The Ladies' Paradise

Denise had felt tempted ever since early morning. She was bewildered and attracted by this shop, to her so vast, which she saw more people enter in an hour than she had seen enter Cornaille's in six months; and with her desire to enter it was mingled a vague sense of danger which rendered her seduction complete. At the same time her uncle's shop made her feel ill at ease; she felt unreasonable disdain, instinctive repugnance for this cold, icy place, the home of old-fashioned trading. All her sensations – her anxious entry, her relatives' cold reception, the dull lunch partaken of in a prison-like atmosphere, her spell of waiting amidst the sleepy solitude of this old establishment doomed to speedy decay – all these became concentrated in mute protest, in a passionate longing for life and light. And despite her good heart, her eyes ceaselessly turned to The Ladies' Paradise, as if, saleswoman as she was, she felt the need of warming herself in the glow of that immense business.

"Plenty of customers over there at all events!" was the remark which at last escaped her.

But she promptly regretted these words on seeing the Baudus near her. Madame Baudu, who had finished her lunch, was standing there, quite white, with her pale eyes fixed on the monster; and resigned though she tried to be, she could never catch sight of that place across the road, without mute despair filling her eyes with tears. As for Geneviève, she was anxiously watching Colomban, who, unaware that he was being observed, remained in ecstasy, looking at the young saleswomen in the mantle department of the Paradise, whose counter was visible through the first floor window. Baudu, for his part, though his anger was written on his face, merely remarked: "All is not gold that glitters. Patience!"

The members of the family evidently kept back the flood of rancour rising in their throats. A feeling of self-esteem prevented them from displaying their temper before these children, who had only that morning arrived. At last the draper made an effort, and tore himself away from the spectacle of The Paradise and its sales.

"Well!" he resumed, "we'll go and see Vinçard. Situations are soon snatched up and it might be too late to-morrow."

However, before starting, he ordered his junior salesman to go to the railway station to fetch Denise's box. On her side Madame Baudu, to whom the girl had confided Pépé, decided to run over to see Madame Gras in order to arrange about the child. Jean on the other hand promised his sister not to stir from the shop.

"It's two minutes' walk," explained Baudu as he went down the Rue Gaillon with his niece: "Vinçard has a silk business, and still does a fair trade. Oh, of course he has his worries, like every one else, but he's an artful fellow, who makes both ends meet by his miserly ways. I fancy, though, he wants to retire, on account of his rheumatics."

Vinçard's shop was in the Rue Neuve-des-Petits-Champs, near the Passage Choiseul. It was clean and light, well fitted up in the modern style, but rather small, and contained but a poor stock. Baudu and Denise found Vinçard in consultation with two gentlemen.

"Never mind us," called out the draper; "we are in no hurry; we can wait." And discreetly returning to the door he whispered to Denise: "That thin fellow is second in the silk department at The Paradise, and the stout man is a silk manufacturer from Lyons."

Denise gathered that Vinçard was trying to sell his business to Robineau of The Paradise. With a frank air, and open face, he was giving his word of honour, with the facility of a man whom assurances never troubled. According to him, his business was a golden one; and albeit in the splendour of robust health he broke off to whine and complain of those infernal pains of his which prevented him from remaining in business and making his fortune. Robineau who seemed nervous and uneasy interrupted him impatiently. He knew what a crisis the trade was passing through, and named a silk warehouse which had already been ruined by the vicinity of The Paradise. Then Vinçard, inflamed, raised his voice.

"No wonder! The downfall of that big booby Vabre was a foregone conclusion. His wife spent everything he earned. Besides, we are more than five hundred yards away, whilst Vabre was almost next door to The Paradise."

Gaujean, the silk manufacturer, then chimed in, and their voices fell again. He accused the big establishments of ruining French manufactures; three or four laid down the law, reigning like masters over the market; and he gave it as his opinion that the only way to fight them was to favour the small traders; above all, those who dealt in specialties, for to them the future belonged. For that reason he offered Robineau plenty of credit.

"See how you have been treated at The Paradise," said he. "No notice has been taken of your long service. You had the promise of the first-hand's place long ago, when Bouthemont, an outsider without any claim at all, came in and got it at once."

