The 5 AM Club

“Yeah, he’s def hip,” said the artist, looking nervous. “He’s helped me so much. Can’t believe what just went down. Surreal, right?”

He was a painter. Because he wanted to elevate his craft as well as improve his personal life, he followed The Spellbinder’s work. But, for whatever reason, the demons within him seemed to hold power over his greater nature. So, he’d inevitably sabotage his Herculean ambitions and wonderfully original ideas.

The artist was heavy. A goatee jutted out from under his chin. He wore a black t-shirt and long black shorts that fell below his knobby knees. Black boots with rubber soles, the kind you may have seen Australians wear, completed the creative uniform. A fascinating cascade of tattoos rolled down both arms and across his left leg. One said, “Rich People Are Fakers.” Another stole a line from Salvador Dalí, the famed Spanish artist. It read simply, “I don’t do drugs. I am drugs.”

“Hi, guys,” the homeless man spoke inappropriately loudly from a few rows behind the entrepreneur and the artist. The auditorium was still emptying, and the audiovisual crew was noisily tearing down the staging. Event staff swept the floor. A Nightmares on Wax song played soothingly in the background.

The two new acquaintances turned around to see a tangled mess of wild-person hair, a face that looked like it hadn’t been shaved in decades and a tattered arrangement of terrifically stained clothing.

“Yes?” asked the entrepreneur in a tone as cold as an ice cube in the Arctic. “Can I help you?”

“Hey, brother, what’s up?” offered the artist, more compassionately.

The homeless man got up, shuffled over and sat next to the two.

“Do you think the guru’s croaked?” he asked as he picked at a scab on one of his wrists.

“Not sure,” the artist replied as he twirled another dreadlock. “Hope not.”

“Did you guys like the seminar? You into what the old-timer said?” continued the scruffy stranger.

“Def,” said the artist. “I love his work. I have a hard time living it all, but what he says is profound. And powerful.”

“I’m not so sure,” the entrepreneur said cynically. “I like a lot of what I heard today, but I’m still not convinced on some other things. I’ll need some time to process it all.”

“Well, I think he’s numero uno,” stated the homeless man with a burp. “I made my fortune thanks to the teachings of The Spellbinder. And have enjoyed a pretty world-class life because of him, too. Most people wish for phenomenal things to happen to them. He taught me that exceptional performers make phenomenal things happen to them. And the great thing is, he not only gave me a secret philosophy to get my big dreams done but he taught me the technology – the tactics and tools – to translate the information into results. His revolutionary insights on how to install a fiercely productive morning routine alone transformed the impact I’ve had on my marketplace.”

A jagged scar ran along the homeless man’s forehead, just above his right eye. His threatening beard was gray. Around his neck he sported a beaded necklace, like the ones Indian holy men wear at their temples. Though his hyperbole made him sound unstable and his visage made it appear that he’d lived on the streets for many years, his voice displayed an irregular sense of authority. And his eyes revealed the confidence of a lion.

“Total crackpot,” the entrepreneur whispered to the artist. “If he’s got a fortune, I’m Mother Teresa.”

“Got you. He seems insane,” the artist replied. “But check out his humungous watch.”

On the left wrist of the homeless man, who seemed to be in his late sixties, was one of those massive timepieces that British hedge fund managers are prone to wear when they go out to dinner in Mayfair. It had a dial the color of a revolver surrounded by a stainless-steel rim, a red needle-thin hour hand and a sunset orange minute hand. This noteworthy badge of honor was united with a wide black rubber strap, lending a diver-like feel to the whole luxurious look.

“A hundred grand, easily,” said the entrepreneur discreetly. “Some of the people at my shop bought watches like that the day after our IPO. Unfortunately, our share price plummeted. But they kept their damn timepieces.”

“So, what part of The Spellbinder’s talk did you cats like best?” the vagabond asked, still scratching his wrist. “Was it all the stuff about the psychology of genius that he started out with? Or maybe those incredible models he taught on the productivity hacks of billionaires that he jammed on in the middle? Maybe you were stoked by all the neurobiology that creates top performance. Or did you vibe with his theory on our responsibility to reach legendary while serving as an instrument for the benefit of humanity that he walked us through before that dramatic finish?” The homeless man then winked. And glanced at his big watch.

