The Perfume Lover: A Personal Story of Scent

‘You’ve got to imagine a street in Seville baked by the sun, with the tar almost melting, just before a storm,’ he explains.

‘You got that from the story?’

‘Absolutely.’

I’m a little disconcerted, not only because I don’t remember mentioning any melting tar, much less storms, but because with its soapy lavender notes, I find N°1 jarringly masculine. N°2 is brighter, almost tart, but also softer and more suave. The orange blossom absolute has been fleshed out with jasmine and aurantiol, a base resulting from the reaction of methyl anthranilate (the main odorant molecule of orange blossom) and hydroxycitronellal (which smells of lily-of-the-valley).

But there’s something else lurking beneath the sweetness. Something a little … beastly? The afternoon is uncharacteristically hot and muggy for the end of April and my body feels slightly damp under my black cotton shirtdress. Has my deodorant let me down?

‘Excuse me, I’m about to do something not very ladylike …’

I lift my collar away from my shoulder and take a quick sniff. Bertrand lets out a mischievous little giggle, like a kid who’s played a neat trick on the grown-ups.

‘I’ve put in some costus, to give skin and female scalp effects.’

Costus smells of fur and dirty hair, he explains: force the dose, and you’ll get badly cured sheepskin. Incense is also tricky to work with, since it can produce repulsive facets of raw flesh and butcher’s stall. So he can’t use a high percentage of it and has to boost it with other materials that have incense-like facets, like aldehydes and pink pepper.

I must look a little disappointed – I guess I somehow expected the magic to work straight off. After a moment’s silence, Bertrand speaks up:

‘These are just first drafts. They’re still pretty austere for the moment. I’ve done them to find out where we set the cursor. But we haven’t necessarily found the accord yet.’

N°1 is definitely too soapy, I tell him. There are soap notes in the story wafting from the crowd, but they should be fleeting impressions. And N°2 is too sunny. In my story, the only light comes from the candles flickering on the gold of the float.

Bertrand frowns, clearly trying to figure out how this translates into olfactory terms. We’ve known each other for nearly five months now, we’ve talked for hours, but this is a new type of conversation and we need to adjust our languages.

‘You mean it’s too floral?’

Well, no, the scent needs to be floral because there are a lot of flowers in this story, with all the lilies spilling out of the float, I venture.

As Bertrand stifles a sigh, I realize I’ve just steered him in a new direction.

‘Would you rather go for a lily than an orange blossom?’

Instead of answering, I blurt out:

‘And there are tons of carnations too …’

Now I’ve done it again, haven’t I? But he nods patiently.

‘Right. Carnation. That’s very spicy. For the moment, I’m not very spicy. I’m indolic.’

Eugenols, the molecules that produce the clove-like smell of carnations, belong to the same chemical class as indoles and phenols, Bertrand explains. But they ‘vibrate’ in different ways: eugenols burn, while indole and yara-yara melt, ‘like tar in the sun’.

As soon as he mentions melting, I’m reminded of beeswax. During the Holy Week, little kids collect it from the penitents, who tilt their candles so that a few drops will fall on the children’s wax balls.

‘OK, we’ll put in beeswax … But all those things are very austere, you know? If that’s what I do for you, it’ll be as dark as the darkest night. You’ll barely be able to make out the gold. We’ve got to find the night lights.’

He’s right. This shouldn’t be austere. I’m in the arms of a boy who’s got a hand under my skirt. That’s what makes the meeting of incense and orange blossom so symbolic, this blend of the sacred and the erotic …

‘It’ll be tough to do something pleasant,’ says Bertrand, ‘because orange blossom and incense are two hard notes. If you want to make them prominent, you’re going for hard on top of hard.’

But the notes shouldn’t be a pretext, he adds, otherwise there’s no point. You can’t say you’re doing an orange blossom and incense fragrance then stick in a couple of drops just so you won’t be an outright fraud, like most perfume companies do nowadays.

