Rise and Fall of Cesar Birotteau

“He has devised frames, permanent frames, perpetual placards,” said Birotteau to himself, quite dumbfounded as he stood before the shop-front of the Cloche d’Argent.

“Then you have not seen,” said his daughter, “the frame which Monsieur Anselme has brought with his own hands, sending Celestin three hundred bottles of oil?”

“No,” he said.

“Celestin has already sold fifty to passers-by, and sixty to regular customers.”

“Ah!” exclaimed Cesar.

The poor man, bewildered by the clash of bells which misery jangles in the ears of its victims, lived and moved in a dazed condition. The night before, Popinot had waited more than an hour to see him, and went away after talking with Constance and Cesarine, who told him that Cesar was absorbed in his great enterprise.

“Ah, true! the lands about the Madeleine.”

Happily, Popinot – who for a month had never left the Rue des Cinq-Diamants, sitting up all night, and working all Sunday at the manufactory – had seen neither the Ragons, nor Pillerault, nor his uncle the judge. He allowed himself but two hours’ sleep, poor lad! he had only two clerks, but at the rate things were now going, he would soon need four. In business, opportunity is everything. He who does not spring upon the back of success and clutch it by the mane, lets fortune escape. Popinot felt that his suit would prosper if six months hence he could say to his uncle and aunt, “I am secure; my fortune is made,” and carry to Birotteau thirty or forty thousand francs as his share of the profits. He was ignorant of Roguin’s flight, of the disasters and embarrassments which were closing down on Cesar, and he therefore could say nothing indiscreet to Madame Birotteau.

Popinot had promised Finot five hundred francs for every puff in a first-class newspaper, and already there were ten of them; three hundred francs for every second-rate paper, and there were ten of those, – in all of them Cephalic Oil was mentioned three times a month! Finot saw three thousand francs for himself out of these eight thousand – his first stake on the vast green table of speculation! He therefore sprang like a lion on his friends and acquaintances; he haunted the editorial rooms; he wormed himself to the very bedsides of editors in the morning, and prowled about the lobby of the theatres at night. “Think of my oil, dear friend; I have no interest in it – bit of good fellowship, you know!” “Gaudissart, jolly dog!” Such was the first and the last phrase of all his allocutions. He begged for the bottom lines of the final columns of the newspapers, and inserted articles for which he asked no pay from the editors. Wily as a supernumerary who wants to be an actor, wide-awake as an errand-boy who earns sixty francs a month, he wrote wheedling letters, flattered the self-love of editors-in-chief, and did them base services to get his articles inserted. Money, dinners, platitudes, all served the purpose of his eager activity. With tickets for the theatre, he bribed the printers who about midnight are finishing up the columns of a newspaper with little facts and ready-made items kept on hand. At that hour Finot hovered around printing-presses, busy, apparently, with proofs to be corrected. Keeping friends with everybody, he brought Cephalic Oil to a triumphant success over Pate de Regnauld, and Brazilian Mixture, and all the other inventions which had the genius to comprehend journalistic influence and the suction power that reiterated newspaper articles have upon the public mind. In these early days of their innocence many journalists were like cattle; they were unaware of their inborn power; their heads were full of actresses, – Florine, Tullia, Mariette, etc. They laid down the law to everybody, but they picked up nothing for themselves. As Finot’s schemes did not concern actresses who wanted applause, nor plays to be puffed, nor vaudevilles to be accepted, nor articles which had to be paid for, – on the contrary, he paid money on occasion, and gave timely breakfasts, – there was soon not a newspaper in Paris which did not mention Cephalic Oil, and call attention to its remarkable concurrence with the principles of Vauquelin’s analysis; ridiculing all those who thought hair could be made to grow, and proclaiming the danger of dyeing it.

These articles rejoiced the soul of Gaudissart, who used them as ammunition to destroy prejudices, bringing to bear upon the provinces what his successors have since named, in honor of him, “the charge of the tongue-battery.” In those days Parisian newspapers ruled the departments, which were still (unhappy regions!) without local organs. The papers were therefore soberly studied, from the title to the name of the printer, – a last line which may have hidden the ironies of persecuted opinion. Gaudissart, thus backed up by the press, met with startling success from the very first town which he favored with his tongue. Every shopkeeper in the provinces wanted the gilt frames, and the prospectuses with Hero and Leander at the top of them.