“Hey, dudes, this has been fun. But time is one of the most precious commodities I’ve learned to bulletproof. Warren Buffett, the brilliant investor, said the rich invest in time. The poor invest in money. So I can’t hang with you humans too long. Got a meeting with a jet and a runway. Know what I mean?”

“He seems to be delusional,” thought the entrepreneur.

“Buffett also said, ‘I buy expensive suits. They just look cheap on me.’ Maybe you’ll remember that quote, too. And,” she continued, “I really don’t mean to be rude, but I’m not sure how you got in here. And I have no idea where you got that fat watch from or what jet you’re talking about. And please stop speaking the way you do about what happened at the presentation. Nothing funny about it. Seriously, I’m not sure the gentleman’s still breathing.”

“Def true,” the artist agreed as he stroked his goatee. “Not cool. And why do you talk like a surfer?”

“Hey guys, chill,” said the homeless man. “First, I am a surfer. I spent my teenage years on a board in Malibu. Used to ride near a point where the rad breaks are. Now I surf the smaller waves in Tamarin Bay, a spot you cats have probably never been to.”

“Never heard of the place. You’re fairly outrageous,” the entrepreneur said frostily.

The homeless man was unstoppable.

“And second, I have been very successful in the business world. I’ve built a bunch of companies that are extremely profitable in this age of firms making billions in income yet nothing on their bottom line. What a joke. The world’s going a little berserk. Too much greed and not enough good sense. And third, if I may,” he added as his gravelly voice grew stronger, “there is a plane waiting for me. On a tarmac not so far from here. So, before I go, I’ll ask you again – because I want to know. What part of The Spellbinder’s presentation did you two like best?”

“Pretty much the whole thing,” the artist answered. “Loved it all so much, I recorded every word the old legend said.”

“That’s illegal,” cautioned the homeless man, crossing his arms firmly. “You could get into serious lawyer trouble doing that.”

“It is against the law,” confirmed the entrepreneur. “Why would you do that?”

“Because I wanted to. Just felt like it. I do what I want to do. Rules are made for destruction, you know? Picasso said you should learn the rules like a pro so you can break them like an artist. Need to be myself and not some sheep with no balls, blindly following the flock down a path that leads to nowhere. Most people, especially people with cash, are nothing but a bunch of frauds,” declared the artist. “It’s like The Spellbinder sometimes says: ‘You can fit in. Or you can change the world. You don’t get to do both.’ So, I recorded the whole thing. Shoot me. And jail would be interesting. I’d probably meet some cool people in there.”

“Um, okay,” said the homeless man. “I don’t like your decision. But I do love your passion. So, go ahead. Bring it on. Play the parts of the seminar that turned you on.”

“Everything I recorded will blow your mind!” The artist raised his arm to reveal a detailed tattoo of guitar virtuoso Jimi Hendrix. The phrase “When the power of love overcomes the love of power, the world will know peace” appeared over the dead superstar’s face. “You’re about to hear something special,” he added.

“Yes. Go ahead and play the parts you liked,” encouraged the entrepreneur as she stood up. She wasn’t quite sure why but, ever so slightly, something was beginning to shift deep within her core. “Maybe life has been breaking me down,” she thought. “So I can make some sort of a breakthrough.”

Being at this event, meeting the artist, hearing The Spellbinder’s words, even if she didn’t agree with all he said, was giving her the feeling that what she was experiencing at her firm just might be some form of preparation demanded by her greatness. The entrepreneur was still skeptical. But she sensed she was opening. And possibly growing. So, she promised herself she’d keep following this process instead of retreating. Her former way of existing no longer served her. It was time for a change.

The entrepreneur thought about a quote she loved from Theodore Roosevelt: “It’s not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes up short again and again because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

She also recalled the phrase she’d learned from The Spellbinder’s address – something like “The moment when you most feel like giving up is the instant when you must find it in you to press ahead.” And so, the businesswoman reached deep within herself and made a vow to continue her quest to find her answers, solve her problems and experience vastly better days. Her hope was gradually expanding, and her worries were slowly shrinking. And the small, still voice of her finest self was beginning to whisper that a very special adventure was about to begin.

