The term “green sustainable development” was first used and coined by Professor Michael Charles Tobias, president of the non-governmental organisation Green World Campaign between 1984 and 2003. In August 1987, Gro Harlem Brundtland, in its report to the UN, first used the term “sustainable development” as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs” in the context of what is now called the “green economy”. .

The principle of sustainable development was further defined and developed following the publication of the Brundtland Report and was included in the Rio Declaration on Environment and Development in 1992. Further, the concept of green sustainable development, Green Sustainable Development (GSD), was developed by Professor Kwon-Soo Ha in 2002 as a clean energy approach and an alternative to fossil fuels to achieve sustainable development. Professor Kwon-Soo Ha believed that at the beginning of the 21st century, humanity faced a serious crisis in controlling global warming and the time had come to create a new global system of sustainable development. However, Professor Kwon-Soo Ha noted the excessive use of the term “green”, when everything that is green is considered good, and any green movement is considered progressive. First of all, due to such a misunderstanding of the meaning of the term “green,” various interpretations and not entirely correct use of this term were formulated, which, according to Professor Kwon-Soo Ha, became problematic. In 2003, in New York City, participants at the GREEN TIDE conference were introduced to this idea and came to the decision to use the concept of green sustainable development in the existing global network of projects.

Green and sustainable development creates a pyramidal population structure where the top layer of this structure is occupied by people involved in green sustainable development who follow an appropriate lifestyle. The second level is occupied by people who support sustainable green development through their purchasing, advertising and promotion decisions. The third level is occupied by people whose lifestyle is complemented by the lifestyle of sustainable green development, but they are not yet part of the endeavour. The fourth level is occupied by those who did not choose this way of life, but were influenced by it. The fifth level is occupied by those who have learned about the existence of green sustainable development and accepted its characteristics. The sixth level is the base of the pyramid and the people who are not affected by it in any way. At the same time, these groups use generally accepted concepts and are, to varying degrees, driven by them or aware of them. Appealing to them to discuss the significance and role of responsibility, the fulfilment of obligations are certainly understandable categories that can cause a lively response and serve as a kind of cross-level connecting factor.

Green communities are a response to humanity’s urgent need to unite around a common concern for the environment and a sustainable future, and to find a balance between economic growth and the relationship between humans and nature.

Achieving such a goal requires not only the support of governments, private businesses and the general public, but also a clear understanding of the problems and the need for action. An important mechanism for communication and engagement is for green communities involved in sustainable development and environmental conservation to present their new ideas, concepts and models.

For a long time, the solution to sustainability was to take the “more research is needed” approach. But the solution to the problem is not in more research, but in acting on what we already know.

Green Sustainability is a concept for addressing the challenge of sustainable development in the 21st century.

Ecosystems provide a wide range of “goods” for human well-being, including clean water and air, food, medicine and recreation. The health of ecosystems also affects human well-being. Ecosystem goods and services are often interconnected, so that changing one can affect many others. For example, the destruction of forests to provide more pasture for livestock, which reduces the area of land suitable for cultivation, thereby reducing food production, which contributes to reduced food security, and the fall in food production affects the population, and so on.

Industrial activities create waste and pollution that negatively impact ecosystems. For example, mining, metallurgy and other industrial activities release heavy metals into the environment. These heavy metals can be toxic to people and animals, harm the health of ecosystems and destroy biodiversity.

Controlling the negative impacts of human activities on ecosystems and restoring degraded ecosystems is necessary to maintain ecosystem goods and services. This includes sustainable use of natural resources and restoration of degraded ones.

The isolation of the world as a whole and the multiplication of areas of limited access do not create a single investment space; they create an investment deficit that cannot be filled without a unified innovation infrastructure.

The lack of a unified global infrastructure for the formation of an open investment space inevitably leads to the preservation of backward technologies, low efficiency and environmental destruction. Global supply chains are breaking down, which does not allow the creation of modern technologies in logistics, production and supply, as well as artificial intelligence, cloud computing, communications and other digital technologies. This is what creates a gap between developed and developing countries, which is then used as an excuse for unfair trade, sanctions, trade wars and other negative phenomena. The lack of effective solutions for the interaction of disparate parties leads to completely unpredictable behaviour on the world stage.

