The History of the Times: The Murdoch Years

Indeed, the trickle of departures among the editorial staff was turning into a torrent. First out of the door was Hugh Brogan, the respected Washington correspondent, who resigned shortly after Evans’s arrival in protest at what he anticipated would be Murdoch’s certain destruction of the paper’s integrity. But Evans soon found himself at loggerheads with the paper’s New York correspondent, Michael Leapman, as well. Exasperated by the frequency with which Brian Horton, the foreign editor and French restaurant lover, spiked his copy, Leapman assumed the worst and accused Evans of political censorship.[231] One of Horton’s techniques was to unsettle Leapman by sending him dismissive comments about the quality of his grammar. Not that Horton knew better. He covertly obtained the judgments from the literary editor, Philip Howard, who innocently thought Horton was seeking advice on grammatical matters as a form of self-improvement. [232] Leapman, meanwhile, continued to express dissatisfaction and when Evans demanded an assurance of a ‘reasonable’ attitude from him he resigned,[233] preferring to become ‘William Hickey’ in the Express instead.

As Evans’s closest colleague, Anthony Holden, the features editor, became the lieutenant most closely associated with the drive to introduce new blood – by which was also meant the determination to sack old favourites. Marcel Berlins took voluntary redundancy.[234] With this, The Times lost a distinguished and authoritative commentator on legal affairs. The leader writer, Roger Berthoud, also packed up and left. Another to seek redundancy was the paper’s Whitehall correspondent, Peter Hennessy. This was a grievous blow for Hennessy was, as Patrick Marnham has pointed out, the first journalist to persuade senior civil servants to talk regularly about what was really going on in the corridors of Government.[235] Evans was sorry to see him go but was unable to dissuade him from doing so.[236] In the course of Evans’s opening year as editor, more than fifty members of the editorial staff left with redundancy payouts.

Too much was happening all at once. Familiar faces were leaving, less familiar ones arriving. The paper was riddled with mistakes due to the delays caused by switching to cold composition, a change that was not even improving the print quality of the paper. This was not the best moment to reorder the contents, but the editor did so all the same, deciding that, instead of constantly having to shift around the various news, sport and law sections of the paper in order to keep the centre of the paper fixed, the centre pages should float instead. At one stage he even considered the sacrilege of moving leaders and letters to pages two and three. Even without going that far, floating the paper’s philosophical core a few pages either way succeeded only in giving the impression that editorial policy was adrift. Readers were not impressed. Nor were the leader writers, increasingly airing their doubts about the editor’s variable decisiveness. Owen Hickey, the chief leader writer, tackled Evans directly, assuring him that readers did not want to turn to the centre of their paper and find obituaries on the left and badminton on the right.[237]

The Times was not used to being in a state of perpetual revolution. But this was now the inevitable tension in a paper stretched on the live wire between the two electricity pylons of Rupert Murdoch and Harold Evans. Recognizing his desire to be closely involved, the backbench would try and track Evans down when news broke during the course of the night. Calls would be made across London to establish his whereabouts. Eventually, he would be discovered subbing a sports report elsewhere in the building. The problem was that, called away from his handiwork, he would then forget to return to it, leaving the subeditors unable to ascertain which bits had been sent. They were left with no option but to unpick his work and start again from scratch. No matter how helpful – how the master of the paper – Evans thought he was being, subs did not always welcome his attempts to steer every boat in the paper’s flotilla from early morning to late at night. The Times had long published the Oxford and Cambridge exam results, but the editor decided to extend the service to all the universities. Compiling these graduation lists involved an enormous amount of extra work done after the London edition had been put to bed. On one occasion, around midnight, Tim Austin was working on them when Evans arrived back from a dinner in his black tie. Seeing it was Durham, his alma mater, Evans volunteered to do the subbing himself. Unfortunately, he got the style wrong and the whole section had to be redone. ‘He just did not know when to stop,’ concluded Austin; ‘he was not the best at delegating.’[238]

