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Краткое содержание «Раскрутка СуперФирмы»

Фирсановы. Лесоторговля, торговые дома, Сандуны

Краткое содержание «Психология лжи. Обмани меня, если сможешь»

Шустовы. Коньячная империя королей пиара

Краткое содержание «Я хотел, чтобы весь мир покупал Coca-Cola»

Краткое содержание «Стратегия голубого океана. Как найти или создать рынок, свободный от других игроков»

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Hire with Your Head Updated with new case studies and more coverage of the impact and importance of the Internet in the hiring process, this indispensable guide has shown tens of thousands of managers and human resources professionals how to find the perfect candidate for any position. Lou Adler's Performance-based Hiring is more powerful than ever! «We have chosen Performance-based Hiring because it's a comprehensive process, it's behaviorally grounded, managers and recruiters find it easy to use, and it works.» -Marshall Utterson, Director Staffing, AIG Enterprise Services, LLC «Everyone's looking for the perfect means to make effective hiring decisions. A trained interviewer armed with the right tools is the best solution. Performance-based Hiring is a proven methodology to get these results.» -John Ganley, Vice President and Chief Talent Officer, Quest Software «Any staffing director that doesn't send all of their people through Performance-based Hiring training is missing out on top talent, plain and simple. This should be the standard throughout the industry.» -Dan Hilbert, Recruiting Manager, Valero Energy Corporation «Performance-based Hiring has been the most successful recruitment tool that we have added to our organization over the past few years. In fact, these tools have not only produced amazing outcomes-in terms of selecting the best fit in an extremely tight labor market-but with a level of success among our operations customers that I have rarely seen with other HR products.» -Trudy Knoepke-Campbell, Director, Workforce Planning, HealthEast(r) Care System 

зарубежная деловая литература

управление бизнесом

управление персоналом

Hire With Your Head. Using Performance-Based Hiring to Build Great Teams

At first, Mark Prothero, Defense Attorney for Gary Ridgway, thought: «This can't be the Green River Killer! He's too ordinary! He's too small. He's too calm. He's too polite! He can't possibly have murdered forty-nine women. They can't be serious! They must have screwed up! I didn't realize then, but I was right. Gary Ridgway hadn't killed forty-nine women. He'd killed even more than that.» Soon, Mark Prothero faced the question: «How could you possibly defend the most prolific serial killer in United States history, the infamous Green River Killer? If anyone deserved to be executed for his crimes, didn't he?» Mark Prothero, co-lead defense attorney who helped save Gary Ridgway from the death sentence, has heard that question many times. Now he’s written a book that reveals the true, inside story of exactly how an idealistic public defender, high school swim coach, husband, and dad could bring himself to spend many months of close confinement with a man who brutally murdered at least 75 young women, often in the act of sex. Defending Gary shows how Prothero could reconcile these monstrous acts knowing the reality of this unassuming fellow Gary Ridgway, a mild-mannered, church-going, devoted husband, father, and former Navy man, with an IQ of around 82 and a longtime job as a truck painter from Auburn, Washington, near Seattle.

зарубежная образовательная литература

знания и навыки

Defending Gary. Unraveling the Mind of the Green River Killer

A revealing expose by one of today's most successful and controversial speculators Short-selling, or betting on a drop in the price of a stock, has been described by its many opponents as everything from shady to downright evil. And no one today personifies the practice better than short-seller extraordinaire Manuel Asensio. Though he has been branded in the press as a market saboteur, Asensio staunchly defends his practices, claiming that, above all, he is out to expose rampant fraud being perpetrated by unscrupulous stock promoters. Is Asensio a «Minion of Satan» as they say in the online chat rooms, or is he really a misunderstood guardian angel of free market capitalism? In this tell-all account, Asensio offers readers a lively narrative, peppered with unforgettable anecdotes such as the story of why he shorted Diana, General Nutrition, Solv-Ex, Turbodyne, and many other high-profile stocks. And he arms investors with proven techniques for reducing the inherent risks of short-selling while maximizing returns. Clearly, Asensio invites both praise and criticism, but his methodology works, and Sold Short is a compelling and fascinating read about this often mysterious side of the market–and one of the most controversial individuals behind it. Manuel Asensio (New York, NY) is founder and Chairman of Asensio & Co., Inc. He has over twenty years of corporate finance and research experience. He has been featured in Business Week, the Wall Street Journal, Barron's, Fortune, Forbes, Worth, the New York Times, New York magazine, and the New Republic, among other leading national and international publications. 

