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The Alcohol Experiment: 30 days to take control, cut down or give up for good
Many people tell me they really like the taste of their favorite drink. I get it. I was a red wine girl all the way. Maybe you’re a margarita lover. Or maybe you enjoy the taste of a good scotch on the rocks. Let’s name this belief:
“I drink for the taste.”
I know a woman who drinks a shot of Baileys in her coffee every morning before she drives her child to school. She doesn’t think it’s a big deal. It’s just a shot, and nothing else makes her coffee taste as good. Her concerned husband tried to get her to try Baileys-flavored coffee creamer, but she insists it doesn’t taste the same. But if you think about it, she’s not actually tasting a lot of alcohol—it’s mostly the flavorings, cream and sugar. So what do you think? Is she truly enjoying Baileys for only the taste? Or is there something else going on?
In order to gain clarity around your beliefs, you need to look back at the past and figure out why you have this belief in the first place. Where did it come from? There are no right or wrong answers here, and everyone is different. So ask yourself, what observations and experiences have you had in your past that might have made you believe alcohol tastes good? Maybe it’s something as simple as watching your parents pour themselves a drink at the end of the day. Or observing how they drank glass after glass in the evening. Why in the world would they drink it all the time if it tasted so bad? They’re smart, right? They’re grown-ups. So it must taste good, or they wouldn’t keep drinking it.
I have a friend from France whose parents made sure she drank a little wine with dinner from the time she was eight years old. She hated how it tasted, and told her parents so frequently. But they continued to press on, saying she would appreciate the taste when she got older. The implication was that when she became more mature and grown-up, she would enjoy the taste of wine. We all want to appear more grown up when we’re kids, don’t we? Sure enough, over time my friend became a great wine lover and now drinks it every night.
Think back to your first drink and remember the experience. What were you drinking? Maybe it was wine at dinner when you were young. Maybe it was champagne on New Year’s Eve when you were allowed to stay up until midnight for the first time. Maybe you snuck into your parents’ liquor cabinet with a friend on a dare. Or maybe it wasn’t until much later—maybe your first beer was in college. Regardless of when it was, think back to your first sip. Did you actually like it? Or did you choke and sputter, maybe even spit it out?
Who was with you at the time? Was it a friend you wanted to impress? Was it a parent you wanted to make proud? Were you trying to find a place to fit in with a new group of people? If you’re like the vast majority of people I talk to, your first experience tasting alcohol was not pleasant. You didn’t like it. But someone was there to say, “Don’t worry, it’s an acquired taste. You’ll get used to it.”
So take a few minutes to write down where your taste for alcohol came from. What was it like the first time you tried a new beer or hard liquor? Was it always an amazing taste you immediately loved? Did you acquire the taste over time? Or did you fake liking it because you wanted to impress someone?
Now that you have an idea where your beliefs came from, let’s play detective and look at the internal and external evidence. This evidence will help you decide whether your belief that you like the taste of alcohol is true or whether you have been fooling yourself.
People have some pretty intense reactions when they taste alcohol for the first time. They talk about it burning on the way down. They wrinkle up their nose because it doesn’t even smell good. Their eyes start watering. They might even spit it out. Why? One of the major reasons we don’t like the taste of something is because it’s harmful to us. We don’t like the taste of rotten food because it can make us sick. Well, what’s going on when you have a hangover? You’re sick! Our taste buds react negatively to alcohol to protect us from a harmful substance.
Let’s think about the idea of acquiring a taste for something. Whatever your drink of choice is, you probably didn’t like it immediately. But your body allowed you to get used to it. Why? Because your brain assumes you have no choice in the matter. If you did, it would make no sense for you to keep drinking. So your body does the logical thing—it makes it easier for you to deal with the taste. You acquire it. Which, if you think about it, is the same thing as becoming immune to alcohol.
Let’s look at it another way: My brother has a goat farm, and whenever I walk into the barn, there’s an intense, unpleasant odor. As my sister-in-law says, it smells “very goaty.” But guess what? My brother and his family don’t even notice the smell anymore. Because they’ve gotten used to it. They have to go into the barn to feed the goats, so their brains no longer register the odor. That doesn’t mean they like it. But they have, over time, gotten used to it.
If you did happen to love the taste of your first drink, it was probably something fruity or creamy that was more sugar than anything else. Am I right? Some drinks go down more easily than others. Straight alcohol is ethanol. The same stuff you put in your gas tank! A few sips will make you vomit and a few ounces of pure ethanol will kill you. I think it’s safe to say you would never go suck on the end of a gas pump nozzle because it tastes good! No matter what your favorite drink is, the alcohol makes up only a small percentage of the liquid. The rest is flavorings, sugar, carbohydrates, and other additives.
