My Three Years in America

From the moral point of view, too, no exception can be taken to the German propaganda. The United States was neutral and wished to remain so. The German propaganda was working for the same end. I have never heard of a single case of bribery by our representatives. If money was spent on our side, it was purely for the purpose of spreading articles and pamphlets pleading United States neutrality. Applications were frequently made to us by writers and editors who from inner conviction were ready to write and circulate articles of this kind, but were not financially in a position to do so. The leaders of German propaganda would surely have been neglectful of their duty if in such cases they had not provided the necessary funds. All Governments in the world have always proceeded in a similar way, and in particular that of the United States since their entry into the war, as is shown by the case of the Freie Zeitung of Bern – therefore equally in a neutral country. These facts must throw a strange light on the inquiry of the American Senate into German propaganda, delayed as it was until last winter and carried through with such elaborate machinery. It is obvious that beneath it all there lay – what irony! – a purely propagandist purpose, namely, that of humiliating Germany in the person of her late official representative accredited to the United States, and to make her appear contemptible in the eyes of the uncritical public!

Whereas in the first months of the war no one in America had thought of connecting "German Propaganda" with anything shocking, our opponents afterwards succeeded in disseminating the idea that a few offences against the law committed by Imperial and American Germans represented an important, even the most important, part of the German propaganda work. So it was brought about that even in the time before America's entry into the war, everyone who openly stood up for Germany's cause was stamped by the expression "German Propagandist" as a person of doubtful integrity. The gradual official perpetuation of this admittedly misleading identification of our absolutely unexceptionable propaganda with a few regrettable offences against the American penal code – this and no other was the object of that inquiry by the Senate. The prejudicial headlines under which the published articles were printed, such as "Brewery and Brandy Interests" and "German-Bolshevist Propaganda," themselves sufficed to indicate that our propaganda was to be crucified between two "malefactors"; for to the average American citizen there is nothing more horrifying than the distillery on the one hand and Bolshevism on the other. In this connection I must not omit to mention that the great majority of the documents laid before the Commission had been secured by means of bribery or theft. It is also worth while to remind the reader of the significant words of Senator Reed, a member of the Commission, who said at one point in the examination: "I am interested in trying to distil some truth from a mass of statements which are so manifestly unfair and distorted that it is hard to characterize them in parliamentary language."

As for the fantastic figures with which the Americans have undertaken to estimate the cost of our propaganda, they rest – in so far as they are not simply the fruit of a malicious imagination – on the, to say the least of it, superficial hypothesis that all the money paid out by the different German offices from the outbreak of war until the breaking off of diplomatic relations between Germany and America, the amount of which has been arrived at on the strength of a minute scrutiny of the books of all the banks with which these offices have done business, were used for purposes of propaganda. As a matter of fact, of course, far the greater part of this outlay went to finance the very extensive purchases of Privy Councillor Albert as well as certain business transactions concluded by Captain von Papen, which will be discussed later. In comparison with this the sum we devoted to propaganda work was quite small. The Press Bureau was frequently very appreciably hampered by the fact that even for quite minor expenditure outside the fixed budget, previous sanction had to be obtained from Berlin. Consequently much useful work would have had to remain undone if, particularly in the first months of the war, self-sacrificing German-Americans to whom it was only of the slightest interest that the German point of view should be accurately and emphatically explained, had not placed small sums at the disposal of the leaders of our propaganda. In the two and a half years between the outbreak of war and the rupture between Germany and America the sums paid out from official funds for propaganda work in the Union – including minor contributions for other countries, as, for example, the pictures distributed from New York over South America and Eastern Asia – do not, all told, exceed a million dollars. That is surely only a small fraction of what England and France have expended during the war in order, in spite of very thorough preparation in peace time, to win over American public opinion to their cause. It is actually only a sixth of what, according to the Chicago Tribune on the 1st November, 1919, the official American Press Bureau of Mr. George Creel has spent in order to "cement enthusiasm for the war" during the eighteen months between America's entry into the war and the conclusion of the Armistice. The thirty-five to fifty million dollars which, according to the statements of our enemies, were swallowed up by German propaganda in the United States belong, therefore, to the realms of fable.

In this connection I must mention yet another, far more malicious legend, namely, the slander widely spread in America last year, that the funds collected in America for the German Red Cross were used to finance German propaganda. It is a fact that every dollar that went to the German Red Cross Delegation in New York was remitted to the home organization for which it was intended. Of course these funds were in the first place paid into the various New York banking accounts from which Dr. Dernburg drew the funds for the Press Bureau. But, as Captain Hecker has most definitely stated, their equivalent was remitted to Germany through the bank, regardless of the changes in the exchange.

