The Brandgym
![The Brandgym](/covers_330/43492925.jpg)
Полная версия
The Brandgym
текст
0
Язык: Английский
Год издания: 2019
Добавлена:
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of «workouts» that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.