классический маркетинг
Десять уроков для риэлтора, которые помогут вам сделать настоящий рывок в профессиональной деятельности. Используя материалы книги, вы обеспечите постоянный приток клиентов. Сможете быстро находить контакт с любым человеком, научитесь влиять на собес…
Десять уроков для риэлтора, которые помогут вам сделать настоящий рывок в профессиональной деятельности. Используя материалы книги, вы обеспечите постоянный приток клиентов. Сможете быстро находить контакт с любым человеком, научитесь влиять на собес…
Издание подготовлено на основе курса «Маркетинг: теория и практика» под общей редакцией С. В. Карповой. Практический курс представляет собой тематически сгруппированный материал для подготовки к семинарским и практическим занятиям по дисциплине «Марк…
Издание подготовлено на основе курса «Маркетинг: теория и практика» под общей редакцией С. В. Карповой. Практический курс представляет собой тематически сгруппированный материал для подготовки к семинарским и практическим занятиям по дисциплине «Марк…
Издание подготовлено на основе курса «Маркетинг: теория и практика» под общей редакцией С. В. Карповой. Практический курс представляет собой тематически сгруппированный материал для подготовки к семинарским и практическим занятиям по дисциплине «Марк…
Издание подготовлено на основе курса «Маркетинг: теория и практика» под общей редакцией С. В. Карповой. Практический курс представляет собой тематически сгруппированный материал для подготовки к семинарским и практическим занятиям по дисциплине «Марк…
У всех предпринимателей есть понимание - продвигать свой бизнес надо!
Но мало кто понимает с чего начинать, какие выбрать инструменты, как оценить результат.Потраченные впустую деньги, разочарование, страх потратить еще больше и все зря - все это ме…
У всех предпринимателей есть понимание - продвигать свой бизнес надо!
Но мало кто понимает с чего начинать, какие выбрать инструменты, как оценить результат.Потраченные впустую деньги, разочарование, страх потратить еще больше и все зря - все это ме…
Маркетинг - один из самых важных инструментов для любой компании или организации. Это процесс, который помогает определить, что хотят клиенты, и затем создавать продукты или услуги, чтобы удовлетворить эти потребности. В этой статье мы рассмотрим осн…
Маркетинг - один из самых важных инструментов для любой компании или организации. Это процесс, который помогает определить, что хотят клиенты, и затем создавать продукты или услуги, чтобы удовлетворить эти потребности. В этой статье мы рассмотрим осн…
The classic, bestselling marketing guide, updated for the digital era
Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking t…
The classic, bestselling marketing guide, updated for the digital era
Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking t…
Save time, save money, and grow your business with more effective CRM
CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses ever…
Save time, save money, and grow your business with more effective CRM
CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses ever…
A new data-driven approach to building customer relationships that fuel sustainable business growth
Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasing…
A new data-driven approach to building customer relationships that fuel sustainable business growth
Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasing…
Bring Disney-level customer experience to your organization with insider guidance
The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer…
Bring Disney-level customer experience to your organization with insider guidance
The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer…
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before C…
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before C…
Compete in the digital world with pragmatic strategies for success
Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-fir…
Compete in the digital world with pragmatic strategies for success
Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-fir…
McKinsey & Company's #1 best-selling guide to corporate valuation, now in its sixth edition
Valuation is the single best guide of its kind, helping financial professionals worldwide excel at measuring, managing, and maximizing shareholder and company…
McKinsey & Company's #1 best-selling guide to corporate valuation, now in its sixth edition
Valuation is the single best guide of its kind, helping financial professionals worldwide excel at measuring, managing, and maximizing shareholder and company…
Customer Loyalty Isn't Enough—Grow Your Share of Wallet
The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard B…
Customer Loyalty Isn't Enough—Grow Your Share of Wallet
The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard B…
Make personalized marketing a reality with this practical guide to predictive analytics
Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more p…
Make personalized marketing a reality with this practical guide to predictive analytics
Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more p…
The marketer's guide to modernizing platforms and practices
Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the custome…
The marketer's guide to modernizing platforms and practices
Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the custome…
A concrete framework for engaging today's buyer and building relationships
Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally …
A concrete framework for engaging today's buyer and building relationships
Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally …
The definitive reference book with real-world solutions you won't find anywhere else
The Big Book of Dashboards presents a comprehensive reference for those tasked with building or overseeing the development of business dashboards.
Comprising dozens …
The definitive reference book with real-world solutions you won't find anywhere else
The Big Book of Dashboards presents a comprehensive reference for those tasked with building or overseeing the development of business dashboards.
Comprising dozens …
Marketing has changed forever—this is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the …
Marketing has changed forever—this is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the …
Data is your most valuable leadership asset—here's how to use it
The Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics. This engaging book shows y…
Data is your most valuable leadership asset—here's how to use it
The Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics. This engaging book shows y…
A straightforward, non-technical guide to the next major marketing tool
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you …
A straightforward, non-technical guide to the next major marketing tool
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you …