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Начни с «Зачем?». Как выдающиеся лидеры вдохновляют действовать
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Примечания
1
Norman Bodek, «What is Muda?» Manufacturing Engineering, July 2006, http://www.sme.org/cgi-bin/find-articles.pl?&ME06ART40&ME&20060709&SME
2
Tom Krisher, «GM, Toyota in virtual tie on 2007 sales», USA Today, January 23, 2008, http://www.usatoday.com/money/topstories/2008-01-23-434472425_x.htm
3
Oliver Wyman’s Harbour Report 2008, http://www.oliverwyman.com/content_images/OW_EN_Automotive_Press_2008_HarbourReport08.pdf
4
Brian Grow, «The Great Rebate Runaround», BusinessWeek, November 23, 2005, http://www.businessweek.com/bwdaily/dnflash/nov2005/nf20051123_4158_db016.htm
5
American Cancer Society Guide to Quitting Smoking, http://www.cancer.org/docroot/PED/content/PED_10_13X_Guide_for_Quitting_Smoking.asp
6
http://www.tagheuer.com/the-collection/specialists/golf-watch/index.lbl
7
«The Allure of Gatorade», CNN Money,November 22, 2000, http://money.cnn.com/2000/11/21/deals/gatorade/
8
«Introducing the Motorola RAZR V3», http://www.motorola.com/mediacenter/news/detail.jsp?globalObjectId=4485_3818_23
9
«Motorola’s Zander out after 4 rocky years», MSNBC, November 30, 2007, http://www.msnbc.msn.com/id/22040026/
10
http://www.colgate.com/app/Colgate/US/OC/Products/Toothpastes/Name.cvsp
11
«Samsung’s American Unit Settles Rebate Case», New York Times, October 21, 2004, http://query.nytimes.com/gst/fullpage.html?res=9B01E3DD113AF932A15753C1A9629C8B63
12
Peter C. Whybrow, American Mania: When More Is Not Enough. New York: W. W. Norton& Company, 2005
13
Wolfram Mathworld, «Golden Ratio», http://mathworld.wolfram.com/GoldenRatio.html. Also http://goldennumber.net/
14
«The Decision to Go the Moon: President John F. Kennedy’s May 25, 1961 Speech before a Joint Session of Congress», NASA History Office, http://history.nasa.gov/moondec.html
15
«Apple Presents iPod», http://www.apple.com/pr/library/2001/oct/23ipod.html
16
«The Nomad Jukebox Holds a Hefty Store of Music», NewYork Times, June 1, 2000, http://www.nytimes.com/2000/06/01/technology/news-watch-the-nomad-jukebox-holds-a-hefty-store-of-music.html?scp=1&sq=creative+nomad&st=nyt
17
«Apple Debuts iPhone, TV Device, Drops ‘Computer’ From Name», Foxnews.com, January 11, 2007, http://www.foxnews.com/story/0,2933,242483,00.html
18
Dr. Seuss, The Sneetches and Other Stories. New York: Random House, 1961
19
«Apple Introduces the U2 iPod», http://www.apple.com/pr/library/2004/oct/26u2ipod.html
20
«Get a Mac», http://www.apple.com/getamac/ads/
21
Richard Restak, MD, The Naked Brain: How the Emerging Neurosociety Is Changing How We Live, Work and Love. New York: Harmony, 2006
