Новинки

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making …

Looking for an edge in today's tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and deceit. Instead, by being honest and open with clients, you will be rewarded with long-term, profitabl…

PRAISE FOR BONDS FOR CANADIANS «Andrew Allentuck is one of the premiere financial journalist covering fixed income markets from a uniquely Canadian perspective. His knowledge of the bond market is second to none.» –Randy LeClair, CFA, Vice-President …

"In these economic times this book is more important than ever. A must-read for the leaders of today and tomorrow." Douglas R. Conant, president and chief executive officer, Campbell Soup Company Praise for High Commitment, High Performance «It is se…

For thousands of years, those who controlled and monitored society's finances-accountants-were often the most powerful, respected, and influential members of the community. From the collectors at communal granaries in the ancient Middle East to the s…

The follow-up to Real Traders, Real Lives, Real Money, this book explains how a landscape gardener turned full-time trader transformed $32 000 into $110 000 in nine weeks trading contracts for difference (CFDs). Other top Australian traders' secrets …

George Kohlrieser—an international leadership professor, consultant, and veteran hostage negotiator—explains that it is only by openly facing conflict that we can truly progress through the most difficult business challenges. In this provocative book…

How to create a successful promotional product campaign for any business According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional items for business growth, and how to cre…

You could think of Setting Up LAMP as four books in one, but it's actually something much more valuable: a single volume that presents the open-source technologies known collectively as LAMP—Linux, Apache, MySQL, and PHP—as tightly dovetailed compone…

Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business proble…

"Filled with creative strategies that work in today's market. A must-read for the real estate investor!" -Albert Lowry, PhD, New York Times bestselling author of How You Can Become Financially Independent by Investing in Real Estate A few years ago, …

MAKE A FORTUNE IN REAL ESTATE-Without Owning Property! Did you know that you don't actually have to own real estate to profit from it? It's true! If you control the paperwork of real estate-the contracts, mortgages, and deeds-you can make money witho…

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to w…

Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for p…

The reliable, classic guide to INCOME PROPERTY BROKERAGE–now updated for the 21st century For more than thirty-five years, this guide has been the most reliable, trustworthy resource for real estate brokers and agents who want to increase their commi…

In this provocative book, Margaret Heffernan, former CEO and Fast Company contributor, fuses her own experience with that of hundreds of women to identify the biggest challenges and the best solutions that women face today. From VPs of Fortune 100 co…

A detailed guide to successful, efficient project management, written by two pros with a combined 55 years «in the trenches!» Project management is a vital and growing component of many organizations and can literally make or break a company. In this…

A twenty-first-century update to the modern business classic . . . For more than fifteen years, this handy guide has provided entrepreneurs and small business owners with a simple, step-by-step plan for buying or selling a business-without their own …

CEOs and managers live and die by delivering superior performance to shareholders. This is why expectations-based management has been developed. Outperform with Expectations-Based Management (EBM) introduces a revolutionary new performance metric tha…

One of the foremost financial writers of his generation, Peter Bernstein has the unique ability to synthesize intellectual history and economics with the theory and practice of investment management. Now, with classic titles such as Economist on Wall…