Robineau was still smarting under this act of injustice. However, he hesitated to start business on his own account, explaining that the money came from his wife, who had inherited sixty thousand francs, and he was full of scruples regarding this money, saying that he would rather cut off his right hand than compromise it in a doubtful affair.

"No," said he, "I haven't yet made up my mind; give me time to think over it. We'll have another talk about it."

"As you like," replied Vinçard, concealing his disappointment under a smiling countenance. "My interest, you know, is not to sell; and I certainly shouldn't were it not for my rheumatics – "

Then stepping to the middle of the shop, he inquired: "What can I do for you, Monsieur Baudu?"

The draper, who had been slily listening, thereupon introduced Denise, telling Vinçard as much as he thought necessary of her story and adding that she had two years' country experience. "And as I heard you are wanting a good saleswoman – " he added.

But Vinçard, affecting extreme sorrow, cut him short: "How unfortunate!" said he. "I had, indeed, been looking for a saleswoman all this week; but I've just engaged one – not two hours ago."

A silence ensued. Denise seemed to be in consternation. Robineau, who was looking at her with interest, probably inspired with pity by her poverty-stricken appearance, ventured to remark: "I know they're wanting a young person at our place, in the mantle department."

At this Baudu could not restrain a fervent outburst: "At your place indeed! Never!"

Then he stopped short in embarrassment. Denise had turned very red; she would never dare to enter that great shop, and yet the idea of belonging to it filled her with pride.

"Why not?" asked Robineau, surprised. "It would be a good opening for the young lady. I advise her to go and see Madame Aurélie, the first-hand, to-morrow. The worst that can happen to her is to be refused."

The draper, to conceal his inward revolt, then began talking vaguely. He knew Madame Aurélie, or, at least, her husband, Lhomme, the cashier, a stout man, who had had his right arm crushed by an omnibus. Then suddenly turning to Denise, he added: "However, it's her business, it isn't mine. She can do as she likes."

And thereupon he went off, after wishing Gaujean and Robineau "good-day". Vinçard accompanied him as far as the door, reiterating his regrets. The girl meantime had remained in the middle of the shop, intimidated yet desirous of asking Robineau for further particulars. However she could not muster the courage to do so, but in her turn bowed, and simply said: "Thank you, sir."

On the way back, Baudu said nothing to his niece, but as if carried away by his reflections walked on very fast, forcing her to run in order to keep up with him. On reaching the Rue de la Michodière, he was about to enter his establishment when a neighbouring shopkeeper, standing at his door, called to him.

Denise stopped and waited.

"What is it, Père Bourras?" asked the draper.

Bourras was a tall old man, with a prophet's head, bearded and hairy, with piercing eyes shining from under bushy brows. He kept an umbrella and walking-stick shop, did repairs, and even carved handles, which had won for him an artistic celebrity in the neighbourhood. Denise glanced at the windows of his shop where the sticks and umbrellas were arranged in straight lines. But on raising her eyes she was astonished by the appearance of the house – it was an old hovel squeezed in between The Ladies' Paradise and a large Louis XIV. mansion; you could hardly conceive how it had sprung up in the narrow slit where its two low dumpy storeys displayed themselves. Had it not been for the support of the buildings on either side it must have fallen; the slates of its roof were old and rotten, and its two-windowed front was cracked and covered with stains, running down in long rusty lines to the worm-eaten sign-board over the shop.

"You know he's written to my landlord, offering to buy the house?" said Bourras, looking steadily at the draper with his fiery eyes.

Baudu became paler still, and bent his shoulders. There was a silence, during which the two men remained face to face, looking very serious.

"We must be prepared for anything," murmured Baudu at last.

Thereupon Bourras flew into a passion, shaking his hair and flowing beard while he shouted: "Let him buy the house, he'll have to pay four times the value for it! But I swear that as long as I live he shan't touch a stone of it. My lease has twelve years to run yet. We shall see! we shall see!"

It was a declaration of war. Bourras was looking towards The Ladies' Paradise, which neither of them had named. For a moment Baudu remained shaking his head in silence, and then crossed the street to his shop, his legs almost failing him as he repeated: "Ah! good Lord! ah! good Lord!"

