product placement

Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable …

Перед вами учебник по маркетингу нового поколения. В нем рассмотрены главные тренды мирового маркетинга и основные инструменты маркетинговых коммуникаций: реклама, PR, директ-маркетинг, сейлз промоушн, event-маркетинг, спонсорство, адвергейминг и др.…

В чем отличие спонсорской рекламы от прямой? Как сделать, чтобы телезритель замечал рекламу и при этом она его не раздражала? Когда и зачем надо использовать на съемках реквизит? Какие каналы коммуникации лучше всего работают в комплексе с телевизион…

Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so you c…

How organisations can drive growth in the Customer Economy The Digital Revolution has changed the business landscape in remarkable ways and will continue to do so. Organisations across industries and around the world are being disrupted and digitised…

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract…

How can you communicate effectively and create meaningful interactions in an increasingly digital world? By teaching. In Make Yourself Clear , educational experts and entrepreneurs Reshan Richards and Stephen J. Valentine explain the many parallels b…

For his new book, Mario Pricken has thoroughly analyzed more than 300 products, objects and events over their entire lifecycles in order to reveal, for the first time, the patterns that make things extraordinarily valuable. On the basis of his analys…

Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance o…

[b]The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses. [/b] In this revision, [i]The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster,[/i] Second Ed…

[b]Accelerate your sales career with this how-to book from an expert in sales [/b] In [i]Elite Sales Strategies[/i], expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insig…

[b]Become a LinkedIn power user and harness the potential of social selling [/b] With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use socia…

[b]Master cold-calling and eliminate rejection forever[/b] In the newest edition of [i]Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling[/i], celebrated author and sales trainer, Art Sobczak packs even more powerful insight …

[b]A practical guide for successfully navigating the single greatest growth and profit improvement opportunity for B2B enterprises: price increases[/b] The payoff for implementing price increases without losing customers is massive! Effective price i…

[b]The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information[/b] In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate conti…

[b]Don’t let anyone tell you that you have to choose [/b][b]between making money and making a difference. [/b]  [i]Selling [/i][i]With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition[/i] is an update of the acclaimed…

[b]Make friends and sell things to people through social media[/b]  Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the pocket…

[b]Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert[/b][b] [/b] In [i]Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales[/i], sales expert, consultant…

Customer Success Leads to Your Success If you liked Crucial Conversations, The Challenger Sale or books by Grant Cardone, you'll love Closing the Sale.Guide the conversation. Closing is a process, not an event. In the closing process, there are …

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