Dr. Dernburg, in organizing the Press Bureau, availed himself of the assistance he found in New York. The suggestion, widely current in America and repeated by a member of the American Secret Service before the Senatorial inquiry, that this Press Bureau had formed, as it were, a part of the German mobilization, and that, therefore, the most skilled propaganda experts from Europe and the Far East had been gathered together in New York in order that, after a preliminary run there, they might be let loose on the American world, is a ridiculous invention. Just as Dr. Dernburg himself became a propagandist without any premeditation, so it was also the case with his colleagues. At first his only assistants were the New York Press Agent of the Hamburg-Amerika line, Herr M. B. Claussen, and after the entry of Japan into the war a Government official from that country who was unable to continue his journey to Germany, because the passport across the Atlantic granted him through the instrumentality of the State Department was rejected by the British authorities. This official, Dr. Alexander Fuehr, the interpreter of the Consulate-General in Yokohama, who had great experience in Press matters and possessed an intimate knowledge of American affairs, assisted by quite a small staff of assistants engaged in New York, issued the daily bulletins of the "German Information Service," which appeared for a year and consisted of translations of the substance of the German newspapers, comments on daily events and occasional interviews with people who had returned from Europe. It was Herr Claussens's duty to circulate the bulletins, the arrival of which was in no way kept secret, among the American Press, and to see to it that they should be reproduced as fully as possible, which was done, especially in the provincial Press.

Later, when the propaganda movement had developed to the extent of publishing and circulating leaflets, brochures and longer pamphlets, Dr. Dernburg decided to employ in the Press Bureau a well-known American publicist in the person of Mr. William Bayard Hale, who had already done good work, by speaking and writing, towards an unbiassed appreciation of the German point of view, and he was assisted by two younger New York journalists. Later, when the bureau took up war-picture and war-film propaganda, these were joined by two more young German Government officials, Dr. Mechlenburg and Herr Plage, who also were held up in America on their way from Japan. More than a dozen persons, including messengers, have never been employed by the Press Bureau at a time. Of the thirty-one trained propagandists imported from Germany who, according to Captain Lester's evidence before the Senatorial Commission, were supposed to have worked in the Press Bureau, in so far as their names were given in the protocols of the inquiry, we are assured by Herr Fuehr that not one was employed there!

In addition to his direction of the Press Bureau Dr. Dernburg, who continued with inexhaustible energy to write articles for the periodicals and instructive letters for the daily Press, was responsible for keeping in touch with the directors of the American Press. He also availed himself of invitations to speak in American and German circles, and sometimes in other places than New York. As far as I know he never founded any societies for propaganda purposes. On the other hand, when such societies which had arisen, without his influence turned to him, he of course supported them by word and deed.

For all questions of propaganda Dr. Dernburg had the assistance of a small committee nominated by himself and consisting, in addition to Herren Albert, Meyer Gerhardt and Fuehr, of a few American journalists and business men. It was his custom to confer with this committee once or twice a month, when the general situation, the prevailing fluctuations of public opinion and the probable influence of the propaganda material about to be published, were discussed in detail.

With this entirely improvised and, as will be seen, very modest machinery, Dr. Dernburg began his campaign. The enemy statement that the German propaganda in the United States had been actually organized many years before the war, so that in 1914 we might have ready at our disposal an organization with branches in every part of the country, is unfortunately devoid of any foundation. It is a regrettable fact that, in spite of my repeated warnings to the authorities, nothing was ever done on the German side before the war. It is well known that at that time the power of public opinion in democratic countries was very little understood in Germany. It was thought at home – which is typical of the objective, matter-of-fact German national character – that it was much more important that the right should be done than that it should be recognized as right by the public. Added to this was the under-estimation of the influence of the United States on the development of world politics.

