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The Behavioral Foundations of Strategic Management
The Behavioral Foundations of Strategic Management

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The Behavioral Foundations of Strategic Management

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Язык: Английский
Год издания: 2018
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This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches.

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