В условиях чистой конкуренции для повышения объёмов продаж фирмы активно используют различные рычаги, включая рекламу. Объёмы продаж товара определяются не только размерами затрат на проведение рекламных кампаний, но и зависят от поведения покупателей, которое можно представить в виде марковской цепи. В работе предлагается целый спектр математических моделей, позволяющих проводить как численные, так и аналитические расчёты объёма продаж в зависимости от частоты рекламы и долевого распределения рынка между продавцами. Марковская модель продаж позволяет фирмам определять экономически целесообразный объём финансовых вложений, направляемых на рекламные проекты, индукционная – объяснить внезапный спад интереса покупателей к товару, ажиотажный спрос на какой-либо товар, а также возникновение явления «торговой марки» – бренда.

учебная и научная литература

маркетинг, PR, реклама

экономика

естественные науки

гуманитарные и общественные науки

математика

прочая образовательная литература

книги по экономике

математические модели

финансовые вложения

торговая марка (бренд)

инструментальные методы экономики

знания и навыки

Математические модели зависимости финального объема продаж от эффективности рекламы

любовные романы

фэнтези

современная русская литература

современные любовные романы

современная зарубежная литература

детективы

об истории серьезно

приключения

книги о приключениях

ужасы / мистика

учебники и пособия для вузов

cтихи, поэзия

книги по психологии

стихи и поэзия

русская классика

мистика

боевики, остросюжетная литература

публицистическая литература

«Последний бой Птеродактиля» - это пародия на героический киберпанк, в котором главное действующее лицо, смелый и креативный Супервайзер, спасает человечество от неминуемой энергетической катастрофы. Попутно он уничтожает злобных пришельцев – чёрную Плесень из чёрной космической дыры, а также их предводителя Кощея, считавшегося до этого бессмертным. И ещё один подвиг совершает герой – он освобождает, заколдованную в Гадюку и томившуюся у злодея в темнице, красавицу и мажорку.

киберпанк

Последний бой Птеродактиля

How senior leaders can re-connect to the emerging leaders hidden in their organizations A sea change has taken place throughout the culture of leadership; today’s emerging leaders are «opting out» of the same positions their predecessors coveted in years past. But many senior managers trained in traditional leadership still hang onto outdated approaches of command and control despite how much they’ve heard about «empowerment» and inclusion. At the core of this book is the fictional suspense story of Brookreme Corporation, whose leaders are challenged to chart a course to a global future, navigating relational land mines along the way. With both story telling and hard research, Leadership Divided reconnects generations and instructs both senior and emerging leaders on how the relationships of the future will be the path to revolutionary performance. Ron A. Carucci (Seattle, WA) is a founding partner with Passages Consulting, LLC, where he works with CEOs and senior executives in pursuit of profound organizational change and executive leadership capability. He is Graduate Professor of Leadership at Mars Hill Graduate School in Seattle. He is also faculty member at Fordham University, serving as Associate Professor of Organizational Behavior, and has served as an adjunct at the Center for Creative Leadership. His clients have included Edward Jones Investments, Bristol-Myers Squibb, Amgen, McDonald’s, PepsiCo, Gates Corporation, Accenture, and many others.

зарубежная деловая литература

Leadership Divided. What Emerging Leaders Need and What You Might Be Missing

Praise for America's Corner Store «Who would have thought the story of a drugstore chain could encompass so much vital and fascinating American history? With superb storytelling skills, John Bacon gives us a vivid and insightful chronicle of matters both large and small, from the birth of the milkshake to the rise of America's consumer culture. America's Corner Store is a genuine treat.» -James Tobin the National Book Critics' Circle–Award winner, and author of To Conquer the Air: The Wright Brothers and the Great Race for Flight «Run the business with your head. Lead the family with your heart. Walgreens' history is filled with good values, strong principles, and immense courage. A family business classic.» -Howard «Howdy» S. Holmes President and CEO, «Jiffy» Mixes «John Bacon has crafted a thorough, insightful, readable, and fascinating account of the development of Walgreens: one of the world's most compelling examples of the creation of shareholder value in conjunction with good corporate governance… all in a company run in a highly unique fashion as a 'family' business. As the store that everyone knows, Walgreens has become the envy of corporate America and the darling of shareholders, consistently producing investor returns that place it at the very top among its peers. This book will be required reading in my private equity class at Michigan Business School.» -Professor David Brophy Director, Center for Venture Capital and Private Equity Finance, University of Michigan Business School 

