зарубежная деловая литература

In the wake of the recent financial crisis, many will agree that it is time for a fresh approach to portfolio management. The Complete Guide to Portfolio Construction and Management provides practical investment advice for building a robust, diversif…

A timely guide to understanding and implementing credit derivatives Credit derivatives are here to stay and will continue to play a role in finance in the future. But what will that role be? What issues and challenges should be addressed? And what le…

Чтобы выстроить успешную и надежную стратегию бренда в сфере фармацевтики и медицинских технологий, нужно точно знать, какие стратегические инструменты выбрать и как их использовать. Рынок фармацевтики и медицинских технологий стремительно эволюциони…

Автобиографическая книга основателя известной компании Bridgewater о принципах, которыми он руководствовался в своей жизни и работе. Зная о том, каких невероятных успехов достигли этот человек и его компания, стоит прислушаться к его позиции. Рэй Дал…

Overcome ERM implementation challenges by taking cues from leading global organizations Implementing Enterprise Risk Management is a practical guide to establishing an effective ERM system by applying best practices at a granular level. Case studies …

This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the latest thinking on the best practices and strategies for hospitality management. A must for students a…

For anyone planning events—student, novice, or experienced professional—Confessions of an Event Planner is an “apprenticeship in a book.” This insider’s guide takes you on a narrative journey, following a fictional event planning company that stages …

The world's best financial minds help us understand today's financial crisis With so much information saturating the market for the everyday investor, trying to understand why the economic crisis happened and what needs to be done to fix it can be da…

The guide for investors who want a better understanding of investment strategies that have stood the test of time This thoroughly revised and updated edition of Investment Philosophies covers different investment philosophies and reveal the beliefs t…

The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial…

Practical guidance on how to successfully introduce enterprise social networks to connect employees While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting Organizat…

О трансформационном коучинге, цель которого состоит в том, чтобы помочь человеку раскрыть его внутренний потенциал, определить свои главные ценности и видение цели в жизни. Трансформация происходит тогда, когда людям задают открытые вопросы вместо то…

Never before have Australians worked so hard yet felt so unhappy. With anxiety rising at unprecedented levels, now is the time to stop and consider whether there could be another way to live. We renovate our houses, but what about our lives? The Grea…

It's the Subtleties that Matter! What is the real difference between competent leader and extraordinary executive? Is it pedigree, experience, intelligence? The answer is yes…and much more. Exceptional leadership hinges on a complex interaction betwe…

An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest…

Strategic Business Transformation The seven deadly sins to overcome What can Gandhi, Mother Teresa and Nelson Mandela teach us about running businesses that face transformation in their markets. This book courageously offers that businesses that tran…

Straightforward explanations of the new tax laws Things have changed radically in the world of housing, education, employment, and other areas where a firm understanding taxes can benefit you financially. While these changes can, and will, have a dra…

Написанная легендарным гуру сторителлинга Робертом Макки в соавторстве с генеральным директором компании Skyword Томом Джерасом на основе всемирно известного семинара, эта книга объясняет, как применять сторителлинг в бизнесе для достижения делового …

The promise and perils of Chinese stocks in American stock markets Betting on China takes readers on an illuminating journey into the often confusing and poorly understood world of Chinese stock issuances in America. With insightful qualitative and q…

Essential reading for IT professionals with aspirations toward the top IT spot, and for sitting CIOs looking to refine their mobile, social and cloud strategies and knowledge The definitive work on how to achieve leadership success in IT, Straight to…