Now of course there are things we appreciate as adults that we did not appreciate as children. We clearly grow a more refined palate as we age, but let’s not kid ourselves: If we were purely drinking for the taste, we could certainly find other substitutes that are similar and wouldn’t cause any of the side effects alcohol causes. I am intolerant to gluten and I’ve managed to find plenty of substitutes that aren’t exactly the same but are now a natural part of my life and don’t create the stomach pain gluten does. The fact is ethanol doesn’t taste good. Consider this: When scientists want rats or mice to drink alcohol for a study, they have to force-feed them because they will not naturally opt to drink it.
So are you honestly drinking it for the taste?
If not, then why are you drinking it?
You’ve almost certainly observed characters in the movies and on TV enjoying the taste of alcohol, or giving a satisfying burp and a smile after chugging a beer. Even if the actors are actually drinking whiskey-colored tea, the message still gets across—it tastes good. We all tend to choose our alcohol to match our identities. If we’re refined and classy, maybe we drink red wine. Or if we like old cowboy movies, maybe we lean toward whiskey. Of course, if you’re an international spy, you’ve got to order a martini—shaken, not stirred. We identify with the characters and tend to like the same drinks they like. I used to love chugging Guinness and was so proud of my chugging ability. It made me feel tough and like “one of the boys” in that masculine work environment.
Maybe you see yourself as a discerning wine lover, and your cellar has become a status symbol. If that’s the case, you probably pride yourself on your ability to discern the toasty-smoky-oaky flavors with their fruity or floral overtones. Or whatever. Here’s a fun fact—the American Association of Wine Economists conducted a study of more than 6,000 wine drinkers. In this blind taste test, they discovered that people cannot tell the difference between cheap wine and expensive wine. In fact, most people preferred the taste of the cheaper varieties. And you know what else? The same blind research later found that people can’t tell the difference between pâté and dog food!
So what about the argument, “alcohol enhances the taste of my food”? Do we say that about any other beverage-and-food combination? People say milk enhances the taste of cookies, but could that be because we physically dip cookies into milk? No one dips their steak into their wineglass. The truth is, alcohol is actually an anesthetic. It numbs our ability to taste, making it more difficult to savor our food.
Imagine we could remove all the physical and emotional effects of alcohol. If it couldn’t actually make you drunk, would people still drink it? There’s a body of pretty convincing research suggesting they wouldn’t. It tastes bad. It’s poisonous. Drinking for the taste is a convenient, innocent excuse. At the end of the day, is it a possibility that there’s something more going on with your drinking than just the taste? Humans are incredibly adept at lying to themselves and believing their own stories. It’s possible that you actually do love the taste of a cool, frosty margarita. But is it really the alcohol you like? You may not have tried a delicious virgin margarita, but the truth is, they taste as good, maybe even better! And you’ll be surprised and empowered by how much you enjoy yourself without the tequila—or the hangover.
This may be the most important part of the ACT Technique. Here you want to dig into the turnaround, or the opposite of the belief. You’ll want to take the time to come up with as many ways as you can (at least three) that the turnaround is as true or truer than the original belief. In this case, the opposite of “I drink for the taste” is “I don’t drink for the taste” or maybe even “I don’t like the taste.” Now it’s your turn to come up with as many ways as you can that the turnaround is true in your life.
It’s Not What You Give Up, But What You GAIN
One reason people resist change is because they focus on what they have to give up, instead of what they have to gain.
—RICK GODWIN
As a participant in this experiment, you’re obviously giving something up. You’re giving up alcohol for 30 days. But there are two ways to look at it. You could focus on how hard it’s going to be and all the things you’re going to have to give up and go without. Or you could think about all the amazing insights and experiences you’re going to gain as a result of the experiment.
We all undoubtedly control our destinies through our expectations. In other words, we get what we expect. If we expect this experiment to be miserable, then that is what we’re going to get. And so to make this a more pleasant experience, we have to change our thinking. We have to expect to go into this and experience 30 days of amazing epiphanies, better health, higher energy levels, and systematic shifts in our thinking. How do we do it? We decide to focus on the positive. It’s that simple. You might feel weird at first focusing on all the good things that are going to happen, especially if you’re skeptical that they will happen. But when you shift your thinking to what you will gain, the good things will come. They truly will.
