The Art of Winning. The Startup Guide

Once I decided to help someone build a business from scratch. I was sure that in order to do that it was enough to use certain knowledge that I had, chose the right product and a place to sell it, and everything would work. We chose the German leather brand “Picard”, bought a sufficient amount and wide range of products directly from the plant, and with the highest possible discounts, brought them to Russia, went through customs, and opened two sales points. Successful sales continued for only ten months, while the owner of the business was in charge herself. However, then she had to delegate management to a trusted top manager. After a while the business stopped bringing profits and was finally shut down.

However “correctly” a business is organized, it should be managed by its owner. No consultant will ever arrange a business so that it keeps bringing continual profits without any participation from the entrepreneur, because as the “play” of the business is being written (a business process is never embalmed), only an “entrepreneur-composer” can make changes and be consistently successful. But the business process itself will never be over.

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