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Intravenous Therapy is a concise, accessible guide to the basic theory and practice of IV therapy. It focuses on elementary principles, avoiding more specialist practice, in order to enable students and newly qualified nurses to effectively manage pa…

I used to wonder why we have so many health care managers and so few health care leaders. If you are curious about the same thing–Jo Manion explains it all in this book. –Leland R. Kaiser, president, Kaiser Consulting «Today's challenging health care…

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for …

Exercise Physiology: A Thematic Approach introduces students with little or no background in human biology to the fundamentals of the physiological processes involved in sports performance. Its central theme is the physiological explanation of maxima…

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to…

Patellofemoral complaints are a major problem for all those working in sports medicine and orthopaedics. The correct diagnosis at an early stage is essential if subsequent treatment is to be successful and secondary complications are to be avoided. W…

Designed for the practitioner in the field or the clinic, this quick reference manual provides medical and surgical guidance in a practical, concise manner. Procedural in its approach, this text contains many tables, charts and lists, and step-by-ste…

This successful book, now in its third edition, continues to provide a comprehensive introduction to the role of epidemiology in veterinary medicine. Since the publication of the second edition there has been considerable expansion in the application…

Dogs are a part of nearly 40 percent of United States households. With this in mind, author Linda P. Case has written the definitive textbook on dogs and their care. Completely updated and revised, the second edition of The Dog covers four areas of c…

The need to understand, interpret and analyse competing risk data is key to many areas of science, particularly medical research. There is a real need for a book that presents an overview of methodology used in the interpretation and analysis of comp…

Biochemical analysis is a rapidly expanding field and is a key component of modern drug discovery and research. Methods of Biochemical Analysis provides a periodic and authoritative review of the latest achievements in biochemical analysis. Founded i…

Drawing upon the expertise of film scholars from around the world, Puzzle Films investigates a number of films that sport complex storytelling–from Memento, Old Boy, and Run Lola Run, to the Infernal Affairs trilogy and In the Mood for Love. Unites A…

IS YOUR BUSINESS VULNERABLE TO FRAUD? It's not a secret that corporate fraud and scandal are real threats to business today, from which no business, large or small, is immune. Fraud losses are devastating-but they are also highly avoidable. Policies …

Provides practical easy-to-implement advice on how to comply with the latest rules and regulations. Shows how to recoup money spent on duty drawbacks. Shows how to get around trade barriers in foreign countries. Shows how to use the internet and othe…

Since its famed introduction of the “boiled bunny,” Fatal Attraction (1987) established itself as one of American cinema’s most controversial films. This insightful new book surveys the film's formal features and its ideological impact, paying specia…

Neil Gascoigne provides the first comprehensive introduction Richard Rorty’s work. He demonstrates to the general reader and to the student of philosophy alike how the radical views on truth, objectivity and rationality expressed in Rorty’s widely-re…

Substantially updated and revised, the third edition of Philosophical Writing is designed to help those with little or no experience in philosophy to think and write successfully. Traces the evolution of a good philosophical essay from draft stage to…

This is the first book devoted to the work of Ernest Sosa, one of the most influential contemporary epistemologists. Part of the acclaimed Philosophers and Their Critics series. The editor’s introduction serves as an introduction to Sosa’s epistemolo…

Many books have been written about war, but few have focused on how wars can be brought to an end. Wars are rarely inevitable however and this book is aimed at understanding how violent conflicts can be brought to a close through intervention, mediat…

This thought-provoking introduction to economics exposes readers to the workings of the market in a democratic state. The text explains basic economic concepts from a political perspective: how the price mechanism substitutes for central authority in…