For me, I lost 13 pounds in the first 30 days. My marriage has never been better, and I’ve finally started doing all the things I’d wanted to do for years and years. Things alcohol kept me from doing, such as starting a business, writing a book, creating a mindfulness practice, and building a strong family life. I’ve become much happier socially because I’m never worried about what I said the night before. I’ve become much more successful. I think I look significantly better—my eyes are clearer, my hair is thicker. But these are my stories. What about other people who’ve gone through the 30-day experiment? What have they gained? Here’s a short list from other Alcohol Experiment participants:
• Clearheaded mornings
• Better health
• Less anxiety
• True relaxation
• Better relationships
• Self-love
• Happier family life
• Freedom to fully participate in life
So how, exactly, do you focus on the positive? The easiest way to do it is to pay attention to your language, the words coming out of your mouth. Saying something like “I can’t drink” is pretty negative. It sends all the wrong messages to your subconscious because it leaves you feeling deprived and thinking about something you can’t do. On the other hand, saying “I’m going to enjoy drinking an iced tea tonight” or “I really love this lemonade” is saying the same thing in a different way. You’re telling yourself you’re not going to drink alcohol, but you’re doing it in a positive way. And you’re giving your subconscious the message that you’re going to enjoy what you’re going to do instead of that you’re deprived or you can’t.
Saying “I’m giving up alcohol for the month” also sends a negative message to your subconscious. But saying “I’m experimenting to see how much better I feel” is totally different. Positive phrasing sends all the right messages and will help you be more successful. So start to be mindful and conscious of how you talk to yourself.
You don’t have to do this experiment. You get to do it. You have the opportunity to do this. You are excited to do this. You are choosing to participate. Recognize your old, disempowering, words around alcohol and replace them with new, empowering, words. This is important. The brain loves anything that gets you out of pain and into pleasure. It loves that shift both consciously and subconsciously, so choose the words you want to use. When you start consciously choosing your words, you’ll even start to get a little buzz, especially if you reinforce your statements afterward. If you say, “I’m going to enjoy some iced tea tonight,” reinforce it by actually feeling it. “Wow, I did enjoy that iced tea tonight!” The brain will latch on to the experience and repeat it more easily the next time.
Labeling
Another type of language you’ll want to pay attention to is how you’re labeling yourself and others. There’s a ton of research showing how labels can limit your experience. When we put a label on something, we create a corresponding emotion based on our beliefs and experiences. That’s especially true when we label ourselves and say we’re depressed or we’re alcoholics. It’s true that we might be suffering, but by labeling ourselves that we are those things, we ingrain the negative feelings and end up believing them subconsciously.
It might take a little while to start catching yourself focusing on the negative or unnecessarily labeling yourself, so keep at it. If you catch yourself once a day, it’s a great start. Over time you’ll get better and better at it, and you’ll develop ways to reprogram your language and be more positive naturally. Don’t be surprised if people start noticing and telling you how much happier and upbeat you seem. That’s because you are happier and upbeat when you expect to be and use language to reinforce the idea.
The Power of Positive
Staying positive is one amazing tool you can use to stay alcohol-free for the next few weeks, and beyond if you choose. Positive thinking and believing in yourself are helpful, but I’m also talking about how you use words in sentences. Psychologists have studied how our brains process negative statements and found that the way a sentence is constructed affects brain activity. Negative constructions can cause higher levels of activity, which means we have to think harder.
Let’s keep this easy, okay? If we don’t have to think hard about drinking, the experiment will be less stressful.
So, say someone asks you, “Would you like a drink?”
You could answer in the negative: “No, thanks. I’m not drinking tonight.”
Or you could answer in the positive: “Yes! I’d love a club soda with lime.”
By speaking with positive statements, your subconscious mind isn’t triggered into activity. It’s happy. It believes you enjoy drinking, and so you’re enjoying a drink. It just happens to be a nonalcoholic drink this time.
How We Talk Changes Our Experiences
Furthermore, according to Albert Ellis, one of the fathers of modern psychology, how we talk about what is happening to us and around us actually changes our emotions around our experiences! One of the most powerful things I want you to learn in this experiment is that you are much more in control of your life than you may realize. Sure, it takes practice and awareness to begin to shape our emotions and experiences through our language—specifically the language we use when speaking to ourselves—but, wow, is it worth it!
I honestly can’t believe the changes that have happened inside me once I learned the importance of how I talk to myself—the words I use and even the tone. Do yourself a favor: Over the next few days, start to pay attention to how you speak to yourself. Ask yourself if you would speak to a stranger like that? What about someone you consider a friend? What about your child?
Listening to Your Inner Voice
You may find it hard to “hear” your inner voice. If that’s the case, do this—notice your emotions. When you start to feel anxious, upset, or stressed (or any other negative emotion), use that as a signal to pause and reflect on what you were just saying to yourself.