Before the war no one in Germany had thought it possible that the Union would have to be reckoned with as a factor, much less a decisive factor, in a European war. This was a mistake, the effect of which unfortunately was felt until well into 1917 – the result was that there was never enough money available to keep in touch and co-operate with the American Press. As a matter of fact I had, in the course of my activities in Washington, personally entered into certain social relations with the proprietors of a few great American newspapers. But from Berlin no advances were made. Even with the German-American papers there was no organized connection, and they themselves did not work together in any way. It is true that for years there had been a business connection between the greatest American news-agency, the Associated Press, and the Wolff Telegraphic Bureau; as, however, the agency was not served direct with Berlin Wolff-telegrams, but by its own representatives there, this did not amount to much. England, on the other hand – quite apart from the close relationship resulting from a common language – had for years maintained and systematically cultivated the closest contact with the American Press. It followed, then, that on the outbreak of war the English influence on the American daily Press was enormous. It did not rest as exclusively as has been assumed in Germany on direct proprietary rights. I do not think that, with the exception of a single newspaper in one of the smaller cities any great American paper was directly bought by England. Here and there considerable blocks of American newspaper shares may have been in English hands and influenced the tendency of certain papers. If, however, it is true – as was credibly stated in Irish-American quarters during the first year of the war – that Lord Northcliffe boasted a year or two before the war of "controlling" seventeen American papers, it is difficult to believe that this influence of the English press-magnates was based on hard cash. Rather is it the case that certain newspapers received their otherwise very costly private news-service from England on very advantageous terms. To others, English writers of leading articles are said to have been attached, without cost to the newspaper – a scheme of which I have often heard in America, but which is difficult to prove, as all American newspapers maintain the strictest secrecy as to the origin of their leading articles. It is, however, common knowledge that with regard to European affairs the American news service was swayed by this entirely English organization. Until the outbreak of the war the American news agencies drew exclusively from English sources. Moreover, those newspapers which in the United States play a very important part, inasmuch as they are the fount of most of the new ideas by which the tone of the Press in influenced, were in a very considerable degree served from England. On the other hand, the wide field of cinematographic production was strongly influenced by the French film. In this way our enemies in the United States had, at the outbreak of war, a boundless and excellently prepared field for the propagation of their news, and the representation of their point of view, but more particularly for their attack on the German cause. In spite of this, however, they immediately inundated the Union with propagandist literature, particularly through the agents of the English shipping lines, who were scattered all over the country, and the well-known author and politician, Sir Gilbert Parker, sent from London tons of this matter to well-known American business men, professors and politicians.

On our side, it is true, and I should like to emphasize this to their credit, that on the outbreak of war the German-American newspapers took up our cause unhesitatingly and as one man. Further, they have, until America's entry into the war, honestly striven to win full justice for the American point of view, and to combat the unneutral leanings of the majority of the Americans and the slanderous attacks of our enemies. As, however, they are not accessible to the general public, who do not know German, and in particular scarcely ever come into the hands of the authoritative American political circles, their support remained more or less academic. Very valuable services were rendered to the German cause by the already-mentioned weekly paper Fatherland, which was printed in English; in view, however, of its reputation as a partisan journal, it naturally could not exert so deep an influence as the local daily papers, which carried on the English propaganda without allowing it to become too conspicuous. For telegraphic communication from Germany to America we had to rely solely on the two German wireless stations at Sayville and Tuckerton, erected shortly before the outbreak of war, and we soon succeeded, subject to American censorship, in getting a regular Press-service, which was spread, not only over the whole of the United States, but was also passed on to South America and East Asia. But in the first place, in spite of repeated extension and strengthening, these two stations were quite inadequate; in the second place, the Press-service never succeeded in adapting itself thoroughly to American requirements. The same may be said of most of the German propaganda literature which reached America in fairly large quantities since the third month of the war, partly in German and partly in not always irreproachable English. This, like the Press telegrams, showed a complete lack of understanding of American national psychology. The American character, I should like to repeat here, is by no means so dry and calculating as the German picture of an American business man usually represents. The outstanding characteristic of the average American is rather a great, even though superficial, sentimentality. There is no news for which a way cannot be guaranteed through the whole country, if clothed in a sentimental form. Our enemies have exploited this circumstance with the greatest refinement in the case of the German invasion of "poor little Belgium," the shooting of the "heroic nurse," Edith Cavell, and other incidents. Those who had charge of the Berlin propaganda, on the other hand, made very little of such occurrences on the enemy side, e.g., the violation of Greece, the bombing of the Corpus Christi procession in Karlsruhe, etc. One thing that would have exerted a tremendous influence in America, if its publicity had been handled with only average skill, was the sufferings of our children, women and old people as a result of the British hunger blockade – that they have made no attempt to bring to the notice of the world.

