&quot;Was machen die da eigentlich? Und wie funktioniert es?" Als Vater und Manager eines erfolgreichen YouTubers schildert der Autor @dieserdad auf unterhaltsame Weise, was #diesejungenleute in der digitalen Welt treiben, welche Bedürfnisse dahinterstehen, und welche Folgen das für Erziehung, Gesellschaft und Freizeitgestaltung hat.
 
@dieserdad ist der Vater von Oskar (@dieseroskar), einem der bekanntesten und erfolgreichsten YouTuber der jungen Generation. Als dessen Erziehungsberechtigter, Manager und zunehmend auch selbst Creator hat er «Neuland» – so nennt er mit Bezug auf den berühmt gewordenen Ausspruch von Angela Merkel die Welt der Digital Natives auf YouTube, Instagram &amp; Co.&#160;– intensiv bereist: Er hat sich ausführlich mit den einzelnen Social-Media-Angeboten beschäftigt und ist dort unter dem Pseudonym @dieserdad inzwischen ebenfalls sehr aktiv. Dabei wurde er als einer der wenigen Vertreter seiner Generation selbst zum Insider. 
 
Seine Erfahrungen und Einblicke teilt er in diesem Buch. Es richtet sich besonders an Eltern, Lehrer und andere Digital Immigrants. Die Social-Media-Aktivitäten Jugendlicher werden von Angehörigen der Generation Ü35 oftmals mit Unkenntnis und Unbehagen betrachtet. Viele Digital Natives verbringen gefühlt den halben Tag am Smartphone mit YouTube, WhatsApp und Instagram. Aber was genau sie da tun und warum, bleibt für viele ältere Erwachsene ein großes Fragezeichen. Spätestens seit sich die junge Generation mit Artikel 13-Demonstrationen oder dem #niewiedercdu-Video von Rezo selbstbewusst Gehör verschafft hat, ist der Autor der Überzeugung, dass weder der erhobene Zeigefinger noch ein Achselzucken die richtige Reaktion ist. Es ist ein tiefergehendes Verständnis vonnöten. Sein persönlicher «Reisebericht» aus Neuland soll hierfür einen Beitrag leisten. 
 
@dieserdad beschreibt darin die gängigen Apps – neben Instagram und YouTube auch WhatsApp, Facebook, Twitter, Instagram, TikTok, Twitch und Snapchat – und erläutert ihre wirtschaftlichen und psychologischen Funktionsprinzipien. Ausführlich geht er auf die Chancen wie auch auf Risiken und Nebenwirkungen ein und legt dar, welche Bedürfnisse speziell der jungen Generation die verschiedenen Social-Media-Kanäle erfüllen. Den Verdienstmöglichkeiten von Affiliate-Link bis YouTube-Money widmet er ein eigenes Kapitel, setzt sich zugleich kritisch mit den Schattenseiten der Aufmerksamkeitskultur in Neuland auseinander, die er und sein Sohn selbst erlebt haben, und hinterfragt die gesellschaftlichen Auswirkungen.
 
Interviews mit bekannten YouTubern und Experten ergänzen die Erfahrungen des Autors um weitere Einblicke aus erster Hand: Charles Bahr, Oskar, LeooBalys, Christian Solmecke, Christian Behrens, Felix von der Laden (Dner), Tiemo Wölken und Axel Voss kommen darin zu Wort. Für einen Teil dieser Interviews ist zusätzlich eine erweiterte Version als Video verfügbar. Diese sind per QR-Codes direkt über das Buch erreichbar, das auch und nicht zuletzt durch Umfragen, 
 
Kommentare und den Austausch mit der Community von @dieserdad auf Twitter, Instagram und YouTube entstanden ist. Ein «Sprachführer» mit Erläuterungen der wichtigsten Begriffe sowie «Reisetipps» zu ausgewählten YouTube-Kanälen runden den Reiseführer durch Neuland ab.

