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Talk to anyone, anytime, about anything – with confidence.
How to Talk to Absolutely Anyone is your personal handbook for stepping up your communication game. Part confidence coach and part social manual, this book reveals the reasons behind your res…
Talk to anyone, anytime, about anything – with confidence.
How to Talk to Absolutely Anyone is your personal handbook for stepping up your communication game. Part confidence coach and part social manual, this book reveals the reasons behind your res…
Navigate options markets and bring in the profits
Thinking about trading options, but not sure where to start? This new edition of Trading Options For Dummies starts you at the beginning, explaining the common types of options available for trading a…
Navigate options markets and bring in the profits
Thinking about trading options, but not sure where to start? This new edition of Trading Options For Dummies starts you at the beginning, explaining the common types of options available for trading a…
Business writing that gets results
The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write cle…
Business writing that gets results
The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write cle…
The classic, bestselling marketing guide, updated for the digital era
Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking t…
The classic, bestselling marketing guide, updated for the digital era
Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking t…
Save time, save money, and grow your business with more effective CRM
CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses ever…
Save time, save money, and grow your business with more effective CRM
CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses ever…
A bear market may last for a week, a month or even a few years, but it can take only a day, an hour or even a few minutes for the value of an investment portfolio to be slashed to half of its former value. Some bear markets start with a bang, like th…
A bear market may last for a week, a month or even a few years, but it can take only a day, an hour or even a few minutes for the value of an investment portfolio to be slashed to half of its former value. Some bear markets start with a bang, like th…
A new data-driven approach to building customer relationships that fuel sustainable business growth
Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasing…
A new data-driven approach to building customer relationships that fuel sustainable business growth
Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasing…
Bring Disney-level customer experience to your organization with insider guidance
The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer…
Bring Disney-level customer experience to your organization with insider guidance
The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer…
Master these top-performing sales skills to dominate the marketplace
Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award w…
Master these top-performing sales skills to dominate the marketplace
Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award w…
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before C…
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before C…
Compete in the digital world with pragmatic strategies for success
Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-fir…
Compete in the digital world with pragmatic strategies for success
Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-fir…
UnMarket to build trust and make lifelong customers!
In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop
Marketing, Start Engaging
and began a journey that would take them around the world sharing their message of enga…
UnMarket to build trust and make lifelong customers!
In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop
Marketing, Start Engaging
and began a journey that would take them around the world sharing their message of enga…
McKinsey & Company's #1 best-selling guide to corporate valuation, now in its sixth edition
Valuation is the single best guide of its kind, helping financial professionals worldwide excel at measuring, managing, and maximizing shareholder and company…
McKinsey & Company's #1 best-selling guide to corporate valuation, now in its sixth edition
Valuation is the single best guide of its kind, helping financial professionals worldwide excel at measuring, managing, and maximizing shareholder and company…
Shake up and redefine the market by changing your game!
A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has soug…
Shake up and redefine the market by changing your game!
A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has soug…
The Volatility Smile
The Black-Scholes-Merton option model was the greatest innovation of 20th century finance, and remains the most widely applied theory in all of finance. Despite this success, the model is fundamentally at odds with the observed b…
The Volatility Smile
The Black-Scholes-Merton option model was the greatest innovation of 20th century finance, and remains the most widely applied theory in all of finance. Despite this success, the model is fundamentally at odds with the observed b…
Named one of Fortune Magazine’s “5 Best Business Books” in 2015
See your offering through the buyer's eyes for more effective marketing
Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. W…
Named one of Fortune Magazine’s “5 Best Business Books” in 2015
See your offering through the buyer's eyes for more effective marketing
Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. W…
Youth is no longer an age—it's a commodity
YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to sta…
Youth is no longer an age—it's a commodity
YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to sta…
A practical approach to better customer experience through service design
Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livewo…
A practical approach to better customer experience through service design
Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livewo…
EXPERT, DEPENDABLE FOREX COACHING—UPDATED TO KEEP YOU AHEAD IN AN EVOLVING MARKET
The Forex Trading Course is the systematic guide aspiring traders need to enter the market with the confidence and skills necessary to generate wealth. Masterfully writ…
EXPERT, DEPENDABLE FOREX COACHING—UPDATED TO KEEP YOU AHEAD IN AN EVOLVING MARKET
The Forex Trading Course is the systematic guide aspiring traders need to enter the market with the confidence and skills necessary to generate wealth. Masterfully writ…
Customer Loyalty Isn't Enough—Grow Your Share of Wallet
The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard B…
Customer Loyalty Isn't Enough—Grow Your Share of Wallet
The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard B…