviews, negotiations and raising your profile. It can ease your way in work, enabling you to build alliances, create strong relationships with staff, bosses and clients, succeed at interv…
In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation. —Evan Greene, CMO, The Recording Academy…
In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation. —Evan Greene, CMO, The Recording Academy…
How to develop an entrepreneurial mindset, begin a successful venture, and change the world for the better We are living in a world of incredible challenge and changes, and for both the entrepreneur and potential entrepreneur alike, this also means i…
How to develop an entrepreneurial mindset, begin a successful venture, and change the world for the better We are living in a world of incredible challenge and changes, and for both the entrepreneur and potential entrepreneur alike, this also means i…
The world has changed and so too has investing. The market is shell shocked and yesterday's momentum stocks are today's slow-motion stocks. But in the new reality of low-growth investing, commodities are hot and getting hotter. A rapidly industrializ…
The world has changed and so too has investing. The market is shell shocked and yesterday's momentum stocks are today's slow-motion stocks. But in the new reality of low-growth investing, commodities are hot and getting hotter. A rapidly industrializ…
Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are los…
Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are los…
How to live a more productive life by putting a profitable lifestyle ahead of profits With his standout Wall Street line “Greed is good,” Gordon Gekko became pop culture icon for unrestrained greed. But, while greed might be great for one person–espe…
How to live a more productive life by putting a profitable lifestyle ahead of profits With his standout Wall Street line “Greed is good,” Gordon Gekko became pop culture icon for unrestrained greed. But, while greed might be great for one person–espe…