The editor’s insistence on making his mark in almost every possible part of the paper might have been a tolerable if irritating eccentricity had it only affected his relations with colleagues. The problem was that his interventions were wrecking the paper’s deadlines. The Times was becoming increasingly unobtainable in Scotland because the train at King’s Cross would not wait while Evans held up production in order to make some needless alteration. This was a question of priorities and the editor appeared to have lost sight of the commercial imperatives at work. The leader writers would deliver their copy on time only for Evans to announce that he would run them through his own typewriter. Aware that another deadline was being missed, Fred Emery would race over to the editor’s office to find its occupant kneeling on the floor with a pair of scissors in his hands. He would be cutting up the original copy and trying to insert some extra lines of his own on scraps of paper with glue. Emery did not even believe the editor’s additions improved the sense of the original. ‘Rhythms and disciplines are crucial to a daily newspaper’s morale and professionalism,’ Emery believed. When they were destroyed, ‘things fall apart’.[239]

There was a journalistic maxim that ‘you can edit with a typewriter or a calculator, but not both’.[240] This was exactly the problem at The Times in the dying days of 1981. The editor led with the typewriter while his managing director and the proprietor attempted to rule with the calculator. Famous names were departing and, as so often with voluntary redundancy, it was those most marketable to an alternative employer who were going while those who feared leaving the life raft clung on. Yet, Evans persisted in hiring new journalists, often at higher salaries than those they replaced. Each appointment became a battleground, particularly since, in the short term, even the redundancy programme was adding to the paper’s costs. One of many disputes concerned finding a replacement for Michael Leapman. Murdoch maintained that The Times could not afford its own correspondent in New York in addition to its office in Washington DC. Instead it should seek a saving by using News Group’s New York bureau instead. Ignoring both this opinion – which he felt was an attempt to see copy in The Times written by employees answerable to Murdoch rather than to himself – and that of Brian Horton, Evans sent out Peter Watson, formally of the Diary column.[241] Evans simply did not see how he could satisfy the proprietor’s instruction to improve the paper without being left alone to hire whoever he felt could best achieve it.

At the heart of the matter was Evans’s complaint that he was not given a clear budget allocation. A memo from Gerry Long demanding that all company executives seek written authorization for ‘any proposed action’ was understandably resented.[242] Evans insisted that this was no way to run a newspaper. ‘I am a little shaken,’ he told Murdoch with restrained anger. ‘I do find it difficult to accept the principle of day-to-day approval for detailed items. I can’t honestly edit the paper properly without having discretion … It makes life difficult and erodes authority if I am not to be the sole channel for your instructions.’[243] It was demeaning for the editor of The Times to have to scurry up and down stairs to the proprietor or managing director every time he wanted to spend money. In May 1981, John Grant, the managing editor, had drawn up a £9.1 million budget on inherited staffing levels for the next eleven months.[244] The redundancy programme was supposed to cut that budget substantially and when, on 20 January, Evans was presented with a spending limit – £7,723,000 – along with the warning that he had already crossed it, it was clear there would have to be further job cuts. Evans’s defence that ‘in terms of real as distinct from money costs, The Times’s editorial budget is less than at any time in recent years’ fell upon deaf ears.[245] Times Newspapers lost £8 million between June and November 1981, wiping out News International’s summer profits. Worse, this came at a time when the finances of News Corp., the parent company, were already being drained through the New York Post’s costly circulation war with the rival Daily News. In these circumstances, The Times really did look like a luxury the increasingly transatlantic Murdoch could ill afford.

There was little by way of Christmas cheer. Evans injured himself putting up decorations and took time off to recover. With Charles Douglas-Home away on sabbatical, the paper was edited by Brian MacArthur and Fred Emery. It was at this moment that Evans committed an act that infuriated Murdoch. The proprietor knew that Evans had taken time off to recover from his spell of concussion but, long after he assumed that the editor was back at his desk, he was aghast to discover that he was, in fact, mysteriously in the United States. Evans had intended to keep his transatlantic mission secret but his secretary had forgotten to tell either MacArthur or Emery that this was the case. Hours before Murdoch was due to fly over to London from New York, he telephoned The Times expecting to speak to Evans, only to discover he was unaccountably in America. The proprietor was furious and perhaps not a little suspicious. When Evans hurried back to the office (having been tracked down by MacArthur and warned to return to London immediately), it was to find a bitter letter from Murdoch waiting for him, berating him for the time he had taken to convalesce. Given how manically hard Evans had worked since his appointment, this was unfair, although, in the circumstances in which the paper found itself, the furtive trip to America certainly looked peculiar. Indeed, the letter read more as if the proprietor was issuing a written warning, putting on record that he was distancing himself from his chosen editor. This was ominous. Evans fired back a six-point rebuttal of Murdoch’s charges, reasserting his acceptance of the necessity for hard work and pleading, ‘I love The Times. We have until now, I thought, had an extremely close liaison.’[246]