In Paris, Finot fired at Macassar Oil that delightful joke which made people so merry at the Funambules, when Pierrot, taking an old hair-broom, anointed it with Macassar Oil, and the broom incontinently became a mop. This ironical scene excited universal laughter. Finot gaily related in after days that without the thousand crowns he earned through Cephalic Oil he should have died of misery and despair. To him a thousand crowns was fortune. It was in this campaign that he guessed – let him have the honor of being the first to do so – the illimitable power of advertisement, of which he made so great and so judicious a use. Three months later he became editor-in-chief of a little journal which he finally bought, and which laid the foundation of his ultimate success. Just as the tongue-battery of the illustrious Gaudissart, that Murat of travellers, when brought to bear upon the provinces and the frontiers, made the house of A. Popinot and Company a triumphant mercantile success in the country regions, so likewise did Cephalic Oil triumph in Parisian opinion, thanks to Finot’s famishing assault upon the newspapers, which gave it as much publicity as that obtained by Brazilian Mixture and the Pate de Regnauld. From the start, public opinion, thus carried by storm, begot three successes, three fortunes, and proved the advance guard of that invasion of ambitious schemes which since have poured their crowded battalions into the arena of journalism, for which they have created – oh, mighty revolution! – the paid advertisement. The name of A. Popinot and Company now flaunted on all the walls and all the shop-fronts. Incapable of perceiving the full bearing of such publicity, Birotteau merely said to his daughter, —

“Little Popinot is following in my steps.”

He did not understand the difference of the times, nor appreciate the power of the novel methods of execution, whose rapidity and extent took in, far more promptly than ever before, the whole commercial universe. Birotteau had not set foot in his manufactory since the ball; he knew nothing therefore of the energy and enterprise displayed by Popinot. Anselme had engaged all Cesar’s workmen, and often slept himself on the premises. His fancy pictured Cesarine sitting on the cases, and hovering over the shipments; her name seemed printed on the bills; and as he worked with his coat off, and his shirt-sleeves rolled up, courageously nailing up the cases himself, in default of the necessary clerks, he said in his heart, “She shall be mine!”

The following day Cesar went to Francois Keller’s house in Rue du Houssaye, having spent the night turning over in his mind what he ought to say, or ought not to say, to a leading man in banking circles. Horrible palpitations of the heart assailed him as he approached the house of the Liberal banker, who belonged to a party accused, with good reason, of seeking the overthrow of the restored Bourbons. The perfumer, like all the lesser tradesmen of Paris, was ignorant of the habits and customs of the upper banking circles. Between the higher walks of finance and ordinary commerce, there is in Paris a class of secondary houses, useful intermediaries for banking interests, which find in them an additional security. Constance and Birotteau, who had never gone beyond their means, whose purse had never run dry, and who kept their moneys in their own possession, had so far never needed the services of these intermediary houses; they were therefore unknown in the higher regions of a bank. Perhaps it is a mistake not to take out credits, even if we do not need them. Opinions vary on this point. However that may be, Birotteau now deeply regretted that his signature was unknown. Still, as deputy-mayor, and therefore known in politics, he thought he had only to present his name and be admitted: he was quite ignorant of the ceremonial, half regal, which attended an audience with Francois Keller. He was shown into a salon which adjoined the study of the celebrated banker, – celebrated in various ways. Birotteau found himself among a numerous company of deputies, writers, journalists, stock-brokers, merchants of the upper grades, agents, engineers, and above all satellites, or henchmen, who passed from group to group, and knocked in a peculiar manner at the door of the study, which they were, as it seemed, privileged to enter.

“What am I in the midst of all this?” thought Birotteau, quite bewildered by the stir of this intellectual kiln, where the daily bread of the opposition was kneaded and baked, and the scenes of the grand tragi-comedy played by the Left were rehearsed. On one side he heard them discussing the question of loans to complete the net-work of canals proposed by the department on highways; and the discussion involved millions! On the other, journalists, pandering to the banker’s self-love, were talking about the session of the day before, and the impromptu speech of the great man. In the course of two long hours Birotteau saw the banker three times, as he accompanied certain persons of importance three steps from the door of his study. But Francois Keller went to the door of the antechamber with the last, who was General Foy.

“There is no hope for me!” thought Birotteau with a shrinking heart.