учебная литература

Willkommen in Neuland

любовные романы

фэнтези

учебная и научная литература

современная русская литература

современные любовные романы

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детективы

об истории серьезно

приключения

книги о приключениях

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cтихи, поэзия

книги по психологии

стихи и поэзия

гуманитарные и общественные науки

русская классика

мистика

боевики, остросюжетная литература

публицистическая литература

The profit principle is the only secret to good business you'll ever need to know. Success in business has little to do with investment capital, a business plan or office space. Success comes from applying the four-part profit principle. Discover how you can turn what you know into what you do, and launch a successful, sustainable venture without spending (or borrowing) a cent. It’s a process that's simpler than you think and already within reach. Most books on starting a business don't extend further than the practicalities: plans, finance, accounting, equipment and so on. There are so many books on this topic, and their advice is often similar and predictable; rarely do they offer a new perspective or directions for a smarter approach. The motivational books that also serve this market may read well, but they often lack the substance on which to base sound business decisions and actions. If you want to run your own business and don't already, stop and ask yourself why not? The Profit Principle is a modern classic that will revolutionise your thinking on what it takes to succeed and inspire you to get started.

зарубежная деловая литература

The Profit Principle. Turn What You Know Into What You Do - Without Borrowing a Cent!

Take control of where your nonprofit is headed with our Nonprofit Leadership Tools for Uncertain Times e-book set The past couple of years have been tough for most nonprofits. With a global recession in full swing, nonprofits have begun searching for new ways to make budgets stretch further, do more with less, and maximize their return on investment. We don't know how long the economy will remain in a recession, but it certainly provides challenges for the immediate future. This e-book bundle provides you with the step-by-step guidance, practical tools, and solid strategies you need to get your nonprofit back on the road to success. Helping you develop a better understanding of what your organization needs to do to survive a depressed-or any-economy, this bundle offers expert advice from renowned nonprofit leaders. Nonprofit Finance for Hard Times: Leadership Strategies When Economies Falter / Susan U. Raymond-Learn how to survive the current economic conditions and prepare for future economic cycles Jump-Starting the Stalled Fundraising Campaign / Julia I. Walker-Get timely advice to help your nonprofit develop a strategic approach to fundraising in the weak economy Mission Impact: Breakthrough Strategies for Nonprofits / Robert M. Sheehan-Discover the very best current thinking on performance and strategy available, drawing from both the corporate and nonprofit worlds There's no need to white-knuckle it through the rough economy. Wiley's Nonprofit Leadership Tools for Uncertain Times e-book set partners with you so that your nonprofit can emerge stronger—and enjoy the ride!

общественные организации

Nonprofit Leadership Tools for Uncertain Times e-book Set. The Essential Collection

A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task. Business leaders who want to transform their business culture into one of customer service excellence need reliable, proven guidance. Unleashing Excellence gives you practical tools and step-by-step guidance tailored to your company's individual customer service needs. It shows you how to navigate your teams through every step of the implementation process to achieve true customer service excellence. The book covers the training and education of your group, how to measure the quality of your service, how to build a culture of personal accountability, and how to recognize excellence and reward it. Fully revised to include updated information on the latest tools and best practices, as well as the stories and lessons learned from those organizations that have used the process described in the book. Offers proven best practices for designing and implementing an excellent customer service culture Simple format divides content into nine «leadership actions» that guide you through a step-by-step process Shows you how to build a common customer service vision for your entire organization Customer service is vital to the survival of your business. If you want to move your organization's customer service practices from good to great, Unleashing Excellence is the key.

маркетинг, PR, реклама

работа с клиентами

клиентский сервис

Unleashing Excellence. The Complete Guide to Ultimate Customer Service

The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplace Alibaba.com is the world's leading global business-to-business online marketplace. People around the world use it every day to import and export products for big profits. But newcomers are often overwhelmed by the sheer number of products and the quantity of information available. The Official Alibaba.com Success Guide shows you how to ramp up your business or build an entirely new business, using the Alibaba.com brand and web site as your supplier. This practical guide provides simple answers for complex questions, from navigating the site, to finding products at the right price, to branding, and much more. Plus, the book includes best practices for importing, locating and vetting suppliers, and protecting yourself against online fraud. • An answer-packed guide for all your questions about doing business through Alibaba.com • Officially licensed and supported by Alibaba.com, this is the only guide you need • Includes inspirational profiles of people who have used Alibaba.com successfully to launch new businesses or revive old ones • The first and only step-by-step guide to using Alibaba.com effectively Alibaba.com gives you the opportunity to make real money online. Here, you'll find a wealth of inside information that will help you use Alibaba.com safely and profitably.