A significant change from past environmental efforts is the need to innovate, to create a new social order that will lead to a different and better future. The change will be influenced by the development of “green” industries, “green” enterprises and services, as well as the creation of “green” jobs and issues of “green consumerism”, developing communication channels with businesses and consumers.

5. NEW PHILOSOPHY. CONCEPTS AND STRUCTURES

Formation of a new philosophy of green sustainable development, which is a system of concepts and ideas that includes an internal and external structure for ensuring sustainable development, based on a number of philosophical positions and principles, such as:

1. Belief in humanity and the environment, which can be realised through innovative and sustainable technologies.

2. Rich cultural diversity that promotes human creativity and enriches the social fabric.

3. Belief in basic universal values (human rights, democracy, tolerance, freedom, equality and justice) as the main source of legitimacy, as well as in a socio-economic system based on the principles of humanism.

4. Belief in moderate consumption as the key to reducing social and economic inequality.

5. The belief that the environment and sustainability are the foundation of both economic growth and sustainable development.

6. Belief in the free market economy as the best socio-economic system for achieving sustainable development and in the market as a source of inspiration for finding the most effective means of improving the economy and reducing environmental impact.

Green and sustainable development is not only a matter of science and technology, but also a matter of spiritual civilisation and the wisdom of the human spirit. This can be considered the basis, the root of all wonderful achievements and progress in science and technology. It has never been possible to develop science and technology without adopting the philosophy of green development or hoping to accept the spirit of green and sustainable development only then there will be no room for regret.

Moreover, we must not forget that green and sustainable development is a subjective human project. All of its various goals cannot be achieved without consensus among the various stakeholders, which must be constantly built up through various actions of administrators and developers to bring about global change. Whether one agrees with the above opinions and values or not, they exist to provide us with a vision and framework for the future of humanity. Emphasising the importance of coexistence, cooperation and harmony between people, a new set of values and a new philosophy is proposed, in which, along with all complex categories, there is responsibility as a generally accepted essence, accepted equally by all parties.

It is a philosophy based on environmental ethics, environmental law, environmental philosophy and environmental economics, with the environment being one of the most important factors in the development, production and consumption of goods for the well-being of the entire planet.

The main goal of the philosophy of sustainable development is to ensure a better world for all people on our planet, sustainable harmonious development of the ecosystems of the Earth and humanity, to create a comfortable and safe living environment for humans, not for the benefit of a few, a few people or for the benefit of one specific social class, but for the benefit of the whole society and all people in general, for prosperity for all peoples. Ecosystems provide natural resources and services on which human life depends. Humans depend on these ecosystems for survival.

The philosophy of green sustainable development covers the following main aspects:

1. Strategic, fundamental, theoretical and scientific foundations of sustainable development;

2. Philosophical and ethical foundations of sustainable development;

3. Scientific, theoretical and practical comprehension and understanding of the principles and uniqueness of green sustainable development.

It is a philosophy that all people, all nations, all groups and all institutions must accept, based on their experience and their consciousness, on the result of their aspirations to build a green and sustainable world order. In this sense, green sustainable development represents the way of thinking of the 21st century and the future according to green sustainable principles.

This is an ethically correct form of human behaviour, thinking and a form of relations between people, between people and the world community, between people and the Earth, between people and the Universe. The current strategy of green and sustainable development adopted by humanity in the last two centuries on a global scale has proven to be ineffective in terms of economic, social and environmental aspects, which has become the main reason for the current critical situation in which we live. A fundamental fundamental shift is required in the approach to green and sustainable development, which can be achieved through social re-education, as it is one of the most important factors in the process, but also one of the most difficult factors to implement. The need for social re-education stems from the complexity of the process called green and sustainable development strategy, in which the importance of knowledge and the role of learning are decisive factors. Therefore, the need to develop a strategy for green and sustainable development can only be achieved through the process of learning and generalising the acquired knowledge.