When the banker returned to his study, the troop of courtiers, friends, and self-seekers pressed round him like dogs pursuing a bitch. A few bold curs slipped, in spite of him, into the sanctum. The conferences lasted five, ten, or fifteen minutes. Some went away chap-fallen; others affected satisfaction, and took on airs of importance. Time passed; Birotteau looked anxiously at the clock. No one paid the least attention to the hidden grief which moaned silently in the gilded armchair in the chimney corner, near the door of the cabinet where dwelt the universal panacea – credit! Cesar remembered sadly that for a brief moment he too had been a king among his own people, as this man was a king daily; and he measured the depth of the abyss down which he had fallen. Ah, bitter thought! how many tears were driven back during those waiting hours! how many times did he not pray to God that this man might be favorable to him! for he saw, through the coarse varnish of popular good humor, a tone of insolence, a choleric tyranny, a brutal desire to rule, which terrified his gentle spirit. At last, when only ten or twelve persons were left in the room, Birotteau resolved that the next time the outer door of the study turned on its hinges he would rise and face the great orator, and say to him, “I am Birotteau!” The grenadier who sprang first into the redoubt at Moscow displayed no greater courage than Cesar now summoned up to perform this act.

“After all, I am his mayor,” he said to himself as he rose to proclaim his name.

The countenance of Francois Keller at once became affable; he evidently desired to be cordial. He glanced at Cesar’s red ribbon, and stepping back, opened the door of his study and motioned him to enter, remaining himself for some time to speak with two men, who rushed in from the staircase with the violence of a waterspout.

“Decazes wants to speak to you,” said one of them.

“It is a question of defeating the Pavillon Marsan!” cried the other. “The King’s eyes are opened. He is coming round to us.”

“We will go together to the Chamber,” said the banker, striking the attitude of the frog who imitates an ox.

“How can he find time to think of business?” thought Birotteau, much disturbed.

The sun of successful superiority dazzled the perfumer, as light blinds those insects who seek the falling day or the half-shadows of a starlit night. On a table of immense size lay the budget, piles of the Chamber records, open volumes of the “Moniteur,” with passages carefully marked, to throw at the head of a Minister his forgotten words and force him to recant them, under the jeering plaudits of a foolish crowd incapable of perceiving how circumstances alter cases. On another table were heaped portfolios, minutes, projects, specifications, and all the thousand memoranda brought to bear upon a man into whose funds so many nascent industries sought to dip. The royal luxury of this cabinet, filled with pictures, statues, and works of art; the encumbered chimney-piece; the accumulation of many interests, national and foreign, heaped together like bales, – all struck Birotteau’s mind, dwarfed his powers, heightened his terror, and froze his blood. On Francois Keller’s desk lay bundles of notes and checks, letters of credit, and commercial circulars. Keller sat down and began to sign rapidly such letters as needed no examination.

“Monsieur, to what do I owe the honor of this visit?”

At these words, uttered for him alone by a voice which influenced all Europe, while the eager hand was running over the paper, the poor perfumer felt something that was like a hot iron in his stomach. He assumed the ingratiating manner which for ten years past the banker had seen all men put on when they wanted to get the better of him for their own purposes, and which gave him at once the advantage over them. Francois Keller accordingly darted at Cesar a look which shot through his head, – a Napoleonic look. This imitation of Napoleon’s glance was a silly satire, then popular with certain parvenus who had never seen so much as the base coin of their emperor. This glance fell upon Birotteau, a devotee of the Right, a partisan of the government, – himself an element of monarchical election, – like the stamp of a custom-house officer affixed to a bale of merchandise.

“Monsieur, I will not waste your time; I will be brief. I come on commercial business only, – to ask if I can obtain a credit. I was formerly a judge of the commercial courts, and known to the Bank of France. You will easily understand that if I had plenty of ready money I need only apply there, where you are yourself a director. I had the honor of sitting on the Bench of commerce with Monsieur le baron Thibon, chairman of the committee on discounts; and he, most assuredly, would not refuse me. But up to this time I have never made use of my credit or my signature; my signature is virgin, – and you know what difficulties that puts in the way of negotiation.”

Keller moved his head, and Birotteau took the movement for one of impatience.

“Monsieur, these are the facts,” he resumed. “I am engaged in an affair of landed property, outside of my business – ”

Francois Keller, who continued to sign and read his documents, without seeming to listen to Birotteau, here turned round and made him a little sign of attention, which encouraged the poor man. He thought the matter was taking a favorable turn, and breathed again.

“Go on; I hear you,” said Keller good-naturedly.

