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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines th…

You can build on this foundation Whether construction is your livelihood or you're just planning a home addition, you need to know the latest about materials, methods, and more. From locating the structure on the site to installing roof shingles, thi…

America’s Bubble Economy is the first book to focus on several simultaneous financial bubbles that are interacting to temporarily boost—and ultimately threaten—the United States and world economies. Filled with expert analysis and straight talk, this…

A cutting-edge response to Ralph Kimball's challenge to the data warehouse community that answers some tough questions about the effectiveness of the relational approach to data warehousing Written by one of the best-known exponents of the Bill Inmon…

An organizational guide to assessing, measuring, and building leadership capacity Leadership capacity has emerged as a key source of competitive advantage in today's economy. But many organizations struggle to develop the capacity they need to succee…

Money is the number one problem area for couples because money isn't simply about dollars and cents. If you scratch the surface of almost any money issue, you'll find a relationship issue complicating if not actually driving the problem. That's why Y…

Combining the rational, logical instincts of the left brain with the passionate and artful skills of the right brain, this book offers a leadership approach that is both highly effective and deeply inspirational. Perfect for anyone assuming a leaders…

"The flip-side of Patterns, AntiPatterns provide developers with formal descriptions of common development gaffes that can derail a project along with practical guidelines on how to avoid them. In this book, the authors present dozens of Java AntiPat…

Covering all aspects of the Unix operating system and assuming no prior knowledge of Unix, this book begins with the fundamentals and works from the ground up to some of the more advanced programming techniques The authors provide a wealth of real-wo…

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. I…

"The charge of securing corporate America falls upon its business leaders. This book, offered by Ernst & Young and written by Mark Doll, Sajay Rai, and Jose Granado, is not only timely, but comprehensive in outlook and broad in scope. It addresses ma…

The most complete, up-to-date guide to risk management in finance Risk Management and Financial Institutions, Fifth Edition explains all aspects of financial risk and financial institution regulation, helping you better understand the financial marke…

Praise for Leading in Times of Crisis «Building on the solid base of their book Head, Heart, and Guts, Dotlich, Cairo, and Rhinesmith lay out the ways to become the kind of leader needed to navigate through today's complexities and uncertainties. Lea…

Praise for The Online Advertising Playbook «Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. …

Here is a completely updated edition of the best-selling Resolving Conflicts at Work. This definitive and comprehensive work provides a handy guide for resolving conflicts, miscommunications, and misunderstandings at work and outlines the authors’ ei…

You don't have to be a high-tech wizard to understand the Revit software using Introducing Revit Architecture 2009: BIM for Beginners, the perfect guide for architects of any generation. Start with an overview of BIM concepts before tackling the Revi…

An expanded, updated, and retitled edition of HTML Bible, examining HTML, XHTML-a set of extensions to HTML to make it more like XML-and cascading style sheets (CSS), which provide a simple way to add consistent formatting to HTML Web documents Focus…

Written by an expert in the field of technology training and author of nearly two dozen titles, this complete guide offers readers thorough yet clear instruction on using the Microsoft Office suite: Word, Excel, PowerPoint, and Entourage Apple has we…

Here's the book you need to prepare for Exam 70-291, Implementing, Managing, and Maintaining a Microsoft Windows Server 2003 Network Infrastructure. This Study Guide provides: In-depth coverage of every exam objective Practical information on managin…

Find workplace success There are some things that will never go out of style, and good business skills are one of them. With the help of this informative book, you’ll learn how to wear multiple hats in the workplace no matter what comes your way—with…