From this moment on, suspicion governed Evans’s attitude to Murdoch. He began to suspect Murdoch was complaining about him behind his back and that one of those listening was Paul Johnson, whose media column in the Spectator was giving Evans critical reviews. Unless he was there in the room to monitor possible interference, Evans was nervous about Murdoch sounding forth on politics to Times journalists. On his return from his Christmastide absence, Evans discovered that Murdoch had expressed a preference for economic sanctions against the USSR while chatting to Owen Hickey. Hickey, who was not likely to compromise his intellectual self-certainty to anyone, did not feel Murdoch was leaning on him. But Evans went out of his way to write a leader condemning the policy as a ‘romantic notion’ and, worse, an ‘apocalyptic strategy’.[247] Whether this could be considered an overreaction depended upon how narrowly the proprietor’s guarantee not to direct editorial policy could be reasonably defined. To assume he had to take a Trappist vow whenever a conversation touched upon the modern world was clearly ridiculous. The problem was, did all journalists have the strength to put from their mind Murdoch’s stated opinions when they filed copy he might read and note?

Evans’s predicament was that tensions were now running high not only with Murdoch but with Gerry Long as well. Scarcely anyone had missed The Times’s decision to cancel its detailed coverage of the European Parliament but Long also wanted to cut costs by scrapping the paper’s Westminster gallery staff and rely on PA reports instead.[248] This would certainly undermine the paper’s claims to be offering something more than its competitors and Evans would have none of it. It was not just Evans who had difficulty relating to Long. Frank Giles, the Sunday Times editor, also felt ‘to describe his nature as complex is about as observant as pointing out that Schubert’s Eighth Symphony is unfinished’.[249] Shortly before he assumed the editorship, Evans had a foretaste of Long’s eccentricity when he went to the latter’s house for dinner. When the discussion turned to how The Times’s reputation should be restored, Long became animated, telling Evans, ‘The man you need for authority is Penning-Rowsell of the Financial Times’ and reached from his bookshelves the proof – a copy of Penning-Rowsell’s The Wines of Bordeaux.[250] This proved to be a portent of his priorities. Although Long proceeded to demonstrate his readiness to sacrifice good journalists in pursuit of cutting costs, he was never prepared to compromise gastronomic standards at The Times. On one occasion when Sir Geoffrey Howe, the Chancellor of the Exchequer, came to lunch at Gray’s Inn Road, roast lamb was on the menu. When Howe asked for mint sauce, the waitress pulled rank, grandly announcing, ‘Mr Long does not allow mint sauce on the fifth floor.’[251]

Evans could not unseat Murdoch, but he could try and undermine Long. The easiest way of doing this was to provide Long with a public platform for self-immolation. Long had suggested the financially imprudent idea of importing a French and a German food critic to eat their way round Britain’s most famous restaurants as part of a forthcoming Times series of articles on expensive foods.[252] Discovering that the managing director had been in acrimonious correspondence with the leading restaurateur Albert Roux, Evans persuaded Long that publishing the exchange would be a wonderful opening salvo to start the series. Long had dined at Roux’s celebrated Le Gavroche restaurant and had asked for the ‘farmhouse cheeseboard’. But, horror of horrors, he suspected that one of the cheeses, a St Paulin, was industrially produced, a fact confirmed upon consulting his trusty Androuet Guide du Fromage. ‘This met at first with an indignant response from your waiter,’ Long informed Roux. Perhaps unwisely, the waiter retaliated with the flip put-down, ‘if Monsieur knows cheese better than I do, then of course Monsieur is right’. This remark appeared to have straightened the bristles on Long’s Lord Kitchener-style moustache. Roux wrote to assure him that the offending cheese was a product ‘made by craftsmen on the scale of a cottage industry’ thereby generating a fresh debate on Long’s second major hobby – semantics. Long replied at great length, also finding fault with the turbot and making clear he was sending the correspondence to Michelin who had recently given Le Gavroche the only three star rating in England. Despite the provocations, Roux attempted to bring the argument to a close, somewhat incredibly assuring Long, ‘the fact that you have taken so much trouble to write about food leaves me with endless pleasure’, and inviting him and his wife to dine with him. Boorishly, Long declined the offer.