When people begin to live as one family, with a single goal, work for the benefit of all Humanity, for the benefit of all forms of life, take responsibility, realise and fulfil their obligations, then the planet and its people will be saved. This is a long and difficult path, which is based on green and sustainable development for socio-economic progress, to achieve an optimal state of society and all this is in perfect harmony with the transformation and arrangement of the Earth into a highly comfortable environment for the benefit of the planet as a whole. We can be sure that the most difficult stage is ahead. To achieve green sustainable development, you need to focus on three important things:

1. So that people are fully aware of the seriousness of the environmental problem of our planet.

2. For people everywhere to recognise the benefits of living in harmony with nature and preserving the environment.

3. So that people can change the current state of affairs and change the way they think and act.

4. For people to change their thinking and realise the fullness of their responsibility to solve the environmental problem of the planet, the need to achieve harmony with nature to preserve the environment, accept and fulfil obligations to change the current state of affairs.

This can be achieved and humanity has everything it needs.

6. GREEN ECONOMY. VALUES AND NEW CULTURE FOR SOCIETY DEVELOPMENT

The core value of green sustainable development is an emphasis on the rational use of the planet’s natural and environmental resources, on the idea of managing and using the natural environment in this way, to always keep it in a useful and reproducible state, preserving the natural environment and preventing its use, in which you can apply some-or damage. The emphasis is on allocating much more human and financial resources to improve people’s quality of life, and not just on a simple increase in the amount of material wealth.It is also based on the idea of creating an economic system, aimed at creating a better standard of living for people, and not simply to seek maximum rates of profit for the benefit of a small part of the world’s population.

The green economy is very different from the market economy of the welfare state under capitalism. The green economy is based on a completely new economic paradigm, which is based on the ability to maintain technological progress without causing a negative impact on the natural environment, keep nature healthy and vital, reduce the dominance of the economy over society as a whole and subordinate the economic system to the needs of society and progress as a whole. When it comes to preserving and protecting the environment, then this is necessary for the survival of humanity. Life is impossible on a dead planet and the death of the planet means, that humanity will perish along with the planet. When we talk about environmental protection, then there are no political, ideological or philosophical differences. At the same time, “Green sustainable development” means the materialisation of an integrated approach in all aspects of life to promote green and sustainable development in various fields, provides a common framework for mobilising global change to achieve the ultimate goal of green sustainable development at all levels. There’s no doubt about it, that one of the main elements of sustainable green development over the years has been the task of developing the material resources of the planet in this way, which will allow people to live as comfortably as possible, achieve the greatest freedom with the least effort, engage in intellectual and creative growth, create a new culture of technological development, and a previous and properly maintained narrative of responsibility will allow one to do more than just satisfy one’s hunger or satisfy one’s random whims. There must be a common criterion for evaluating different projects, when it comes to development approach, and it should not be based solely on economic criteria for evaluating various projects. The economic system should not focus on that consumerism, which is observed at the level of simple saturation.

The essence of development at present is creative work on intellectual, spiritual and material culture. Development of intellectual and spiritual culture, in which a person is immersed for his own benefit, is an essential component of the development of civilisation and the world where one of the main elements may be the thesis about the culture of responsible behaviour as traditional for all.

The development of material culture is also an essential component of the development of civilisation and the world, since it is impossible to imagine the development of civilisation and the world without developed material culture, which establishes responsible consumption as a new approach.

For many years we have been accustomed to thinking about development in material terms, but today we see, that comprehensive development is impossible without comprehensive work to improve the intellectual, cultural and spiritual development in which compliance with obligations can and should become a taken-for-granted routine practice.

We must strive to create a culture of humanity in the world, in which the human personality can develop to reach its greatest potential.

Development of intellectual, spiritual and material culture is a tool for improving the quality of life of all people on our planet.

Green sustainable development can help develop society, since we are talking about economic and environmental development at the same time, without contradiction with each other as a generator of a creative economy and a generator of sustainable development. It’s necessary, because now green sustainable development is in crisis and needs to go through a process of rethinking its principles, mechanisms for achieving your goals.

There is great concern about, that sustainable development without green elements can never achieve its real goals, to ensure sustainable development and there is a need for a new common vision of sustainable as the basis for development in 21 century. An argument in favour of the success of achieving such goals, provided, that the concept of green sustainable development is not aimed at promoting any-or a specific ideology should accept non-ideological positive categories, accepted by the majority, following them one way or another, perhaps even unconsciously. Responsibility concept along with concept, based on the principles of democracy and social justice, should be applied in various sectors, including environment and business, civil society and government, disaster relief and recovery, finance and investment, as well as in media and communication. The concept can be used to coordinate the efforts of various organisations and individual countries in the field of sustainable development.