How we speak to ourselves has a huge impact on our emotions. This is true not only around drinking but in all areas of our lives. Studies show that the majority of most people’s thinking is negative and self-destructive. However, since our inner dialogue is constant, we are not often aware of it. The next time you start to feel badly about yourself, I want you to stop and notice the words you just said inside your head. Write them down. And then ask yourself, Was it nice? Was it helpful? Was it something you would say to someone you love? Was it even something you would say to a complete stranger, or are you talking to yourself in a more destructive way than you would talk to a complete stranger? Take time every day to listen to your inner dialogue and consciously try to speak to yourself with respect. Like any habit, how you speak to yourself is unconscious, and it will take some conscious awareness to discover exactly what that inner dialogue consists of. But if you can learn to speak to yourself as you would speak to someone you love, your entire life can change for the better.
TODAY, observe your language patterns—both what you say out loud and the self-talk in your head (we’ll get into even more about self-talk later in this book). And write down the words you’re using on a piece of paper. Do you use the same words over and over? Are they negative or positive? When you think about alcohol, do you feel sorry for yourself and tell yourself you are not able to drink? Or do you feel excited about the challenge and tell yourself you don’t have to drink—and don’t have to wake up with another hangover? How are you treating yourself internally? Are the things you are saying to yourself generally helpful or hurtful? Will they help make these 30 days a more pleasant experience? Don’t judge yourself for using negative language. Instead, think of some ways you can turn your language around and make it more positive. Make it a fun exercise.
Day 2 Reflections from alcoholexperiment.com
“My mind-set has definitely changed. Everyone around me is still drinking, and waking up with a hangover. This morning when I woke up I found myself wondering, ‘Why would they do that to themselves? Why?’ Then I remembered, ‘Oh, yeah, I used to do that to myself, too.’ It was so strange truly not being able to comprehend why people would purposefully ingest poison knowing that they would wake up feeling like shit!”
—CARL
“I’m feeling great without alcohol! New things have opened up for me—some simple things like planting a little garden, trying a different grocery store, exercising more. I’ve already lost weight, and I never have to worry about how much I’ll embarrass myself while drinking. I feel more present with my children and am not forgetting as much, or having to constantly remind myself of things I said I’d do with them.”
—ARLETTA
“I feel a change happening inside me, and I feel confident in myself again, or maybe for the first time. I feel like there is hope for the future and that there is so much to learn and ways in which I can grow and simply experience being human.”
—MORGAN
Why We Think We Like to Drink
True happiness comes from gaining insight and growing into your best possible self. Otherwise all you’re having is immediate gratification pleasure—which is fleeting and doesn’t grow you as a person.
—KAREN SALMANSOHN
Clearly, we must like drinking. Otherwise we wouldn’t do it, right? At least, in the beginning we liked it. Right now, you might be struggling with how much you actually hate the aftereffects. But there’s no denying that the first drink feels good. Before we can unpack all the complicated pieces of the alcohol puzzle, it’s important to understand what’s actually happening in the brain when we drink.
So, I’m out with my friends, and I order a glass of wine. I’ve had a hard day at work, and I’m looking forward to relaxing and laughing with people I love. That first glass makes me feel giggly, and there’s a little rush of euphoria that makes me feel good, maybe for the first time all day. What’s happening is that the wine artificially stimulates the area of my brain called the nucleus accumbens, or the pleasure center. The chemicals responsible for euphoria are endorphins, the same chemicals responsible for the good feelings when you exercise.
Two main chemicals work in the pleasure center: dopamine, which is responsible for desire and craving; and serotonin, which is responsible for the feelings of satiety and inhibition. In a healthy brain, there is a delicate balance between the two. But alcohol throws off that balance, and so as I’m drinking that glass of wine lots of dopamine gets dumped into my system, making me want more of what gave me pleasure (the alcohol). Since the pleasure center has been artificially stimulated by an outside substance, my brain seeks to regain the correct balance. So it sends out a chemical downer, called dynorphin. This actually suppresses my feelings of euphoria, and as the effects of the first glass start to wear off, my sense of well-being actually falls below where it was when I started drinking. That means I’m lower than when I got off work after a hard day. Bummer.
The dopamine is still working, though, and makes me crave more of what made me feel good. So I order another glass of wine. And the cycle starts all over again. An unwanted effect is that in order to combat the depressant effects of alcohol, my body counteracts the alcohol by releasing things like adrenaline and cortisol. You may have heard of cortisol—it is also known as the “stress hormone.” So now in my body’s attempt to maintain homeostasis and combat the alcohol, I am lower than when I started. In other words, I now have to cross an even bigger gap to get above that baseline of pleasure. And that’s miserable. Even worse, though, is that the alcohol is starting to affect other areas of my brain. My senses are being numbed, and my brain is actually slowing down. Eventually, I might slur my speech. Perhaps my vision blurs. I feel detached from reality. I convince myself that this is a welcome break from the real world.