The unintentionally hilarious correspondence appeared in the paper on Saturday 6 February, suitably illustrated with a Calman cartoon of a French waiter intoning, ‘I’m a bit – how to say – cheesed off by these complaints.’ Running into Anthony Holden in the office, Long asked him what he thought of the exchange. When the features editor replied that it was ‘in the great tradition of British eccentrics’, Long was uncomprehending, exclaiming, ‘Eccentric? What’s eccentric about it?’[253] He would soon find out. When Murdoch toured the Sunday Times on the Saturday afternoon (supposedly its busiest period), he found its journalists, feet on table, laughing with childlike glee at Long’s cheese pantomime. Evans had knowingly published a correspondence that made the managing director appear ridiculous. What was more, he had allowed Long to demonstrate his obsession with expensive dining at exactly the moment he was also calling for six hundred redundancies, mainly among the clerical staff at Times Newspapers. Long may have hoped that his correspondence would lead Michelin to reconsider the three stars awarded to Le Gavroche. But it was Long who was about to find himself downgraded.

Times Newspapers employed 671 clerical workers (excluding managers and juniors). The combined clerical payroll of its daily and Sunday rivals, the Guardian and the Observer, was 250. It was clear that TNL was grossly overmanned; indeed, it was the principal reason why a company capable of generating nearly £100 million a year in revenue was still so monumentally in the red. Murdoch was blunt with the staff: ‘You will say you have heard of Times crises before. I say to you here that if the crisis facing us today is not resolved within days rather than weeks our newspaper will have to be closed.’[254] Despite intense hostility to this ‘straight forward mugging’ from Barry Fitzpatrick, the father of the Sunday Times clerical chapel, and rumours that those doing management’s bidding by applying for voluntary redundancy would be blacked by their union brothers,[255] negotiations to find the job cuts got underway with the more moderate union officials. It was another torturous exercise and, in the midst of it, Gray’s Inn Road was rocked by a second crisis.

A meeting of the TNL board had been convened on 16 December 1981. In Murdoch’s absence, Long had taken the chair and, with Evans and Frank Giles present, won universal – if qualified – approval to remove The Times and Sunday Times titles trademarks from TNL to News International. The stated reason was that September’s NGA dispute had demonstrated that without this change The Times could not be published if the Sunday Times was liquidated. Transfering the titles to News International would give greater flexibility in future industrial disputes.[256] Consent was agreed subject to ‘a reasonable price’ being paid for them. At a rushed TNL directors meeting held two days before Christmas at the Sun’s headquarters in Bouverie Street (with only Long, John Collier, the company’s secretary Peter Ekberg and Farrar’s lawyer, Geoffrey Richards, present) News International’s offer of £1 million for The Times and £2 million for the Sunday Times was accepted.[257]

The first Evans and Giles heard of the 23 December meeting and its decision to transfer the titles of the papers they edited was on 16 February 1982 when they were sent a copy of the minutes. They were horrified.[258] Why had they not been informed of the meeting? Why was it held at the Sun’s headquarters? The impression was clear: Murdoch’s henchmen had attempted to ‘pull a fast one’. But what was their motive? If TNL was liquidated while still in possession of its principal assets – the titles – it could be bought by another buyer. Evans approached Jim Sherwood of Sea Containers and encouraged him to buy The Times from Murdoch.[259] Murdoch promptly rebuffed Sherwood’s offer when it was sent to him on 9 February. Transferring the titles to News International would, wrote one chapel father (Peter Wilby), allow Murdoch to liquidate TNL and restart the papers at a later date with a more favourable set of union (or nonunion) staffing agreements.[260] This, and the rejection of the Sherwood offer, suggested that if Murdoch did not get the mass redundancy package accepted he really did intend to abolish TNL and relaunch the titles on his own terms, in his own time. It also placed a gun to the head of the unions in the negotiations over cutting six hundred jobs.