дистрибуция

управление продажами

America's Corner Store. Walgreen's Prescription for Success

Hire with Your Head Updated with new case studies and more coverage of the impact and importance of the Internet in the hiring process, this indispensable guide has shown tens of thousands of managers and human resources professionals how to find the perfect candidate for any position. Lou Adler's Performance-based Hiring is more powerful than ever! «We have chosen Performance-based Hiring because it's a comprehensive process, it's behaviorally grounded, managers and recruiters find it easy to use, and it works.» -Marshall Utterson, Director Staffing, AIG Enterprise Services, LLC «Everyone's looking for the perfect means to make effective hiring decisions. A trained interviewer armed with the right tools is the best solution. Performance-based Hiring is a proven methodology to get these results.» -John Ganley, Vice President and Chief Talent Officer, Quest Software «Any staffing director that doesn't send all of their people through Performance-based Hiring training is missing out on top talent, plain and simple. This should be the standard throughout the industry.» -Dan Hilbert, Recruiting Manager, Valero Energy Corporation «Performance-based Hiring has been the most successful recruitment tool that we have added to our organization over the past few years. In fact, these tools have not only produced amazing outcomes-in terms of selecting the best fit in an extremely tight labor market-but with a level of success among our operations customers that I have rarely seen with other HR products.» -Trudy Knoepke-Campbell, Director, Workforce Planning, HealthEast(r) Care System 

управление бизнесом

управление персоналом

Hire With Your Head. Using Performance-Based Hiring to Build Great Teams

At first, Mark Prothero, Defense Attorney for Gary Ridgway, thought: «This can't be the Green River Killer! He's too ordinary! He's too small. He's too calm. He's too polite! He can't possibly have murdered forty-nine women. They can't be serious! They must have screwed up! I didn't realize then, but I was right. Gary Ridgway hadn't killed forty-nine women. He'd killed even more than that.» Soon, Mark Prothero faced the question: «How could you possibly defend the most prolific serial killer in United States history, the infamous Green River Killer? If anyone deserved to be executed for his crimes, didn't he?» Mark Prothero, co-lead defense attorney who helped save Gary Ridgway from the death sentence, has heard that question many times. Now he’s written a book that reveals the true, inside story of exactly how an idealistic public defender, high school swim coach, husband, and dad could bring himself to spend many months of close confinement with a man who brutally murdered at least 75 young women, often in the act of sex. Defending Gary shows how Prothero could reconcile these monstrous acts knowing the reality of this unassuming fellow Gary Ridgway, a mild-mannered, church-going, devoted husband, father, and former Navy man, with an IQ of around 82 and a longtime job as a truck painter from Auburn, Washington, near Seattle.

зарубежная образовательная литература

Defending Gary. Unraveling the Mind of the Green River Killer

A revealing expose by one of today's most successful and controversial speculators Short-selling, or betting on a drop in the price of a stock, has been described by its many opponents as everything from shady to downright evil. And no one today personifies the practice better than short-seller extraordinaire Manuel Asensio. Though he has been branded in the press as a market saboteur, Asensio staunchly defends his practices, claiming that, above all, he is out to expose rampant fraud being perpetrated by unscrupulous stock promoters. Is Asensio a «Minion of Satan» as they say in the online chat rooms, or is he really a misunderstood guardian angel of free market capitalism? In this tell-all account, Asensio offers readers a lively narrative, peppered with unforgettable anecdotes such as the story of why he shorted Diana, General Nutrition, Solv-Ex, Turbodyne, and many other high-profile stocks. And he arms investors with proven techniques for reducing the inherent risks of short-selling while maximizing returns. Clearly, Asensio invites both praise and criticism, but his methodology works, and Sold Short is a compelling and fascinating read about this often mysterious side of the market–and one of the most controversial individuals behind it. Manuel Asensio (New York, NY) is founder and Chairman of Asensio & Co., Inc. He has over twenty years of corporate finance and research experience. He has been featured in Business Week, the Wall Street Journal, Barron's, Fortune, Forbes, Worth, the New York Times, New York magazine, and the New Republic, among other leading national and international publications. 

корпоративные финансы

финансовый менеджмент

Sold Short. Uncovering Deception in the Markets

Proven techniques for market profile users at any level A «market profile» presents a number of basic elements from the market in an easily understood graphic format that, when analyzed properly, can yield profitable intraday and swing trades that traditional indicators do not reveal. Steidlmayer on Markets shows readers how to find these opportunities using the innovative techniques developed by the author during his many years of trading the market. This fully updated Second Edition covers innovations in both technology and technique-and broadens the scope of «market profile» to include stocks. J. Peter Steidlmayer (Chicago, IL) joined the Chicago Board of Trade in 1963 and has been an independent trader ever since. Steidlmayer served on the Board of Directors of the Board of Trade in 1981-1983. While a director, he was responsible for initiating Market Profile and the Liquidity Data Bank. Steve Hawkins (Chicago, IL) has experience in trading in both stocks and commodities. Over the past seven years, Hawkins has educated traders across the globe. He has also collaborated on the writing of books on trading and written articles for industry trade publications. He is a graduate of the University of Illinois with a degree in economics. New technology and the advent of around the clock trading have opened the floodgates to both foreign and domestic markets. Traders need the wisdom of industry veterans and the vision of innovators in today's volatile financial marketplace. The Wiley Trading series features books by traders who have survived the market's ever changing temperament and have prospered-some by reinventing systems, others by getting back to basics. Whether a novice trader, professional or somewhere in-between, these books will provide the advice and strategies needed to prosper today and well into the future. 

Steidlmayer on Markets. Trading with Market Profile

Полная версия

Математические модели зависимости финального объема продаж от эффективности рекламы