I can’t help feeling a little smug. I’ve presented him with a challenge, and I’m starting to know him well enough to understand he thrives on challenges. So I try to help him the only way I know how, by telling him more about Holy Week, hoping that among my words he’ll find something that teases at his own memories, that translates into his own language; something that’ll make this scent as sensuous and seductive as Seville abandoning itself to the religious-pagan fiesta. The exhilaration of a city flowing from street to plaza to get a glimpse of the processions; the bar-hopping instead of the Stations of the Cross, the sea-salt aroma of the blond vino de manzanilla and the bittersweet herbal pungency of joints; the dizziness and flirting and laughter. The dark, thrumming beat of the drums, the solar jarring bursts of the brass bands, the beeswax coating the streets with a silky sheen, feet slipping as the crowd mills about. The darkened plaza where the float appears, blazing like the ocean liner in Fellini’s Amarcord, with the musty whiffs of derelict palaces seeping through shutter windows behind the wrought-iron grilles …

It’s a strange sensation. This man is so open, so willing to be enthralled, that I get the feeling he’s with me in the jostling crowd.

‘Fascinating. This isn’t my world at all, but it could’ve been. I must’ve lived this before, in another life, because it speaks to me so much.’

‘It’s as though I were trying to draw you into my memory.’

‘But I am there. Completely.’

9

Was that guy following me?

I tried walking faster but my strappy sandals made my steps wobbly and my 40s wraparound dress kept flapping open: I had to slow down to press it shut on my thighs. Paris is practically empty in August as Parisians migrate en masse to the beach, but there they were, the summer bachelors in their suits and ties, wife and children packed away, wandering out of their offices and picking up my trail. Appraising looks at a silhouette that was starting to shape up … Slowing down in front of shop windows when I looked over my shoulder … This was the first time I’d wandered off into Paris without my parents, and it felt as though the whole city was hounding me.

We’d finished paying off the house and the dollar was high, so we could afford our first European holiday. Being French-Canadians, our destination was never even discussed: it would be the old country. Paris, the very place I’d so aspired to come to a mere six years ago. But at seventeen, you didn’t do excited when you were trailing behind your parents, wishing you didn’t look as though you were with them. This was just a scouting expedition. I’d be back on my own some day. By then I might have figured out how to handle the attentions of the older males of the Parisian herd. Who did those guys think I was?

Sweat was rolling between my breasts. My stalker was still there, some guy idling away his lunch hour, probably enjoying my panic, his hunter’s instincts aroused. I ducked into a perfume shop – the touristic Avenue de l’Opéra hadn’t been hit by the annual holiday shut-down. A slight, dark woman with side-swept hair framing a heart-shaped face, her crimson lips a vivid contrast with the lapis lazuli of her drawstring-waist dress, gave me what I would later come to call ‘the Parisian bar-code gaze’: a jaded, swift, head-to-toe assessment of market value. She made me feel as though I’d crawled out of a trashcan.

‘May I help you, mademoiselle?’

I peered through the window. My stalker was leaning down to spy on me between the Christian Dior displays.

‘Actually, I came in because this man was following me … No, don’t look! Can I stay here for a while?’

I was beginning to amuse her. Slightly.

‘Stay as long as you want.’

I fussed with the lipsticks, jabbering about annoying Parisian men. Lapis Lazuli cocked her head on her shoulder.

‘And why does that bother you?’

‘I find it … insulting. As though they thought I was cheap.’

‘They’re just trying their luck. No harm done. Let me know if I can help you with anything.’

I turned my attention to the bottle display. Since Tigress, I’d managed to smuggle Shalimar talcum powder and a Coty Sweet Earth compact with three small pans of wax smelling of hyacinth, honeysuckle and ylang-ylang into the house. The latter’s scent stayed fairly close to the skin and I’d found I could risk it even in the vicinity of my father’s oversensitive nose. But the stuff on those shelves was better: a dive into the glossy pages of French magazines.

‘That’s a very pretty dress you’ve got there, mademoiselle. Did you find it at the flea market in Saint-Ouen?’

I’d been to Saint-Ouen, of course, though the dress came from a vintage clothing stall in downtown Montreal. Since I’d stumbled on it, my closet had become crowded with what my mother disgustedly called ‘old clothes’ – 40s crepe dresses, ruched silk blouses and nip-waisted, shoulder-padded satin jackets. Clearly, I was on to something if this elegant Parisian thought my dress was pretty …

I reached out my hand to a bottle shaped like a flattened drop, took off the cap and was on the verge of raising it to my nose when Lapis Lazuli snatched it, deftly dipped a blotter into it and waved it around in the air before handing it over.

‘Voilà, that’s how it’s done,’ she said in that dry, pedagogical voice Parisian women use when they’re handling clueless tourists. Her bronze-lacquered eyelids fluttered as she brushed me with another bar-code look, a little more slowly this time.

‘You’re lovely … so pulpeuse.’