Green sustainable development theory is also applied in academic research in a number of universities and is considered a component of sustainable development. For example, the Hong Kong Institute for Green Sustainable Development is a non-profit organisation, which promotes and implements green sustainable development. There are a number of other green sustainable development methods to promote the development of the Earth into a highly comfortable environment for humans, using it as a source of resources for the benefit of people, human activities for the benefit of man as part of the world community – all this is in perfect harmony with the construction of the Earth.

It is the philosophy of green sustainable development that represents the belief that, that we are entering a new world, where is the convenience of life and quality of life on Earth, as well as a set of open problems of sustainable development are the content of a new sustainable world order, firmly based on appropriate principles to achieve its objectives.

7.PRINCIPLES AND FORMS OF IMPLEMENTATION OF GREEN SUSTAINABLE DEVELOPMENT

Principles of green sustainable development:

The Green Goals and the Sustainable Development Goals are identical indicators of a comprehensive vision of the problem of global sustainable development. Components and philosophy of the components of green sustainable development as a unified basis for mobilising the launch of global changes to achieve the ultimate goal of green sustainable development.

In practice, each green and sustainable development goal in isolation is often seen as a “good idea”, but unattainable” and therefore all plans for the future are regarded as secondary, even the most ambitious. Green Goals and Sustainable Development Goals together as a package, against, are an integrated and interdependent whole, realistic for everyone and therefore achieving this set of goals is not impossible, and the only way to ensure progress in the World.

The UN has documented the goal of sustainable development as “development, that meets the needs of the present, without compromising the ability of future generations to meet their own needs”. This concept was applied to all areas of human activity and development project planning became more comprehensive, taking into account the interconnectedness and interdependence between all aspects of life.

To ensure green and sustainable development in the modern world, innovation programs must take on new forms of organisational structure, as well as new methods of implementation. Clear, that the realisation of great challenges in various sectors of Green and sustainable development can only be achieved by the joint efforts of everyone in the future. There is a strong connection between each of us and the environment and nature, where we are an integral part, We have a significant impact. At the same time, there are significant factors influencing the human population, including “man-made” technological, for example media influence through the media and the Internet. For that, to make the masses understand the meaning of Green Sustainable Development, The media and the Internet can convey the positive message of Green Sustainable Development.

These efforts will only be rewarded if, if everyone can give up their personal interests and can think of themselves as part of a larger whole.

Only through the development of such ideas will people value themselves more, environment and earth, stop just waiting for life to improve.

Realise and define yourself, it would seem, in this simple, but a specific category of responsible person, initially ask yourself “Who and what am I? Responsible or not so responsible? A man of certain obligations, next and fulfilling these obligations?” The process of such awareness serves as a basis for philosophy and achieving the goals of sustainable development, in all other complex categories. Formed stable simple and specific category of responsibility, its awareness builds an unclouded understanding of progress and the process itself of achieving the goals of green sustainable development as a mechanism of self-control and a fundamental principle of implementation.

8. POLYVALENT MODEL. GOALS AND ESSENCE

In today’s competitive environment, a number of issues are pressing, which relate to the use, safety and security of investments, communication and implementation of high-tech project products into a unified environment, demand and prospects for a wide range of applications of such projects, products of these projects in the material economy, their adaptation and evolution in a single production space of the material economy and digital technologies, formation of growth and development of various material industries including the stock market.

A platform for many diversified industries can respond to such requests within its system and represent a polyvalent model for their interaction. The polyvalent model is a reaction to objectively existing conditions, which allows projects from different industries to function successfully together, and also simultaneously develop further through the use of existing innovative technologies and new philosophical ideas in combination with each other. The purpose of the polyvalent model is, to create a universal framework to facilitate the implementation of initiatives, related to green and sustainable development through a series of large-scale projects, aimed at developing green and sustainable sectors of the economy, and its main emphasis is on the integration of social and economic spheres of the economy to create an environment, in which the results of the development of components and applications will contribute to the formation of a positive attitude towards the environment, development of various sustainable initiatives, assessing their environmental impact and monetising these initiatives and materialise when used as a basis for bringing people together, sharing similar goals for developing green sustainability and community. The polyvalent model will provide many opportunities for projects of varying sizes and will include both small initiatives at the local level, and large-scale projects at the global level.

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