“I have purchased, at half its value, certain land about the Madeleine – ”

“Yes; I heard Nucingen speak of that immense affair, – undertaken, I believe, by Claparon and Company.”

“Well,” continued Cesar, “a credit of a hundred thousand francs, secured on my share of the purchase, will suffice to carry me along until I can reap certain profits from a discovery of mine in perfumery. Should it be necessary, I will cover your risk by notes on a new establishment, – the firm of A. Popinot – ”

Keller seemed to care very little about the firm of Popinot; and Birotteau, perceiving that he had made a false move, stopped short; then, alarmed by the silence, he resumed, “As for the interest, we – ”

“Yes, yes,” said the banker, “the matter can be arranged; don’t doubt my desire to be of service to you. Busy as I am, – for I have the finances of Europe on my shoulders, and the Chamber takes all my time, – you will not be surprised to hear that I leave the vast bulk of our affairs to the examination of others. Go and see my brother Adolphe, downstairs; explain to him the nature of your securities; if he approves of the operation, come back here with him to-morrow or the day after, at five in the morning, – the hour at which I examine into certain business matters. We shall be proud and happy to obtain your confidence. You are one of those consistent royalists with whom, of course, we are political enemies, but whose good-will is always flattering – ”

“Monsieur,” said Cesar, elated by this specimen of tribune eloquence, “I trust I am as worthy of the honor you do me as I was of the signal and royal favor which I earned by my services on the Bench of commerce, and by fighting – ”

“Yes, yes,” interrupted the banker, “your reputation is a passport, Monsieur Birotteau. You will, of course, propose nothing that is not feasible, and you can depend on our co-operation.”

A lady, Madame Keller, one of the two daughters of the Comte de Gondreville, here opened a door which Birotteau had not observed.

“I hope to see you before you go the Chamber,” she said.

“It is two o’clock,” exclaimed the banker; “the battle has begun. Excuse me, monsieur, it is a question of upsetting the ministry. See my brother – ”

He conducted the perfumer to the door of the salon, and said to one of the servants, “Show monsieur the way to Monsieur Adolphe.”

As Cesar traversed a labyrinth of staircases, under the guidance of a man in livery, towards an office far less sumptuous but more useful than that of the head of the house, feeling himself astride the gentle steed of hope, he stroked his chin, and augured well from the flatteries of the great man. He regretted that an enemy of the Bourbons should be so gracious, so able, so fine an orator.

Full of these illusions he entered a cold bare room, furnished with two desks on rollers, some shabby armchairs, a threadbare carpet, and curtains that were much neglected. This cabinet was to that of the elder brother like a kitchen to a dining-room, or a work-room to a shop. Here were turned inside out all matters touching the bank and commerce; here all enterprises were sifted, and the first tithes levied, on behalf of the bank, upon the profits of industries judged worthy of being upheld. Here were devised those bold strokes by which short-lived monopolies were called into being and rapidly sucked dry. Here defects of legislation were chronicled; and bargains driven, without shame, for what the Bourse terms “pickings to be gobbled up,” commissions exacted for the smallest services, such as lending their name to an enterprise, and allowing it credit. Here were hatched the specious, legal plots by which silent partnerships were taken in doubtful enterprises, that the bank might lie in wait for the moment of success, and then crush them and seize the property by demanding a return of the capital at a critical moment, – an infamous trick, which involves and ruins many small shareholders.

The two brothers had each selected his appropriate part. Upstairs, Francois, the brilliant man of the world and of politics, assumed a regal air, bestowed courtesies and promises, and made himself agreeable to all. His manners were easy and complying; he looked at business from a lofty standpoint; he intoxicated new recruits and fledgling speculators with the wine of his favor and his fervid speech, as he made plain to them their own ideas. Downstairs, Adolphe unsaid his brother’s words, excused him on the ground of political preoccupation, and cleverly slipped the rake along the cloth. He played the part of the responsible partner, the careful business man. Two words, two speeches, two interviews, were required before an understanding could be reached with this perfidious house. Often the gracious “yes” of the sumptuous upper floor became a dry “no” in Adolphe’s region. This obstructive manoeuvre gave time for reflection, and often served to fool unskilful applicants. As Cesar entered, the banker’s brother was conversing with the famous Palma, intimate adviser of the house of Keller, who retired on the appearance of the perfumer. When Birotteau had explained his errand, Adolphe – much the cleverest of the two brothers, a thorough lynx, with a keen eye, thin lips, and a dry skin – cast at Birotteau, lowering his head to look over his spectacles as he did so, a look which we must call the banker-look, – a cross between that of a vulture and that of an attorney; eager yet indifferent, clear yet vague, glittering though sombre.

