The art of winning. The Startup Guide

This book is about setting up your own business and what is the best way to start if you have made up your mind. Multiple tips from the author are illustrated by 25 years of experience and urge the reader to perform gap analysis if you are in business and contain recommendations on avoiding typical mistakes or misconceptions found in American books, and dispel the myths that armchair business wizards create. PrefaceStart-up money. Not the most important thing in businessOne of a hundredFrom a leader to an entrepreneurBeing a “composer”Are you an entrepreneur or a manager?How to manage the first profitsGold weightThe two faces of credit servicesA business partner: help or burden?Hired workers: make or buyForming a teamDown with the revolutionariesWhen people are leaving youBranding – a huge deceit or solid security?Business jackalsOn family and friends in businessAbout the author