On the other hand they put themselves to the greatest possible trouble to lay "The Truth About the War" before American public opinion. This, however, fell on unfavorable ground, for the American does not care to be instructed. He had no interest in learning the "truth" which the German Press communications and explanatory pamphlets were so anxious to impress upon him. The American likes to form his own opinions and so only requires facts. The possibility of exerting influence therefore lies rather in the choice of the facts and the way in which they are presented, than in logical and convincing argument. It is all the easier to influence him by the well-timed transmission of skilfully disposed facts, since his usually very limited general knowledge and his complete ignorance of European affairs deprive him of the simplest premises for a critical judgment of the facts presented to him from the enemy side. It is quite incredible what the American public will swallow in the way of lies if they are only repeated often enough and properly served up. It all turns on which side gets the news in first; for the first impression sticks. Corrections are generally vain, especially as they appear as a rule in small print and in inconspicuous places. When, for example, the American Press got the first news of the "destruction" of Rheims cathedral from London and in the English version, no German correction, however well-founded, would succeed in removing the first impression.

Particularly ineffective in their influence on American public opinion – as may be said here in anticipation – have been the majority of our official Notes. In view of the subsequent ever-increasing interruption of the news service from Germany, they were the last and only means by which the German standpoint could be brought before the American people. Their effectiveness depended entirely on the impression that they made on American public opinion and not on the Washington Government; yet they were nearly always drawn up in Berlin in the form of juristic précis, propagandist but quite futile.

All these factors must be taken into consideration in attempting to estimate the success of our propaganda in the United States. They show that on the one hand the prevailing conditions of American public opinion were extraordinarily unfavorable to our propaganda, and that the support it received from home, with a few exceptions, was misguided.

Dr. Dernburg, then, had not a chance during the eight months of his activity in America of transforming her into a pro-German country, and it is certain that no one else could have done it in his place. But he succeeded to a great extent, and within a comparatively short time, in more or less crippling the enemy propaganda, and at least in gradually rendering ineffective the grossest misrepresentations of our enemies. By his own writings and other methods of spreading the truth, and particularly by the numerous brochures and books, which at his suggestion were written by American supporters of the German cause and distributed in thousands directly or indirectly by the Press Bureau with the help of a skilfully compiled address-book, he succeeded in exerting very considerable influence. By keeping in touch with American journalists and other influential persons he did much good work, particularly in the first months of the war. His connection with Irish leaders laid the foundation for a co-operation which in the following year was of great importance to our position in the United States, and which, with a somewhat more intelligent backing by our Government departments at home, might have been more fruitful still.

One branch of our propaganda which was also initiated under Dr. Dernburg, but was chiefly developed after his departure, was the moving-picture propaganda, for which a very efficient company was floated by Privy Councillor Albert. At first it was intended to be an agency for the circulation of films from Germany. As, however, suitable material for the American market could not be obtained there, the "American Correspondent Film Co." decided to send its own agents to Germany and Austria with a view to making suitable films for their purpose. In this way several important film-dramas were produced which have had great success in hundreds of American cinemas. In spite of this the company had finally to be liquidated, chiefly owing to lack of support from the military authorities at home.

With the sinking of the Lusitania our propaganda of enlightenment in the United States substantially came to an end. Henceforward the principal aim of its activity, which, after Dr. Dernburg's departure, came under the direction of Privy Councillor Albert, was to keep the United States out of the war. Side by side with this, an attempt was made to influence public feeling against the export of arms and ammunition and against the Anglo-French loan, and to demonstrate the increasingly prejudiced effect wrought by England on American economic interests. In November, 1915, I urged, as I cabled at the time to Chancellor Bethmann-Hollweg, the complete suppression of propaganda. The Press Bureau in New York continued under the direction of Dr. Fuehr, until the breaking off of relations between America and Germany. It concerned itself, however, apart from certain regular literary contributions to certain journals, less with propaganda work than with keeping an eye on the American Press and the development of the news service to and from Germany as well as to South America and Eastern Asia.

CHAPTER III

POLITICAL EVENTS PRECEDING THE "LUSITANIA" INCIDENT

As I mentioned in the first chapter, it was to be expected that public opinion in America would range itself overwhelmingly on the side of the Entente. As a result of the violation of Belgian neutrality, this happened far in excess of expectation. The violence of the statements of the anti-German party called forth strong replies from those who desired a strict neutrality on the part of the United States. The adherents of the latter party were always stigmatized as pro-Germans, although even the German-Americans never called for anything more than an unconditional neutrality. This also was the aim for which the German policy was working through its representatives in America. We never hoped for anything further.

The waves of excitement ran so high that even the private relations of the adherents of both parties contending suffered. President Wilson, therefore, on the 18th August, 1914, issued a proclamation to the American people which is of special interest because it lays down in a definite form the policy to which he logically and unwaveringly adhered until the rupture.