Transferring the titles to News International ran counter to Sir Denis Hamilton’s strategy of ring-fencing Times Newspapers in the Articles of Association so that, as he put it, ‘in no way could it be mixed up with the operational or financial side of News International’.[261] But Evans and Giles could no longer appeal to Hamilton who, seeing the way events were moving, had resigned as chairman of the company’s board of directors. The new chairman was none other than Keith Rupert Murdoch. All of a sudden, it seemed Murdoch was doing to Times Newspapers what he had done to the News of the World chairman, Sir William Carr – arriving in the guise of a financial white knight, only to seize the keys to the castle. Yet, was it not inevitable that the person paying the bills also wanted outright control of the company? The only prop keeping TNL on its feet was the money being pumped into it by News International. As Richard Searby, chairman of the parent News Corporation, bluntly put it, ownership of the titles was the security it needed if it was to continue backrolling this liability.[262] The City reacted to the news by wiping £4 million from News International’s stock market value.

There were two problems with this strategy. First, if Murdoch attempted to close TNL and relaunch The Times in a manner that displeased the print unions they could strike at Bouverie Street, bringing down the Sun and the News of the World, the two sure cash cows that contributed most to keeping his media empire afloat. Secondly, the titles transfer appeared to be illegal under point 2 (iii) of the terms set out by John Biffen unless the board of independent directors’ gave their approval, a detail overlooked in the hastily convened and inquorate TNL meeting of 23 December. Biffen had stipulated that a fine or two years imprisonment would apply to Murdoch if he broke the conditions upon which his purchase of TNL had been granted. This included changing the Articles of Association without consent. The Times NUJ chapel pressed for the transferral to be disallowed, threatening if necessary to seek a High Court injunction.[263] Rees-Mogg added his voice to the controversy, writing to Biffen and denouncing the attempted titles shift on the BBC’s The World This Weekend. The independent directors also waded in, Lord Dacre describing it as a ‘gross incivility … the Proprietor met the national directors on January 12 and said nothing about it’ while Lord Greene at least struck a supportive note for the newspaper’s reporting of the fracas by claiming ‘All I know about it is what is in The Times.’[264] Evans had certainly ensured that his paper could not be faulted when it came to washing its owner’s dirty linen on both front and back pages. Even if Murdoch’s exact motives were unclear, the manner in which Long had acted created a suspicion of shadiness. The Shadow Trade Minister, John Smith, complained that Murdoch was attempting ‘a breathtaking subterfuge, which raises very serious questions about his future intentions for both newspapers’.[265] The Conservative former Cabinet minister Geoffrey Rippon asked Mrs Thatcher to consider establishing an enquiry.

Murdoch, Searby and Long had miscalculated. Talks with Department of Trade officials indicated the transfer was probably illegal. Searby got to work on preparing a dignified retreat. The decision to transfer was reversed pending a meeting of the Times board of independent directors who duly made clear their opposition to the plan, killing it there and then.[266] Meanwhile, the deadline for achieving the six hundred redundancies had been reached. But when the requests for voluntary redundancy were counted they numbered scarcely more than one hundred and fifty. Murdoch flew back to London.

For ten hours, the unions and management tried to reach agreement, but the gulf remained too wide. Murdoch announced that 210 clerical workers would be sacked on a last in first out basis if the number of voluntary redundancies did not rise commensurately. The unions replied by issuing a joint statement, making clear they did ‘not accept the mandatory notices’ that were due to be sent out the following morning. The mood at a meeting of NATSOPA clerical workers on 24 February was firmly defiant. In the Spectator, the cartoonist Michael Heath drew an egg timer with the words The Times on it – the sand had almost run out.[267]