It was the first time I’d heard that particular French word, a synonym for plump, perhaps, but one conjuring ripe-fleshed fruit rather than blubber. Lapis Lazuli had pronounced it as though she’d kissed the air twice. I wondered whether she was coming on to me. In fact, she was closing in for the kill.

‘You need a luscious, ample, floral scent to suit those naughty eyes of yours peeping under your fringe – no wonder men are following you around … This is First, by Van Cleef and Arpels. I’ve always thought jasmine was wonderful with pale olive skin like yours …’

Pearly bubbles popped inside my nose while I flailed about for my scant olfactory references.

‘This reminds me a little bit of … Rive Gauche, maybe?’

Lapis Lazuli nodded.

‘It’s in the same family, but it’s more opulent. It may be too ladylike for you though. How about Azzaro? It’s also got jasmine, and rose, and gardenia, but with a warm amber and sandalwood base. The little touch of plum gives it a lovely rounded feeling …’

I’d never heard anyone speak about fragrance that way. Apart from my dissections of ads with Sylvie to pick out the women we’d become if we sprayed on the potions, I’d never discussed fragrance at all. Of all the notes Lapis Lazuli had mentioned, only rose and plum came within the scope of my experience. But Azzaro did feel like a better fit than First. There was something tender about it, an earthiness seeping through the flowers.

I wandered over to a round bottle with a cap in the shape of twin stylized arums. This brand I knew better. In a bid to wean me off my ‘smelly old rags’ my mother had sewn me a flowered chiffon drop-waist dress by Chloé from a Vogue Paris Original pattern and I loved the way the drawstring neck slid off my shoulder when I loosened it after leaving the house.

‘Why yes! Chloé. Why didn’t I think of it myself?’

Smothered in an avalanche of white petals, I gasped, inhaled again, and let out a little delighted chuckle. This I could understand: FLOWERS.

‘I’ll take it!’

Lapis Lazuli tut-tutted.

‘You need to know if it likes your skin and if your skin likes it. Try it on for a while.’

What, she didn’t want to make the sale now?

‘Try Chloé on one wrist and Azzaro on the other. You can come back later.’

I did come back the next day for a bottle of Chloé. Not because I was particularly smitten with it: for all her frothy blondeness and floaty flowered chiffon, Karl Lagerfeld’s first fragrance felt like she could pogo me off the dancefloor without breaking a stiletto heel. But it would have been hard to find a scent more obnoxious to my father; the olfactory equivalent of the Dior scarlet lipstick I also bought from Lapis Lazuli when I went back.

Needless to say, that huge wake of flowers drew even more Parisian flesh-hounds. Some of Lapis Lazuli’s sexual self-confidence must have seeped under my skin, because I was starting to feel it was fun. I’d even dawdle and throw backwards glances from under my fringe. My body may not have had a Vogue model’s tawny long-limbed elegance or Lapis Lazuli’s dusky wiriness, but it had magnetic power. Men were such animals …

My Parisian initiation came at a turning point for the industry. The 1976 First by Van Cleef and Arpels was actually ‘the last major perfume of this century which was developed in the classical manner, the last perfume not to use marketing’, its author Jean-Claude Ellena told Michael Edwards in Perfume Legends. Later on, in his Journal of a Perfumer, he added that he had ‘collected, borrowed and piled up every sign of femininity, wealth, power’ to compose it.

The following year, a perfume was launched that outdated the bourgeois charms of the Van Cleef and sent perfume executives scurrying to huddle with their marketing teams; a perfume that tapped directly into the subconscious perception of perfume as a mysterious, intoxicating substance that could magically transform women into exotic empresses.

Yves Saint Laurent’s 1977 offering sprung, as fragrances had since Poiret’s day, from the sovereign decision of a couturier. What was unprecedented was the strength and consistency of its scandalous concept.

