Автор не определен

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended …

Inspirational guidance on building the entrepreneurial spirit in any enterprise In Business Upgrade, well-known trainer and consultant on entrepreneurialism Richard Parkes Cordock shows readers how to reinvigorate their company by developing entrepre…

So What? gets straight to the point so you can cut through the noise and nonsense of work. Much of what we learn in our formative years is unlearnt in later life. As grown-ups we are often unable to answer the simplest of questions in a clear, direct…

Demystifying Outsourcing emphasizes the importance of building partnerships with consultants and vendors to achieve results. Training managers who utilize this resource will build their confidence and strengthen their outsourcing capabilities as they…

In this stimulating and highly original work, Kevin Doogan looks at contemporary social transformation through the lens of the labour market. Major themes of the day – globalization, technological change and the new economy, the pension and demograph…

Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all– find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout th…

In 2007 the sale of naming rights brought an estimated $4 billion in revenue to the nonprofit sector What slice of the pie did your organization enjoy? From transformational gifts to naming traditions to pricing strategies for capital campaigns, Nami…

Infused with wisdom and a strong dose of humor, Making Hostile Words Harmless offers therapists and their clients a unique collection of effective exercises and bully-busting responses guaranteed to diffuse difficult exchanges. Filled with helpful to…

As the philosopher Martin Buber wrote, «All real living is meeting.» People like to get together. That?s why special events can often work so much better for nonprofit organizations than other, less social types of fundraising programs. From red-carp…

Preparation. Planning. Execution. It's all here! Finally, a clear and compelling guide to the key components shared by all campaigns. Illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book highl…

Winner of the 2006 John D. Criticos Prize This book introduces the reader to the complex history, ethnicity, and identity of the Byzantines. This volume brings Byzantium – often misconstrued as a vanished successor to the classical world – to the for…

Organized as a quick and user-friendly roadmap for board members and chief executive officers as they reflect on their roles and duties together, Transformational Boards offers an engagement framework for board leadership designed to help boards lead…

Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication…

Kirk Zylstra's focus on the customer is a fresh approach to lean. Companies that can bear the burden of variability will develop a strategic advantage in today's volatile market. —Travis Jarrell Institute of Industrial Engineers Program Committee Cha…

This book makes an important contribution to our understanding of practice-based organizational learning and knowing. Based on the author's detailed study of safety practices in different corporate settings. The author uses this study to empirically …

The absolute beginner's guide to learning basic computer skills Computing Fundamentals, Introduction to Computers gets you up to speed on basic computing skills, showing you everything you need to know to conquer entry-level computing courses. Writte…

Get a clear picture of IP Multicast applications for delivering commercial high-quality video services This book provides a concise guide to current IP Multicast technology and its applications, with a focus on IP-based Television (IPTV) and Digital …

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of house…

Be Prepared to Lead in the Moment: Assess, think, and respond on-the-spot Impromptu shows leaders how to think on their feet and respond eloquently in every situation. Never have there been so many opportunities to inspire and influence in everyday s…

Get a new perspective from the ‘other half’ of macroeconomics The failure of the vast majority of economists in government, academia and the private sector to predict either the post-2008 Great Recession or the degree of its severity has raised serio…