Denise, who had listened, followed her uncle. Madame Baudu had just come back with Pépé, whom Madame Gras had agreed to receive at any time. Jean, however, had disappeared, and this made his sister anxious. When he returned with a flushed face, talking in an animated way of the boulevards, she looked at him with such a sad expression that he blushed with shame. Meantime their box had arrived, and it was arranged that they should sleep in the attic.

"Ah! By the way, how did you get on at Vinçard's?" inquired Madame Baudu.

The draper thereupon gave an account of his fruitless errand, adding that Denise had heard of a situation; and, pointing to The Ladies' Paradise with a scornful gesture, he exclaimed: "There – in there!"

The whole family felt hurt at the idea. The first dinner was at five o'clock. Denise and the two children sat down to it with Baudu, Geneviève, and Colomban. A single gas jet lighted and warmed the little dining-room which reeked with the smell of food. The meal passed off in silence, but at dessert Madame Baudu, who was restless, left the shop, and came and sat down behind Denise. And then the storm, kept back all day, broke out, one and all seeking to relieve their feelings by abusing the "monster".

"It's your business, you can do as you like," repeated Baudu. "We don't want to influence you. But if you only knew what sort of place it is – " And in broken sentences he commenced to relate the story of that Octave Mouret to whom The Paradise belonged. He had been wonderfully lucky! A fellow who had come up from the South of France with the smiling audacity of an adventurer, who had no sooner arrived in Paris than he had begun to distinguish himself by all sorts of disgraceful pranks, figuring most prominently in a matrimonial scandal, which was still the talk of the neighbourhood; and who, to crown all, had suddenly and mysteriously made the conquest of Madame Hédouin, who had brought him The Ladies' Paradise as a marriage portion.

"That poor Caroline!" interrupted Madame Baudu. "We were distantly related. If she had lived things would be different. She wouldn't have let them ruin us like this. And he's the man who killed her. Yes, with that very building! One morning, when she was visiting the works, she fell into a hole, and three days after she died. A fine, strong, healthy woman, who had never known what illness was! There's some of her blood in the foundations of that house."

So speaking she pointed to the establishment opposite with her pale and trembling hand. Denise, listening as to a fairy tale, slightly shuddered; the sense of fear which had mingled with the temptation she had felt since morning, was due, perhaps, to the presence of that woman's blood, which she fancied she could now detect in the red mortar of the basement.

"It seems as if it brought him good luck," added Madame Baudu, without mentioning Mouret by name.

But the draper, full of disdain for these old women's tales, shrugged his shoulders and resumed his story, explaining the situation commercially. The Ladies' Paradise had been founded in 1822 by two brothers, named Deleuze. On the death of the elder, his daughter, Caroline, had married the son of a linen manufacturer, Charles Hédouin; and, later on, becoming a widow, she had married Mouret. She thus brought him a half share in the business. Three months after the marriage, however, the second brother Deleuze died childless; so that when Caroline met her death, Mouret became sole heir, sole proprietor of The Ladies' Paradise. Yes, he had been wonderfully lucky!

"He's what they call a man of ideas, a dangerous busybody, who will overturn the whole neighbourhood if he's left to himself!" continued Baudu. "I fancy that Caroline, who was rather romantic also, must have been carried away by the gentleman's extravagant plans. In short, he persuaded her to buy the house on the left, then the one on the right; and he himself, on becoming his own master, bought two others; so that the establishment has kept on growing and growing to such a point that it now threatens to swallow us all up!"

He was addressing Denise, but was in reality speaking for himself, feeling a feverish longing to recapitulate this story which continually haunted him. At home he was always angry and full of bile, always violent, with fists ever clenched. Madame Baudu, ceasing to interfere, sat motionless on her chair; Geneviève and Colomban, with eyes cast down, were picking up and eating the crumbs off the table, just for the sake of something to do. It was so warm, so stuffy in that tiny room that Pépé had fallen asleep with his head on the table, and even Jean's eyes were closing.