CHAPTER 4

Letting Go of Mediocrity and All That’s Ordinary

“Why, sometimes I’ve believed as many as six impossible things before breakfast.”

Lewis Carroll, Alice in Wonderland

“You’re a painter, right?” the homeless man asked as he toyed with a loose button on his shabby shirt.

“Yeah,” mumbled the artist. “Sort of a frustrated one. I’m good. But not great.”

“I have a lot of art at my flat in Zurich,” said the homeless man, smiling indulgently. “Bought a place right on the Bahnhofstrasse just before the prices skyrocketed. I’ve learned the importance of being around only the highest quality, wherever I go. That’s one of the best winning moves I’ve made to create the life I’ve crafted. In my businesses, I only allow in top players, because you can’t have an A-level company with C-level performers. We only release products that totally disrupt our market and then absolutely change the field by how valuable they are. My enterprises only offer services that ethically enrich our clients, deliver a breathtaking user experience and breed fanatical followers who couldn’t imagine doing business with anyone else. And in my personal life, it’s the same thing: I only eat the best food, though I don’t eat a lot of it. I only read the most original and thoughtful books, spend my time in the most light-filled and inspiring of spaces and visit the most enchanting of places. And when it comes to relationships, I only surround myself with human beings who fuel my joy, stoke my peace and excite me to become a better man. Life’s way too valuable to hang with people who don’t get you. Who you just don’t vibe with. Who have different values and lower standards than you do. Who have different Mindsets, Heartsets, Healthsets and Soulsets. It’s a little miracle how powerfully and profoundly our influences and environments shape our productivity as well as our impact.”

“Interesting,” noted the entrepreneur as she stared at her phone. “He does seem to know what he’s talking about,” she muttered softly to the artist, her eyes still down on the screen.

The spider’s web of wrinkles on her face relaxed further. On one wrist dangled two immaculate silver bracelets. One bore the phrase “Turn I cant’s into I cans,” while the other was engraved with “Done Is Better Than Perfect.” The entrepreneur had purchased these presents for herself when her company was in its startup phase and she’d been in a highly confident mood.

“I know about Mindsets,” said the artist. “Never heard of Heartsets, Healthsets and Soulsets, man.”

“You will,” suggested the homeless man. “And once you do, the way you create, produce and show up in your world will never be the same. Seriously revolutionary concepts for any empire-maker and world-builder. And so few businesspeople and other human beings on the planet currently know about them. If they did, every important element of their lives would increase rapidly. For now, I just wanted to keep jamming on my personal commitment to ultra-high quality, in everything around me. Your surroundings really do shape your perceptions, your inspirations and your implementations. Art feeds my soul. Great books battleproof my hope. Rich conversations magnify my creativity. Wonderful music uplifts my heart. Beautiful sights fortify my spirit. And all it takes is a single morning filled with positivity to deliver a monumental download of inventive ideas that elevate an entire generation, you know. And I need to say that uplifting humankind is the master sport of business that The Top 5 % play. The real purpose of commerce is not only to make your personal fortune. The true reason to be in the game is to be helpful to society. My main focus in business is to serve. Money, power and prestige are just the inevitable by-products that have shown up for me along the way. An old and remarkable friend taught me this way of operating when I was a young man. It totally transformed the state of my prosperity and the magnitude of my private freedom. And this contrarian business philosophy has dominated my way of doing things ever since. Who knows, maybe I’ll introduce my mentor to you sometime.”

The vagrant paused. He studied his large watch. Next he closed his eyes and said these words: “Own your morning. Elevate your life.” As if by magic, a fairly small and quite thick piece of white paper appeared in the palm of his outstretched left hand. It was quite a trick. You would have been exceedingly impressed if you were standing there with these three souls.

Here’s what the image on the paper looked like:

Mae Besom

The entrepreneur and the artist both had their mouths open at this point, appearing to be both confused and mesmerized.