экономика

управление бизнесом

внешнеэкономическая деятельность

The Official Alibaba.com Success Guide. Insider Tips and Strategies for Sourcing Products from the World's Largest B2B Marketplace

Proven methods for building an online income stream You don't have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business. The Six-Figure Second Income explains how to start or grow a business even when you think you have plenty of strikes against you. In the course of building an eight-figure real estate information marketing business, David Lindahl and Jonathan Rozek tested dozens of tools and techniques. This book is centered around principles they derived from all the tests they ran, tools they used, and money they spent. If you're tired of the gimmicks and skepticism that anyone can really succeed online, this book will give you the no-hype, no-nonsense advice you need.

малый и средний бизнес

стартапы и создание бизнеса

The Six-Figure Second Income. How To Start and Grow A Successful Online Business Without Quitting Your Day Job

Practical, tested, implementable real-world advice for transforming any business and is written by people that have “been there and done that”. Changing an organization is tough. Transformation is hard work that should not be attempted by the faint of heart or the weak of mind. But transformation is not rocket science either. By taking a realistic, simple and direct view of what is required to transform an enterprise, the authors reduce the noise and nonsense that surrounds much of the discussion of transformation and provide straight forward lessons, examples and thought provoking questions to guide the reader to a more powerful position as an agent of change. Based on the authors' decades of experience dealing with major business transformation, this book provides valuable guidance for any company engaged in large scale change brought on by shifts in the competitive landscape, mergers, acquisitions, or a major restructuring of their business model. Many organizations undergo transformation with lots of enthusiasm, but are frustrated with the results. This book contains a set of lessons gained in the process of working in and with organizations in the process of transformation. The book starts out by framing transformation and explains the overall system the enterprise that is involved in transformation. By doing so, clarity is brought to the question of why change is so difficult and problematic. What you can expect to get by reading this book is: A way of looking at transformation that is comprehensive and yet manageable without all the buzzword bingo terminology 11 critical lessons taken from the author’s broad experience on a broad range of topics that you can leverage in your situation To get some thought provoking insight from 10 key questions for each lesson that you can use to apply the lessons to your organization A comprehensive framework for leading transformation that will challenge your thinking and provide a path forward to taking immediate action With rare insight and candor, the authors provide thoughtful advice backed by examples from their comprehensive experience. If you don’t like transformation, you are going to hate irrelevance. This book is your best bet for getting the insight you need to transform your organization before it becomes irrelevant.

Executing Your Business Transformation. How to Engage Sweeping Change Without Killing Yourself Or Your Business

New York Times Bestseller How women can make it to the top by adopting the new rules of leadership Women hold just 11 percent of the most senior-level leadership positions in U.S. Corporations—a number that hasn't changed in over 30 years. How can women break through? Break Your Own Rules distills the six faulty assumptions (or «rules») most women follow that get in the way—then delivers the correlating new rules that promise to clear that path. For example, the old rule of «Focus on Others» must be replaced by «Take Center Stage,» «Hard Work Will Get You There» must yield to «Be Politically Savvy.» «Play It Safe» must give way to «Play to Win.» «Ask Permission» must be replaced by «Proceed Until Apprehended.» Features the results of over 1,700 interviews with executives in Fortune 1000 companies, as well as the authors' new research and ongoing work with over 5,000 professional women Showcases previously-untold stories from high profile women including Ann Moore (CEO, Time Inc.), Susan Ivey (CEO, Reynolds American), Cathy Bessant (Global Executive for Technology and Operations for Bank of America), Lynn Ford (CEO, ING Solutions), and more Reveals what it really takes for any woman to succeed at the highest levels Foreword by Sharon Allen, Chairman of Deloitte This hands-on guide is for women who are ready to transform their assumptions and join the senior ranks of American business.

Break Your Own Rules. How to Change the Patterns of Thinking that Block Women's Paths to Power

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