Opium wasn’t the first perfume to be named after a drug. The 1933 Cocaina en Flor, by the Spanish house of Parera, was promoted as ‘a mysterious perfume … which enthrals, attracts, bewitches’. Further back, the industrial-strength 1927 Russian perfume Krasnyi Mak, ‘Red Poppy’, overtly played on balsamic, spicy notes evocative of opium resin, a product of Soviet Afghanistan. Did the same concept inspire similar olfactory results? ‘Red Poppy’ smells like a forerunner to Opium. But the drug that Yves Saint Laurent was thinking of in his blissed-out Marrakech retreat was LSD, according to the designer Pierre Dinand, who went to meet the couturier in his Villa Majorelle to discuss the bottle. The name Opium sprung from the Japanese inro Dinand brought as an inspiration in a later session. Yves Saint Laurent recognized it instantly as the phial samurais used to carry their salt, spices and … ‘opium!’ he exclaimed. The American pharmaceutical company that owned the licence for Yves Saint Laurent perfumes, Squibb-Myer, was understandably horrified, but Saint Laurent was adamant – and right. The scandalous, exotic, mysterious Opium was appropriated by women all over the world precisely because, like the drug, it promised escape. The perfume itself was of unheard-of strength and concentration for a French fragrance. Up to then, only Estée Lauder had offered such powerful brews and, in fact, the American grand dame was distinctly displeased at recognizing a formula quite similar to her own Youth Dew (she retaliated with Cinnabar, in what would be dubbed ‘the war of the tassels’). Industry insiders also say Opium was actually quite cheap to make, which would induce a downward spiral in budgets.

Opium was Yves Saint Laurent’s swan song as ‘the designer who gave power to women’, in the oft-quoted words of his partner, Pierre Bergé. Despite its transgressive allure, it expressed the couturier’s retreat from the Rive Gauche and the liberated Parisiennes he had induced to wear trousers into the exotic, colour-saturated dream worlds he’d been exploring in Marrakech. The woman ‘addicted to Yves Saint Laurent’ embodied by Jerry Hall in the first print ads had dropped the keys to power to lean back languidly on the gold-embroidered cushions of her Chinese den, where she rested after wild nights at Studio 54 or Le Palace. Or was it that, sated by Opium, the supine Amazon had at last shed her need for men in an ultimate declaration of independence?

Breaking away from the real, albeit privileged, world to set off for imaginary lands, couture became a spectacle. Over the following years, its relevance waned; couturiers ceased to dictate styles and so, essentially, became image purveyors driving the sales of cosmetics, perfumes and accessories. The conception of designer fragrances would be taken over by the marketing departments.

The launch of Opium in North America was also a watershed moment in my olfactory life. I’d come back to Canada after my trip to Paris determined to save up enough money to go back to France to study. Over the Christmas holidays, I worked as a gift-wrapper in a high-end Montreal department store, right next to the perfume counter. This was where I contracted a lasting addiction to cashmere – I had to fold those sweaters before wrapping them up – and a Pavlovian loathing for Opium, which the sharp-taloned Hungarian Lisa would spray all day and sell by the gallon to last-minute male shoppers. My stint as a gift-wrapper, which went on for three years, practically vaccinated me against the whole of the Estée Lauder opus up to 1980 and most of the better-selling classics – N°5, Arpège, L’Air du Temps – whose every waft was tainted with Opium. The potent mix clung to my clothes; it became associated with Lisa’s hypnotic sales pitches, my aching feet and another type of ache, for the beautiful things that passed briefly through my hands and that I couldn’t afford. The experience nearly put me off mainstream fragrances altogether, at an age when most teenagers were scrimping to buy their first bottle of Anaïs Anaïs or Cristalle.

Today, standing in the cavernous Sephora flagship store on the Champs-Élysées, buffeted by waddling bum-bagged tourists and fleet young black-clad sales assistants, I wonder how I’d go about choosing my first grown-up perfume. The wall of fragrances must cover the better part of a kilometre; atomizer-wielding demonstrators lie in ambush and avoiding their spritzes requires ninja-like skills. The conversation I had with that glamorous Parisian shop manager back in the late 70s I could never have here. And the fragrances I was offered then, opulent stuff with breasts and hips and a regal stride, gather dust on the bottom shelves, if they’ve survived at all (the original Chloé hasn’t). Teenage girls are the target demographic for practically every mainstream launch; brands fall all over themselves to cater to their tastes. The Max Factor Green Apple that felt like a slap in the face to me has now grown into a fruit basket the size of the Himalaya and spilled out into every shopping mall.