“You two each have a hero inside of you. You knew this as a child before adults told you to limit your powers, shackle your genius and betray the truths of your heart,” the homeless man told them, sounding a lot like The Spellbinder.

“Adults are deteriorated children,” he went on. “When you were much younger, you understood how to live. Staring at stars filled you with delight. Running in a park made you feel alive. And chasing butterflies flooded you with joy. Oh, how I adore butterflies. Then, as you grew up, you forgot how to be human. You forgot how to be bold and enthusiastic and loving and wildly alive. Your precious reservoirs of hope faded. Being ordinary became acceptable. The lamp of your creativity, your positivity and your intimacy with your greatness grew dim as you began to worry about fitting in, having more than others and being popular. Well, here’s what I say: participate not in the world of numbed-out grownups, with its scarcity, apathy and limitation. I’m inviting you to enter a secret reality known only to the true masters, great geniuses and genuine legends of history. And to discover primal powers within you that you never knew were there. You can create magic in your work and personal lives. I sure have. And I’m here to help you do so.”

Before the entrepreneur and the artist could utter even a word, the homeless man continued his discourse. “Oh, I was jamming on the importance of art. And the ecosystem that your life is built within. Makes me think of the awesome words of the Portuguese writer Fernando Pessoa: ‘Art frees us, through illusion, from the squalor of being. While feeling the wrongs and sufferings endured by Hamlet, Prince of Denmark, we don’t feel our own, which are vile because they’re ours and vile because they’re vile.’ Also reminds me of what Vincent van Gogh said: ‘For my part I know nothing with any certainty, but the sight of the stars makes me dream.’”

The homeless man swallowed hard. His eyes darted away. He cleared his throat nervously.

“Guys, I’ve been through a lot. Been knocked down and kicked around a ton by life. Been sick. Been attacked. Been abused. Been misused. Hey, I’m sounding like a country song. If my gal cheated on me and my dog died, I’d have a hit single.”

The homeless man laughed. An odd, guttural, circus clown on acid sort of laugh. He carried on. “Anyway, it’s all good. Pain is the doorway into deep. Know what I mean? And tragedy is nature’s great purifier. It burns away the fakeness, fear and arrogance that is of the ego. Returns us to our brilliance and genius, if you have the courage to go into that which wounds you. Suffering yields many rewards, including empathy, originality, relatability and authenticity. Jonas Salk said, ‘I have had dreams and I’ve had nightmares, but I have conquered my nightmares because of my dreams,’” the uninvited vagabond added wistfully.

“He’s super-weird. Incredibly eccentric. But there’s something special to him,” admitted the entrepreneur quietly to the artist, removing just a little more of the armor of cynicism that had protected her over her stellar career. “What he just said is exactly what I’ve needed to hear. I get that he looks like he lives in a cardboard box on the streets. But listen to his words. Sometimes he speaks like a poet. How could he be so articulate? Where did his depth come from? And who is this ‘old friend’ he says has taught him so much? He also has a warmth that reminds me of my dad. I still miss him. He was my confidant. My top supporter. And my best friend. I think of him every day.”

“Okay,” said the artist to the quirky stranger. “You asked me what I liked best from the talk. I def liked the part where The Spellbinder talked about the Spartan warrior credo that says, ‘one who sweats more in training bleeds less in war.’ And I liked his line ‘high victory is made in those early morning hours when no one’s watching and while everyone else is sleeping.’ His teachings on the value of a world-class morning routine were great.”

The entrepreneur glanced down at her device. “I’ve taken some good notes. But I didn’t pick up those gems,” she said as she captured what she had just heard.

“We only hear what we’re ready to hear,” observed the homeless man sagely. “All learning meets us exactly where we’re at. And as we grow greater, we understand better.”

The voice of The Spellbinder suddenly rang out. The homeless man’s eyes looked as huge as the Taj Mahal. One could see he was terrifically surprised to hear that famous tone. He spun around – seeking the source. Quickly, all became clear.

The artist was playing his illicit recording from the seminar.

“Here’s the part I liked most, to fully answer your question, brother,” he stated, staring directly into the eyes of the shabby tramp.