"But wait a bit!" resumed Baudu, seized with a sudden fit of anger, "such jokers always go to smash! Mouret is hard-pushed just now; I know that for a fact. He's been forced to spend all his savings on his mania for extensions and advertisements. Moreover, in order to raise additional capital, he has induced most of his shop-people to invest all they possess with him. And so he hasn't a sou to help himself with now; and, unless a miracle be worked, and he manages to treble his sales, as he hopes to do, you'll see what a crash there'll be! Ah! I'm not ill-natured, but that day I'll illuminate my shop-front, I will, on my word of honour!"

And he went on in a revengeful voice; to hear him you would have thought that the fall of The Ladies' Paradise would restore the dignity and prestige of commerce. Had any one ever seen such doings? A draper's shop selling everything! Why not call it a bazaar at once? And the employees! a nice set they were too – a lot of puppies, who did their work like porters at a railway station, treating both goods and customers as if they were so many parcels; taking themselves off or getting the sack at a moment's notice. No affection, no morals, no taste! And all at once he appealed to Colomban as a witness; he, Colomban, brought up in the good old school, knew how long it took to learn all the cunning and trickery of the trade. The art was not to sell much, but to sell dear. And then too, Colomban could tell them how he had been treated, carefully looked after, his washing and mending done, nursed in illness, considered as one of the family – loved, in fact!

"Of course, of course," repeated Colomban, after each statement made by his governor.

"Ah, you're the last of the old stock, my dear fellow," Baudu ended by declaring. "After you're gone there'll be none left. You are my sole consolation, for if all that hurry and scurry is what they now call business I understand nothing of it and would rather clear out."

Geneviève, with her head on one side as if her thick hair were weighing down her pale brow, sat watching the smiling shopman; and in her glance there was a gleam of suspicion, a wish to see whether Colomban, stricken with remorse, would not blush at all this praise. But, like a fellow well acquainted with every trick of the old style of trade, he retained his sedateness, his good-natured air, with just a touch of cunning about his lips. However, Baudu still went on, louder than ever, accusing the people opposite – that pack of savages who murdered each other in their struggle for existence – of even destroying all family ties. And he mentioned his country neighbours, the Lhommes – mother, father, and son – all employed in the infernal shop, people who virtually had no home but were always out and about, leading a hotel, table d'hôte kind of existence, and never taking a meal at their own place excepting on Sundays. Certainly his dining-room wasn't over large or too well aired or lighted; but at least it spoke to him of his life, for he had lived there amidst the affection of his kith and kin. Whilst speaking, his eyes wandered about the room; and he shuddered at the unavowed idea that if those savages should succeed in ruining his trade they might some day turn him out of this hole where he was so comfortable with his wife and child. Notwithstanding the seeming assurance with which he predicted the utter downfall of his rivals, he was in reality terrified, feeling at heart that the neighbourhood was being gradually invaded and devoured.

"Well, I don't want to disgust you," he resumed, trying to calm himself; "if you think it to your interest to go there, I shall be the first to say, 'go.'"

"I am sure of that, uncle," murmured Denise in bewilderment, her desire to enter The Ladies' Paradise, growing keener and keener amidst all this display of passion.

Baudu had put his elbows on the table, and was wearying her with his fixed stare. "But look here," he resumed; "you who know the business, do you think it right that a simple draper's shop should sell everything? Formerly, when trade was trade, drapers sold nothing but drapery. But now they are doing their best to snap up every branch of trade and ruin their neighbours. The whole neighbourhood complains of it, every small tradesman is beginning to suffer terribly. This man Mouret is ruining them. For instance, Bédoré and his sister, who keep the hosiery shop in the Rue Gaillon, have already lost half their customers; Mademoiselle Tatin, who sells under-linen in the Passage Choiseul, has been obliged to lower her prices, to be able to sell at all. And the effects of this scourge, this pest, are felt as far as the Rue Neuve-des-Petits-Champs, where I hear that Messrs. Vanpouille Brothers, the furriers, cannot hold out much longer. Ah! Drapers selling fur goods – what a farce! another of Mouret's ideas!"

"And gloves," added Madame Baudu; "isn't it monstrous? He has even dared to add a glove department! Yesterday, when I passed down the Rue Neuve-Saint-Augustin, I saw Quinette, the glover, at his door, looking so downcast that I hadn't the heart to ask him how business was going."