корпоративные финансы

финансовый менеджмент

Sold Short. Uncovering Deception in the Markets

Proven techniques for market profile users at any level A «market profile» presents a number of basic elements from the market in an easily understood graphic format that, when analyzed properly, can yield profitable intraday and swing trades that traditional indicators do not reveal. Steidlmayer on Markets shows readers how to find these opportunities using the innovative techniques developed by the author during his many years of trading the market. This fully updated Second Edition covers innovations in both technology and technique-and broadens the scope of «market profile» to include stocks. J. Peter Steidlmayer (Chicago, IL) joined the Chicago Board of Trade in 1963 and has been an independent trader ever since. Steidlmayer served on the Board of Directors of the Board of Trade in 1981-1983. While a director, he was responsible for initiating Market Profile and the Liquidity Data Bank. Steve Hawkins (Chicago, IL) has experience in trading in both stocks and commodities. Over the past seven years, Hawkins has educated traders across the globe. He has also collaborated on the writing of books on trading and written articles for industry trade publications. He is a graduate of the University of Illinois with a degree in economics. New technology and the advent of around the clock trading have opened the floodgates to both foreign and domestic markets. Traders need the wisdom of industry veterans and the vision of innovators in today's volatile financial marketplace. The Wiley Trading series features books by traders who have survived the market's ever changing temperament and have prospered-some by reinventing systems, others by getting back to basics. Whether a novice trader, professional or somewhere in-between, these books will provide the advice and strategies needed to prosper today and well into the future. 

Steidlmayer on Markets. Trading with Market Profile

In Trump 101, Trump himself becomes your personal mentor and coach as he shares tips, tactics, and strategies, all designed to help you make the most of yourself, your career, and your life. Each chapter covers a basic rule or belief, and shows you how to make it work for you. Learn the vital qualities and skills that every successful businessperson needs. 

Trump 101. The Way to Success

Fasten your seat belt, it's all you need to wear. There is a new wave of thinking and action that puts people before process, choice before change, and meaning before money. We are now entering a new business, leadership and global age, with a vision, agenda and spirit born out of the realisation that there has to be a different way of success, business and leadership. One that sets us free from traditional business thinking, and takes you, your business and your life to new levels of awareness, success and achievement. This next business age is in your hands. The Naked Leader is the antithesis to the process driven mentality that has wasted so many millions, destroyed the trust between company and employee, and enabled so many companies to at best stand completely still. The Naked Leader is a distillation of David Taylor's ideas and inspiration – ideas which have made him Europe's most sought-after speaker on leadership and personal growth. David is known as the «Naked Leader» because of his extraordinary ability to strip away uncertainty and doubt, and conclusively show that everything we need to be successful, we already have. The Naked Leader shares hundreds of life-changing actions, including: * The fastest way to make any change in your life * How to build deep and lasting rapport with anyone * The 7 most powerful questions on earth * How to change how you feel, in a single heartbeat * The structure of guaranteed success * How to be an awesome presenter * Discovering who you really are, and why you are here The Naked Leader strips away the mystery, hype and jargon, to reveal the single formula for assured success that is available to everyone. The book is a journey which can be taken from beginning to end, or joined at any stage – taking you to wherever you want to be, drawing on the very best leadership thinking around the world, finally revealing the answer to the ultimate question, «who are you and why are you here?» Taylor reveals the exact, specific actions to take to predict the future, and then shape it. As a practitioner, not a theorist, Taylor knows what works, and what does not. He shows us what to do, and exactly when to do it. No matter what your vision, challenge or present position, The Naked Leader ensures that you succeed, making your future no longer a matter of chance, but rather a matter of choice. It is powerful, and the results are amazing. 

The Naked Leader. The True Paths to Success are Finally Revealed

"I have known Michael for over twenty years. He has one of the smartest business minds I know. When he gives me advice, I pay attention, and you should, too. Automatic Wealth is full of wisdom and insight filtered by a master and brought to you in a well-written and delightful style." -John Mauldin, Editor of the bestselling book, Just One Thing: Twelve of the World's Best Investors Reveal the One Strategy You Can't Overlook «I am not usually a fan of this kind of book. One entitled Automatic Wealth made me suspicious. But I am a fan of Michael Masterson, and when I read the book, I was impressed. Masterson manages to go beyond the theory to tell you exactly how real people make real money in the real world. That, I think, is his genius. He's able to open his own eyes and see for himself what actually works. The result is original, clever, and very helpful to anyone who is serious about building wealth.» -Bill Bonner, coauthor of Empire of Debt: The Rise of an Epic Financial Crisis «Michael Masterson has been a great friend of mine for over twenty years. I know for a fact that the strategy he teaches is the exact same strategy he has personally used to amass extraordinary wealth and prosperity for himself. He's reduced a normally daunting process down to six simple and unfailing steps YOU can absolutely use to vastly and rapidly increase your financial situation, often times doubling and redoubling your wealth every few years. This book will become your financial bible.» -Jay Abraham, author of Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition «Michael Masterson's book is brilliant and concise, packed with breakthrough insights and unique wealth-building tips. Best of all, it's practical because it combines proven investment and financial planning advice with street-smart business and real estate secrets.» -Robert Ringer, author of Action!, Looking Out for #1, and To Be or Not to Be Intimidated? 

личные финансы

Automatic Wealth. The Six Steps to Financial Independence

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