“Have the goodness to send me the deeds relating to the affair of the Madeleine,” he said; “our security in making you this credit lies there: we must examine them before we consent to make it, or discuss the terms. If the affair is sound, we shall be willing, so as not to embarrass you, to take a share of the profits in place of receiving a discount.”

“Well,” thought Birotteau, as he walked away, “I see what it means. Like the hunted beaver, I am to give up a part of my skin. After all, it is better to be shorn than killed.”

He went home smiling gaily, and his gaiety was genuine.

“I am saved,” he said to Cesarine. “I am to have a credit with the Kellers.”

III

It was not until the 29th of December that Birotteau was allowed to re-enter Adolphe’s cabinet. The first time he called, Adolphe had gone into the country to look at a piece of property which the great orator thought of buying. The second time, the two Kellers were deeply engaged for the whole day, preparing a tender for a loan proposed in the Chamber, and they begged Monsieur Birotteau to return on the following Friday. These delays were killing to the poor man. But Friday came at last. Birotteau found himself in the cabinet, placed in one corner of the fireplace, facing the light from a window, with Adolphe Keller opposite to him.

“They are all right, monsieur,” said the banker, pointing to the deeds. “But what payments have you made on the price of the land?”

“One hundred and forty thousand francs.”

“Cash?”

“Notes.”

“Are they paid?”

“They are not yet due.”

“But supposing you have paid more than the present value of the property, where will be our security? It will rest solely on the respect you inspire, and the consideration in which you are held. Business is not conducted on sentiment. If you had paid two hundred thousand francs, supposing that there were another one hundred thousand paid down in advance for possession of the land, we should then have had the security of a hundred thousand francs, to warrant us in giving you a credit of one hundred thousand. The result might be to make us owners of your share by our paying for it, instead of your doing so; consequently we must be satisfied that the affair is a sound one. To wait five years to double our capital won’t do for us; it is better to employ it in other ways. There are so many chances! You are trying to circulate paper to pay your notes when they fall due, – a dangerous game. It is wiser to step back for a better leap. The affair does not suit us.”

This sentence struck Birotteau as if the executioner had stamped his shoulder with the marking-iron; he lost his head.

“Come,” said Adolphe, “my brother feels a great interest in you; he spoke of you to me. Let us examine into your affairs,” he added, glancing at Cesar with the look of a courtesan eager to pay her rent.

Birotteau became Molineux, – a being at whom he had once laughed so loftily. Enticed along by the banker, – who enjoyed disentangling the bobbins of the poor man’s thought, and who knew as well how to cross-question a merchant as Popinot the judge knew how to make a criminal betray himself, – Cesar recounted all his enterprises; he put forward his Double Paste of Sultans and Carminative Balm, the Roguin affair, and his lawsuit about the mortgage on which he had received no money. As he watched the smiling, attentive face of Keller and the motions of his head, Birotteau said to himself, “He is listening; I interest him; I shall get my credit!” Adolphe Keller was laughing at Cesar, just as Cesar had laughed at Molineux. Carried away by the lust of speech peculiar to those who are made drunk by misfortune, Cesar revealed his inner man; he gave his measure when he ended by offering the security of Cephalic Oil and the firm of Popinot, – his last stake. The worthy man, led on by false hopes, allowed Adolphe Keller to sound and fathom him, and he stood revealed to the banker’s eyes as a royalist jackass on the point of failure. Delighted to foresee the bankruptcy of a deputy-mayor of the arrondissement, an official just decorated, and a man in power, Keller now curtly told Birotteau that he could neither give him a credit nor say anything in his favor to his brother Francois. If Francois gave way to idiotic generosity, and helped people of another way of thinking from his own, men who were his political enemies, he, Adolphe, would oppose with might and main any attempt to make a dupe of him, and would prevent him from holding out a hand to the adversary of Napoleon, wounded at Saint-Roch. Birotteau, exasperated, tried to say something about the cupidity of the great banking-houses, their harshness, their false philanthropy; but he was seized with so violent a pain that he could scarcely stammer a few words about the Bank of France, from which the Kellers were allowed to borrow.