73 стратагемы, в которых сконцентрирован опыт применения ТРИЗ в выборных кампаниях – от разработки стратегий до решения тактических задач. Книга пригодится в политических и любых других выборных кампаниях, а также для создания сценариев кампаний Public Relations. 
Для создания стратагем автор разработал следующие принципы: 
Принцип 1. Мы создаем ситуации, в которых любое действие конкурента во благо себе приносит дивиденды нам. 
Принцип 2. Мы создаем ситуации, в которых действие конкурента во вред нам приносит нам же пользу. 
Принцип 3. Даже самый незначительный ресурс кампании может привести к нашей победе. 
Принцип 4. Всегда существует возможность решить задачу выборной кампании наилучшим образом, то есть получить максимальный эффект с минимальными затратами.



книги по психологии

маркетинг, PR, реклама

социальная психология

привлечение клиентов

политология

выборы

политическая борьба

рекламные технологии

борьба за власть

политтехнологии

Приемы стратегии и тактики предвыборной борьбы

Траблшутинг: Как решать нерешаемые задачи, посмотрев на проблему с другой стороны

Окружающий мир. 3 класс. Часть 1

Окружающий мир. 3 класс. Часть 2

Окружающий мир. 4 класс. Часть 2

Окружающий мир. 4 класс. Часть 1

любовные романы

фэнтези

учебная и научная литература

современная русская литература

современные любовные романы

современная зарубежная литература

детективы

об истории серьезно

приключения

книги о приключениях

ужасы / мистика

учебники и пособия для вузов

cтихи, поэзия

стихи и поэзия

гуманитарные и общественные науки

русская классика

мистика

боевики, остросюжетная литература

публицистическая литература

A timely guide to understanding and implementing credit derivatives Credit derivatives are here to stay and will continue to play a role in finance in the future. But what will that role be? What issues and challenges should be addressed? And what lessons can be learned from the credit mess? Credit Risk Frontiers offers answers to these and other questions by presenting the latest research in this field and addressing important issues exposed by the financial crisis. It covers this subject from a real world perspective, tackling issues such as liquidity, poor data, and credit spreads, as well as the latest innovations in portfolio products and hedging and risk management techniques. Provides a coherent presentation of recent advances in the theory and practice of credit derivatives Takes into account the new products and risk requirements of a post financial crisis world Contains information regarding various aspects of the credit derivative market as well as cutting edge research regarding those aspects If you want to gain a better understanding of how credit derivatives can help your trading or investing endeavors, then Credit Risk Frontiers is a book you need to read.

зарубежная деловая литература

Credit Risk Frontiers. Subprime Crisis, Pricing and Hedging, CVA, MBS, Ratings, and Liquidity

The enduring legacy of a legendary investor Called the «greatest stock picker of the century» by Money magazine, legendary fund manager Sir John Templeton is remembered as one of the world's foremost investors, known for his pioneering insights and phenomenal investment performance over a professional career which spanned more than half a century. Templeton’s Way with Money provides a unique, professional 21st century appraisal of what made this formidable investor the success he was—and why his methods remain as valid today as they were during his long and successful lifetime. Written by two investment experts, one of whom worked closely with Sir John for ten years, and drawing on previously unpublished documents, the book explains in detail how John Templeton's simple but effective investment philosophy of riding out the ups and downs of the market cycle continues to be as relevant as ever for professional and private investors alike. Key features include: A fresh and detailed reappraisal, drawing on a number of previously unpublished documents, of the philosophy which Templeton applied to the two phase of his investment career—first as an investment counsel, and latterly as the most successful global fund manager of his generation A detailed and original study of the performance of the Templeton Growth Fund, demonstrating in detail how Templeton achieved the Holy Grail of investment—above average returns with below average risk First hand accounts from former colleagues of their experience in working with Templeton—including those of author Alasdair Nairn's ten-year career working with and for the investment management organization that was Templeton's life work Proprietary and original research which explains why Templeton's seemingly simple investment philosophy is sure to produce exceptional returns if implemented effectively Current market conditions make Templeton's contrarian investment method of profiting from pessimism particularly relevant today, and this book a must-read for anyone working with investments.