The cheery, unsophisticated berry had been bumping for decades at the door of perfumers’ labs before someone wondered what that squishy noise was, saw a lick of red juice trickle in, opened up and … Ker-plash! The whole crop spilled into the vats. Soon, even legendary perfume houses such as Guerlain were plonking the notes into the mix: perfume had suddenly gone pink. The berry binge introduced within the codes of fine fragrance a type of note that had come up from functional perfumery. It used to be the other way round: if a perfume was popular, functional fragrances copied it in a simpler, cheaper form. This is why many older brands of hairspray smell of Chanel N°5 or L’Air du Temps; why shampoos in the 70s had the green notes made popular by Chanel N°19 or Givenchy III. Why, at least five products in my bathroom smell of L’Eau d’Issey at this very minute. But in the 90s, the notes of functional fragrances started trickling up into fine fragrance with the synthetic musks used in detergents when the public started craving ‘clean’ in a reaction to the over-saturated scents of the 80s. Perhaps not so coincidentally, this happened at a time when detergent companies were busy buying up perfume houses, their executives smoothly segueing from washing powders to fine fragrance. Fruity notes were the second wave in the 90s, a trend for which the American consultant Ann Gottlieb claimed responsibility. When hired by Bath & Body Works, she said, she introduced ‘things that, up until then, women had found almost nauseating. These fruity notes then came into the public domain much more, and people started loving [them].’

OK, so now those of us who still find them nauseating know who to blame for the wall-o-fruit we crash into as soon as we step into the mall. While I can only congratulate Ms Gottlieb on her success and influence, I can’t quite find it in me to be grateful to her. Especially since her claim demonstrates that the trend sprung from massive clobbering rather than public demand. Granted, the public may have a yen for cheerfully regressive, synthetic scents that remind them of boiled sweets or shampoo – familiar and easy to understand in our sound-bite, mouse-click, twittering ADD world. In a way, Love’s Baby Soft is still what little-girl scents are made of; spayed smells for female eunuchs. If I were sixteen today, what would I do? Probably pick the latest from a brand I liked. Empty the bottle. Then switch to something else. Would it even be possible to feel the fierce commitment I felt for the first fragrance I truly made my own?

Of course, it helped that I’d fallen in love.

10

Onscreen, Fred MacMurray was ringing the doorbell of a Spanish-style Los Angeles house. In a minute, he’d be leering at Barbara Stanwyck’s anklet. In half an hour, they’d be plotting to bump off her husband. I’d seen Double Indemnity before. My eyes wandered from the screen to the silhouettes in the first row, bathed in silvery light. Since Concordia University’s film noir retrospective had begun, I’d been sitting behind them: the tall, quick, witty Michael, slim as a brushstroke of Indian ink in his sharp-shouldered Thierry Mugler suit; Jon, his scruffy friend in the scuffed aviator jacket, with his stubborn jaw, knobby wrists, light-brown curls tumbling on his forehead; Lise, a poised, slant-eyed blonde with a whispery voice, cinched waist and early-60s pumps; and Mimi, a petite, sarcastic brunette with scarlet lips and schoolteacher cat’s-eye glasses. I’d been breathing in the Waft. I couldn’t make out which one of them wore the bitter leather and ashtray fragrance that rose up from the first row they’d commandeered. They all seemed to trail that after-hours cloud. Once, I’d lingered in the auditorium after they’d left – we’d got as far as small nods and half-smiles – and leaned down on the scruffy one’s seat: the still-warm fabric had soaked up the scent. It felt as tough and dark and raspy as Barbara Stanwyck’s voice. I had a crush on all of those kids, but a little bit more on Jon.

‘I don’t need to use up my bottle of Van Cleef. I’ll just sit next to Denyse here.’

Michael plonked himself down on the couch next to me, comically fanning himself with his hands. He was the little gang’s charismatic leader, fuelling our discussion with esoteric references to the Bauhaus, Russian Constructivists, Beat poets and Tamla Motown … This was the first time I wore their Van Cleef and though I’d felt a little self-conscious about appropriating the Waft – they did all wear it, boys and girls, as it turned out – I’d pretty much spray-painted myself with it in Jon’s bathroom.

Danny had been the first to speak to me. After the film, he’d invited me back to his flat, where they all hung out before hitting a gay disco in downtown Montreal – they’d crash into the DJ’s booth to pester him into playing the selection they felt like dancing to that night. By then, I’d become sufficiently adept at manipulating style to impress even this bunch of sartorial semioticians: punk rock had been a liberating experience to which I’d applied my head-of-class analytical skills. Punk meant you could be a scowling mortadella trussed in dayglo fishnet stockings and still be light years cooler than any Farrah Fawcett blow-dried clone. It was all about playing with signs of the ugly, the shocking, the rejects of mainstream codes. Bathed in the Waft, I knew I was finally in with the in crowd, art-school post-punks who revived styles at such an accelerated pace we lurched from 60s bubblegum pop and Star Trek kitsch to Beatniks and free jazz within a single summer.