"And umbrellas," resumed Baudu; "that's the climax! Bourras is convinced that Mouret simply wants to ruin him; for, in short, where's the rhyme between umbrellas and drapery? But Bourras is firm on his legs, and won't let himself be butchered! We shall see some fun one of these days."

Then Baudu went on to speak of other tradesmen, passing the whole neighbourhood in review. Now and again he let slip a confession. If Vinçard wanted to sell it was time for the rest to pack up, for Vinçard was like the rats who make haste to leave a house when it threatens ruin. Then, however, immediately afterwards, he contradicted himself, and talked of an alliance, an understanding between the small tradesmen to enable them to fight the colossus. For a moment, his hands shaking, and his mouth twitching nervously, he hesitated as to whether he should speak of himself. At last he made up his mind to do so.

"As for me," he said, "I can't complain as yet. Of course he has done me harm, the scoundrel! But up to the present he has only kept ladies' cloths, light stuffs for dresses and heavier goods for mantles. People still come to me for men's goods, velvets and velveteens for shooting suits, cloths for liveries, without speaking of flannels and molletons, of which I defy him to show so complete an assortment as my own. But he thinks he will annoy me by placing his cloth department right in front of my door. You've seen his display, haven't you? He always places his finest mantles there, surrounded by a framework of cloth in pieces – a cheapjack parade to tempt the hussies. Upon my word, I should be ashamed to use such means! The Old Elbeuf has been known for nearly a hundred years, and has no need of any such catchpenny devices at its door. As long as I live, it shall remain as I took it, with its four samples on each side, and nothing more!"

The whole family was becoming affected; and after a spell of silence Geneviève ventured to make a remark:

"Our customers know and like us, papa," said she. "We mustn't lose heart. Madame Desforges and Madame de Boves have been to-day, and I am expecting Madame Marty for some flannel."

"For my part," declared Colomban, "I took an order from Madame Bourdelais yesterday. 'Tis true she spoke of an English cheviot marked up opposite ten sous cheaper than ours, and the same stuff, it appears."

"Fancy," murmured Madame Baudu in her weak voice, "we knew that house when it was scarcely larger than a handkerchief! Yes, my dear Denise, when the Deleuzes started it, it had only one window in the Rue Neuve-Saint-Augustin; and such a tiny one, there was barely room for a couple of pieces of print and two or three pieces of calico. There was no room to turn round in the shop, it was so small. At that time The Old Elbeuf, after sixty years' trading, was already such as you see it now. Ah! all has greatly changed, greatly changed!"

She shook her head; the drama of her whole life was expressed in those few words. Born in the old house, she loved each of its damp stones, living only for it and by it; and, formerly so proud of that house, the finest, the best patronised in the neighbourhood, she had had the daily grief of seeing the rival establishment gradually growing in importance, at first disdained, then equal to her own and finally towering above it, and threatening all. This was to her an ever-open sore; she was slowly dying from sheer grief at seeing The Old Elbeuf humiliated; if she still lived it was, as in the case of the shop itself, solely by the effect of impulsion; but she well realised that the death of the shop would be hers as well, and that she would pass away on the day when it should close.

Silence fell. Baudu began softly beating a tattoo with his fingers on the American cloth on the table. He experienced a sort of lassitude, almost a regret at having once more relieved his feelings in this way. The whole family shared his despondency, and with dreamy eyes chewed the cud of his bitter story. They never had had any luck. The children had been brought up and fortune had seemed at hand, when suddenly this competition had arisen and ruined all their hopes. And there was, also, that house at Rambouillet, that country house to which the draper had been dreaming of retiring for the last ten years – a bargain, he had thought when he acquired it, but it had proved a sorry old building, always in want of repairs, and he had let it to people who never paid any rent. His last profits were swallowed up by this place – the only folly he had been guilty of in his honest, upright career as a tradesman stubbornly attached to the old ways.

"Come, come!" he suddenly exclaimed, "we must make room for the others. That's enough of this useless talk!"

It was like an awakening. The gas was hissing in the lifeless, stifling air of the tiny room. They all jumped up, breaking the melancholy silence. Pépé, however, was sleeping so soundly that they decided to lay him on some bales of cloth. Jean had already returned to the street door yawning.