Templeton's Way with Money. Strategies and Philosophy of a Legendary Investor

An educational innovator who worked at Sesame Workshop and The George Lucas Educational Foundation offers a new vision for learning As a result of constant innovation, learning is no longer limited by traditional confines and we're moving beyond students tied to their chairs, desks, and textbooks-and teachers locked away in classrooms. In Education Nation author Milton Chen draws from extensive experience in media-from his work on Sesame Street in its nascent years to his role as executive director of the George Lucas Educational Foundation-to support a vision for a new world of learning. This book, in six chapters, explores the «edges» in education—the places where K-12 learning has already seen revolutionary changes through innovative reform and the use of technology. Examines ways in which learning can be revolutionized through innovative reform and the use of technology Explores the ever-expanding world of technology for breakthroughs in teaching and learning Includes many wonderful resources to support innovation in schools across the nation This important book offers a clear vision for tomorrow's classrooms that will enhance learning opportunities for all children.

зарубежная образовательная литература

прочая образовательная литература

знания и навыки

Education Nation. Six Leading Edges of Innovation in our Schools

A feasible asset allocation framework for the post 2008 financial world Asset allocation has long been a cornerstone of prudent investment management; however, traditional allocation plans failed investors miserably in 2008. Asset allocation still remains an essential part of the investment arena, and through a new approach, you'll discover how to make it work. In The New Science of Asset Allocation, authors Thomas Schneeweis, Garry Crowder, and Hossein Kazemi first explore the myths that plague this field then quickly move on to examine how the practice of asset allocation has failed in recent years. They then propose new allocation models that employ liquidity, transparency, and real risk controls across multiple asset classes. Outlines a new approach to asset allocation in a post-2008 world, where risk seems hidden The «great manager» problem is examined with solutions on how to capture manager alpha while limiting downside risk A complete case study is presented that allocates for beta and alpha Written by an experienced team of industry leaders and academic experts, The New Science of Asset Allocation explains how you can effectively apply this approach to a financial world that continues to change.

The New Science of Asset Allocation. Risk Management in a Multi-Asset World

Praise for Don't Count On It! «This collection of Jack Bogle's writings couldn't be more timely. The clarity of his thinking—and his insistence on the relevance of ethical standards—are totally relevant as we strive to rebuild a broken financial system. For too many years, his strong voice has been lost amid the cacophony of competing self-interests, misdirected complexity, and unbounded greed. Read, learn, and support Jack's mission to reform the industry that has been his life's work.» —PAUL VOLCKER, Chairman of the President's Economic Recovery Advisory Board and former Chairman of the Federal Reserve (1979–1987) «Jack Bogle has given investors throughout the world more wisdom and plain financial 'horse sense' than any person in the history of markets. This compendium of his best writings, particularly his post-crisis guidance, is absolutely essential reading for investors and those who care about the future of our society.» —ARTHUR LEVITT, former Chairman, U.S. Securities and Exchange Commission «Jack Bogle is one of the most lucid men in finance.» —NASSIM N.TALEB, PhD, author of The Black Swan «Jack Bogle is one of the financial wise men whose experience spans the post–World War II years. This book, encompassing his insights on financial behavior, pitfalls, and remedies, with a special focus on mutual funds, is an essential read. We can only benefit from his observations.» —HENRY KAUFMAN, President, Henry Kaufman & Company, Inc. «It was not an easy sell. The joke at first was that only finance professors invested in Vanguard's original index fund. But what a triumph it has been. And what a focused and passionate drive it took: it is a zero-sum game and only costs are certain. Thank you, Jack.» —JEREMY GRANTHAM, Cofounder and Chairman, GMO «On finance, Jack Bogle thinks unconventionally. So, this sound rebel turns out to be right most of the time. Meanwhile, many of us sometimes engage in self-deception. So, this book will set us straight. And in the last few pages, Jack writes, and I agree, that Peter Bernstein was a giant. So is Jack Bogle.» —JEAN-MARIE EVEILLARD, Senior Adviser, First Eagle Investment Management Insights into investing and leadership from the founder of The Vanguard Group Throughout his legendary career, John Bogle-founder of the Vanguard mutual fund group and creator of the first index mutual fund-has helped investors build wealth the right way, while, at the same time, leading a tireless campaign to restore common sense to the investment world. A collection of essays based on speeches delivered to professional groups and college students in recent years, in Don't Count on It is organized around eight themes Illusion versus reality in investing Indexing to market returns Failures of capitalism The flawed structure of the mutual fund industry The spirit of entrepreneurship What is enough in business, and in life Advice to America's future leaders The unforgettable characters who have shaped his career Widely acclaimed for his role as the conscience of the mutual fund industry and a relentless advocate for individual investors, in Don't Count on It, Bogle continues to inspire, while pushing the mutual fund industry to measure up to their promise.

