управление бизнесом
"In these economic times this book is more important than ever. A must-read for the leaders of today and tomorrow." Douglas R. Conant, president and chief executive officer, Campbell Soup Company Praise for High Commitment, High Performance «It is se…
"In these economic times this book is more important than ever. A must-read for the leaders of today and tomorrow." Douglas R. Conant, president and chief executive officer, Campbell Soup Company Praise for High Commitment, High Performance «It is se…
The untold story of the world's premier bourbon and the family that made it #1 American Still Life tells the intertwined true stories of America's favorite whiskey and the family dynasty that produces it to this very day. Jim Beam is the world's top-…
The untold story of the world's premier bourbon and the family that made it #1 American Still Life tells the intertwined true stories of America's favorite whiskey and the family dynasty that produces it to this very day. Jim Beam is the world's top-…
A guide to creating joyful success in work and in life What the world needs is more showoffs. Showing off is a good thing. Showing off is a mindset. Showing off is about living life and doing work in a way that creates joy, jazz, and a kick in our li…
A guide to creating joyful success in work and in life What the world needs is more showoffs. Showing off is a good thing. Showing off is a mindset. Showing off is about living life and doing work in a way that creates joy, jazz, and a kick in our li…
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this bo…
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this bo…
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by busine…
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by busine…
The business world has changed beyond all recognition in recent years. New skills, insights, tools, technologies and best practice have emerged. The Capstone Encyclopaedia of Business brings all of this progress together, distilling the facts and ess…
The business world has changed beyond all recognition in recent years. New skills, insights, tools, technologies and best practice have emerged. The Capstone Encyclopaedia of Business brings all of this progress together, distilling the facts and ess…
Joel Saltzman teaches readers how to create «surprising, yet inevitable» solutions, no matter the challenge or task at hand. Easily. Consistently. And economically. Shake That Brain! is a collection of creative and inspiring tips and tools for findin…
Joel Saltzman teaches readers how to create «surprising, yet inevitable» solutions, no matter the challenge or task at hand. Easily. Consistently. And economically. Shake That Brain! is a collection of creative and inspiring tips and tools for findin…
"Commodities Rising, part memoir and part investment guide, provides a unique and practical perspective that is based on a rare combination of professional experiences." -Donald F. Larson, Senior Economist, World Bank «Jeffrey Christian brings twenty…
"Commodities Rising, part memoir and part investment guide, provides a unique and practical perspective that is based on a rare combination of professional experiences." -Donald F. Larson, Senior Economist, World Bank «Jeffrey Christian brings twenty…
With more than $3.7 billion in assets and annual revenue of $800 million, the Nature Conservancy has generated staggering growth that would be the envy of any business. Incorporated in 1951 by a small circle of concerned ecologists, the Conservancy h…
With more than $3.7 billion in assets and annual revenue of $800 million, the Nature Conservancy has generated staggering growth that would be the envy of any business. Incorporated in 1951 by a small circle of concerned ecologists, the Conservancy h…
Taming the Abrasive Manager is an ideal resource for managers, human resource professionals, coaches, and anyone who works for or with an abrasive boss. Executive coach Dr. Laura Crawshaw— known as the “Boss Whisperer” for her work in this field—shar…
Taming the Abrasive Manager is an ideal resource for managers, human resource professionals, coaches, and anyone who works for or with an abrasive boss. Executive coach Dr. Laura Crawshaw— known as the “Boss Whisperer” for her work in this field—shar…
A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of …
A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of …
A guide to getting new employees recruited, oriented, and productive—FAST «Onboarding,» a growing trend in the business community, is a focused methodology that gets people in new roles up to speed quickly and efficiently. This book guides you throug…
A guide to getting new employees recruited, oriented, and productive—FAST «Onboarding,» a growing trend in the business community, is a focused methodology that gets people in new roles up to speed quickly and efficiently. This book guides you throug…
"Beat the Odds in Forex Trading provides traders with tremendous value by disseminating the trading methods and philosophy of one of the most remarkable Forex success stories since Soros." –Alexander De Khtyar, President, Forex International Investme…
"Beat the Odds in Forex Trading provides traders with tremendous value by disseminating the trading methods and philosophy of one of the most remarkable Forex success stories since Soros." –Alexander De Khtyar, President, Forex International Investme…
"Do you think going green will give you a competitive advantage, even save you money? Do you think your customers are more likely to buy if you are green? Do you want to do better by the environment and your community? If so, you are not alone. Many …
"Do you think going green will give you a competitive advantage, even save you money? Do you think your customers are more likely to buy if you are green? Do you want to do better by the environment and your community? If so, you are not alone. Many …
The first complete look at one of America's legendary business leaders This groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth century's greatest bus…
The first complete look at one of America's legendary business leaders This groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth century's greatest bus…
Executive Power arms readers with effective, fast-acting techniques that show them, step-by-step, how to get what they need before they and their companies pay a heavy toll for lack of it. This book contains specific, carefully formulated psychologic…
Executive Power arms readers with effective, fast-acting techniques that show them, step-by-step, how to get what they need before they and their companies pay a heavy toll for lack of it. This book contains specific, carefully formulated psychologic…
The sales manager's step-by-step guide to better team performance As an experienced sales manager, how do you improve your team's performance? Which selling skills, developed to their fullest potential, have the greatest impact on revenues and profit…
The sales manager's step-by-step guide to better team performance As an experienced sales manager, how do you improve your team's performance? Which selling skills, developed to their fullest potential, have the greatest impact on revenues and profit…
Revised for 2009 and beyond, The Black Book of Outsourcing is a comprehensive guide and directory for the evolving field of outsourcing, including expert advice on how to operate an outsourcing program. Valuable governance checklists, offshoring insi…
Revised for 2009 and beyond, The Black Book of Outsourcing is a comprehensive guide and directory for the evolving field of outsourcing, including expert advice on how to operate an outsourcing program. Valuable governance checklists, offshoring insi…
While most books on trading deal with general concepts and shy away from specifics, Forex Patterns and Probabilities provides you with real-world strategies and a rare sense of clarity about the specific mechanics of currency trading. Leading trading…
While most books on trading deal with general concepts and shy away from specifics, Forex Patterns and Probabilities provides you with real-world strategies and a rare sense of clarity about the specific mechanics of currency trading. Leading trading…
Praise for Reinventing Talent Management «Bill Schiemann's book is a comprehensive presentation of the need to better understand, measure, and increase organizational people equity. It clearly transforms concepts that have historically been considere…
Praise for Reinventing Talent Management «Bill Schiemann's book is a comprehensive presentation of the need to better understand, measure, and increase organizational people equity. It clearly transforms concepts that have historically been considere…