In a culture of cyber-zombies, addicted to distraction and afflicted with interruption, the wisest way to guarantee that you consistently produce mastery-level results in the most important areas of your professional and personal life is to install a world-class morning routine. Winning starts at your beginning. And your first hours are when heroes are made.

Wage a war against weakness and launch a campaign against fearfulness. You truly can get up early. And doing so is a necessity in your awesome pursuit toward legendary.

Take excellent care of the front end of your day, and the rest of your day will pretty much take care of itself. Own your morning. Elevate your life.

The Spellbinder could be heard wheezing like a novice swimmer who went too far, too fast. The artist continued presenting his recording, turning up the volume so the sound was blaring.

Here’s the precious little secret that the titans of industry, the standout performers of artistry and the ultra-achievers of humanity will never share with you: gargantuan results are much less about your inherited genetics and far more about your daily habits. And your morning ritual is by far the most essential one to calibrate. And then automate.

When we see the icons in action, the forceful seduction sold to us by our civilization is to believe they were always that great. That they were born into their exceptionalism. That they won the fortunate DNA lottery. That their genius was inherited. Yet the truth is that we are watching them in their full blazing glory after years of following a process, one that involved ceaseless hours of practice. When we observe magnificent players in business, sport, science and the arts we are observing the earned results of a monomaniacal concentration around a single pursuit, astronomical focus on one skill, intensity of sacrifice applied to one aim, unusual levels of deep preparation and extreme amounts of solid patience. Remember, every professional was once an amateur, and every master started as a beginner. Ordinary people can accomplish extraordinary feats, once they’ve routinized the right habits.

“This cat is so solid,” said the homeless man. He clapped his dirty hands like a kid at a carnival. He checked his watch yet again. Then he began to shuffle his feet while swaying his hips forward then backward. His hands were now waving in the air and he was snapping his fingers, with closed eyes again. Sounds like the early rappers used to make without their boom boxes emerged from his cracked lips. You would have been astonished to watch him in action.

“What the hell are you doing?” shouted the artist.

“Dancing,” replied the homeless man, moving gloriously. “Keep bringing me this beautiful knowledge. Socrates said, ‘Education is the kindling of a flame.’ And Isaac Asimov wrote ‘Self-education is, I believe, the only kind of education there is.’ So, keep playing the old guru’s words, dude. It’s all so gnarly.”

The artist resumed the recording:

Heavily resist all piracy of your mastery from this world tempting you into distractibility and causing digital dementia. Force your attention back to the Everests of potential aching for fuller expression and, today, release all reasons that feed any stagnation of your strengths. Start being an imaginationalist – one of those rare individuals who leads from the nobility of your future versus via the prison bars of your past. Each of us thirsts for days filled with tiny bursts of the miraculous. Every one of us wishes to own our pure heroism and step into unchained exceptionalism. All human beings alive at this moment have a primitive psychological need to produce masterworks that wow, live daily amidst uncommon awe and know that we are somehow spending our hours in a way that enriches the lives of others. The poet Thomas Campbell said it beautifully when he observed, “To live in hearts we leave behind is not to die.”

Each of us – truly – has been built to make history, in our own authentic way. For one, this might mean being an excellent coder or a fine teacher who lifts young minds. For another, this opportunity could mean becoming a tremendous mother or a magnificent manager. To yet another, this good fortune may mean growing a great business or being a fantastic salesperson who serves customers superbly. This chance to be remembered by future generations and lead a life that truly matters is not some platitude. This is, in fact, a truth. Yet, so few of us have discovered, and then installed, the very mentalities, morning practices and consistent conditions that will guarantee these results appear for us. We all want to reaccess our birthright of towering talent, limitless joy and freedom from fear, but few of us are willing to do the very things that would cause our hidden genius to present itself. Strange, right? And it’s very sad. The majority of us have been hypnotized out of the luminosity that is our essence. Most of us in this age spend our most valuable hours being busy being busy. Chasing trivial pursuits and artificial amusements while neglecting living a real life. This is a formula for heartbreak at the end. What’s the point of spending your best mornings and potentially productive days climbing mountains that you realize were the wrong ones when you are frail and wrinkled? Very sad.