корпоративные финансы

финансовый менеджмент

Don't Count on It!. Reflections on Investment Illusions, Capitalism, "Mutual" Funds, Indexing, Entrepreneurship, Idealism, and Heroes

A soup-to-nuts guide for messaging administrators Exchange Server is the world’s leading e-mail server software. Windows 7 and Server 2008 R2 have made changes that messaging administrators need to know and understand in their daily work with Exchange Server. This Sybex guide focuses on the skills, concepts, technologies, and potential pitfalls that admins in the trenches need to understand. It also provides the information they need to earn MCITP certification. Updates in Exchange Server, the world’s leading e-mail server software, require messaging administrators to update their knowledge in order to provide the best possible e-mail solutions Highly focused and comprehensive, this guide teaches you to design a highly available e-mail messaging server, install and configure Exchange Server 2010, work with recipients, groups and mailboxes, configure public folders, secure Exchange, and more CD includesvideo walkthroughs of more difficult tasks, practice exams, and electronic flashcards. Exchange Server 2010 Administration offers real-world knowledge that messaging admins need every day and helps prepare candidates for the MCITP certification exam. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

зарубежная компьютерная литература

ОС и сети

Exchange Server 2010 Administration. Real World Skills for MCITP Certification and Beyond (Exams 70-662 and 70-663)

Praise for The CME Group Risk Management Handbook «Wow! The CME Group Risk Management Handbook is a 'ten strike' and long overdue. A must-read and reference for the risk management industry!» —Jack Sandner, retired chairman of CME Group, member of the Executive Committee «This is a powerful book for its integration of futures and options markets with an understanding of the whole economy. It is an eye-opener to see how central these markets are to our economic lives.» —Robert J. Shiller, Okun Professor of Economics, Yale University; Chief Economist, MacroMarkets LLC «Risk management is essential to successful investing, and The CME Group Risk Management Handbook provides the essentials for understanding risk management. In the wake of the financial turmoil of the last few years, managing risk should be part of any investment program. Among the key elements of risk management are stock index, bond, currency, and commodity futures as well as a growing number of futures, options, swaps, and other financial instruments built on indices tracking housing prices, weather conditions, and the economy. The CME Group Risk Management Handbook offers a comprehensive guide for using all of these to better manage financial risks.» —David M. Blitzer, PhD, Managing Director and Chairman of the Index Committee, S&P Indices «Dare we ignore the advice of a financial institution, the largest of its kind in the world, that navigated the recent financial crisis without the aid of a single TARP dollar or access to the Fed's cheap loans? For CME Group, risk management has meant risk minimization as it enters its 151st year of life and its 85th year of central counterparty clearing without a single trading debt unpaid. It has been, and continues to be, a leader by example.» —Philip McBride Johnson, former CFTC chairman «For the first time, a comprehensive handbook outlining the futures market in today's world is available. The CME Group Risk Management Handbook covers futures basics for the novice trader, while the veterans will benefit from an in-depth look at options and hedging. This handbook is a necessity for any professional, investor, or other market participant seeking to manage risk in the perpetually changing futures market.» —H. Jack Bouroudjian, CEO, Index Futures Group

The CME Group Risk Management Handbook. Products and Applications

Полная версия

Приемы стратегии и тактики предвыборной борьбы

Другие книги автора