стратегия маркетинга
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of int…
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of int…
The missing manual on how to apply Lean Startup to build products that customers love
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know …
The missing manual on how to apply Lean Startup to build products that customers love
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know …
Named one of Fortune Magazine’s “5 Best Business Books” in 2015
See your offering through the buyer's eyes for more effective marketing
Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. W…
Named one of Fortune Magazine’s “5 Best Business Books” in 2015
See your offering through the buyer's eyes for more effective marketing
Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. W…
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm
The Rise of the Platform Marketer helps you leverage the «„always-on“» consumer to deliver more personalized engagements across media, channels, and devices.…
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm
The Rise of the Platform Marketer helps you leverage the «„always-on“» consumer to deliver more personalized engagements across media, channels, and devices.…
Grow revenue by leveraging behavioral marketing during your next campaign
Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the ke…
Grow revenue by leveraging behavioral marketing during your next campaign
Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the ke…
The practical, expert guide to reaching the new consumer
Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this bo…
The practical, expert guide to reaching the new consumer
Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this bo…
Profit doesn't drive purpose. Purpose drives profit.
We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation.
H…
Profit doesn't drive purpose. Purpose drives profit.
We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation.
H…
A smart, practical guide to rocket-powered business growth
Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Smart, practical explanations, case studies, an…
A smart, practical guide to rocket-powered business growth
Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Smart, practical explanations, case studies, an…
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by r…
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by r…
Marketing has changed forever—this is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the …
Marketing has changed forever—this is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the …
Market effectively to the millennial mindset
Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power a…
Market effectively to the millennial mindset
Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power a…
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of int…
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of int…
The monograph presents a systematic view of the problem of sound management decisions in infrastructure logistics projects. The marketing role of logistics centers in ensuring the optimization of the seller and buyer interests described in the concep…
The monograph presents a systematic view of the problem of sound management decisions in infrastructure logistics projects. The marketing role of logistics centers in ensuring the optimization of the seller and buyer interests described in the concep…
The monograph presents up-to-date scientific material on the problem of choosing the most profitable business for the enterprise. It shows the totality of analytical research needed to solve this problem. The work specifies conditions that suggest th…
The monograph presents up-to-date scientific material on the problem of choosing the most profitable business for the enterprise. It shows the totality of analytical research needed to solve this problem. The work specifies conditions that suggest th…