В учебно-методической разработке представлены структура программы дисциплины «Фандрейзинг, спонсорство и благотворительность», отдельные методики проведения интерактивных и практических аудиторных занятий, выполнения самостоятельной аудиторной и внеаудиторной работы студентов, оценки успеваемости студентов и технологическая карта для самооценки студенческой активности, дополнительная литература по дисциплине. Материал по изучению дисциплины построен так, чтобы студенты могли постоянно сравнивать и анализировать стратегии, тактики, средства, методы и технологии фандрейзинга, социальной рекламы и некоммерческих паблик рилейшнз в отечественных и зарубежных социокультурных условиях для последующей разработки стратегий проектирования социально-значимых и академических проектов. Предназначено для бакалавров, обучающихся по направлению подготовки «Реклама и связи с общественностью», а также для студентов других профилей, связанных с рекламной деятельностью. Может быть использовано для решения задач в сфере обозначенной профессиональной деятельности.


учебная и научная литература

ценные бумаги / инвестиции

учебно-методические пособия

благотворительность

рекламная деятельность

некоммерческие организации

связи с общественностью

стратегия и тактика

спонсоры

знания и навыки

Фандрейзинг, спонсорство и благотворительность

любовные романы

фэнтези

современная русская литература

современные любовные романы

современная зарубежная литература

детективы

об истории серьезно

приключения

книги о приключениях

ужасы / мистика

учебники и пособия для вузов

cтихи, поэзия

книги по психологии

стихи и поэзия

гуманитарные и общественные науки

русская классика

мистика

боевики, остросюжетная литература

публицистическая литература

In Point, Click & Wow! you will find the insider knowledge of public speaking that we all need but were never taught. When Point, Click & Wow! was first published more than ten years ago, it quickly became the go-to resource for creating laptop presentations that have the «Wow» factor! Completely reworked and updated, this new third edition puts the focus on you, the presenter, who must create a winning presentation every time. Claudyne Wilder's groundbreaking book offers myriad new features and updated slide designs as well as illustrative stories and advice from executives. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

зарубежная деловая литература

стратегический менеджмент

Point, Click and Wow!. The Techniques and Habits of Successful Presenters

A step-by-step visual guide to off-loom bead weaving This photo-intensive guide is a comprehensive resource for creating off-loom beadwork, from simple stitches that any beginner can do to more advanced techniques that you can work up to as you build your skills. Every page includes detailed color photos and diagrams that make it easy to follow along. You'll learn how to weave the peyote, ladder, brick, square, right angle weave, and herringbone stitches, as well as make beaded netting and create beaded clasps and other decorative details. Plus, you'll get patterns to make modern, stylish pieces, from necklaces, bracelets, and earrings to napkin rings.

зарубежная образовательная литература

Teach Yourself VISUALLY Beadwork. Learning Off-Loom Beading Techniques One Stitch at a Time

In this extraordinary book Col. Kolditz explains that his research on in extremis leadership, where followers perceive their lives to be threatened, reveals that the leadership lessons and principles in evidence in dangerous settings also apply to leading in business and everyday life. The book shows how leadership literally defines the promise of hope or future life and that extremely capable leaders are needed in all walks of life. The book describes a variety of high-risk situations that are ideal settings to seek and find great leaders, assess how they might be different, and to glean valuable insights for extraordinary leadership in our everyday lives. Through heart-stopping real-life stories of leaders in these extreme situations, Kolditz insists that leaders at all levels can improve their effectiveness. 

In Extremis Leadership. Leading As If Your Life Depended On It

Julie L. Davis and Suzanne Harrison Today's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Up until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a unique new concept is revolutionizing the way companies are getting value from ideas. Instead of incorporating them into products or services, today's innovations may be bartered, licensed or sold in the «idea» stage for tremendous amounts of money. For example, IBM currently receives well over $1 billion in revenue every year from licensing its intellectual property, unrelated to the manufacture of a single product. Today more and more companies are adopting this idea of turning their legal departments, where intellectual property is housed, from cost centers into profit centers. Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets takes an in-depth look at the revolutionary concept of Intellectual asset management (IAM). IAM is changing the way companies all over the world are doing business. In their careers as business consultants, the authors have been privileged to meet individuals who were clearly ahead of their time when it came to realizing value from their companies' innovations. Based on their interactions with the ICM Gathering–an international group of companies who meet several times a year to create, define and benchmark best practices in the area of IAM–the authors have compiled a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets. Incorporating stories and teachings from some of the most successful companies in the worlds – such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others – the authors have made an exhaustive study of IAM and its implications for today's businesses. They have culled a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets. 

бухучет / налогообложение / аудит

Edison in the Boardroom. How Leading Companies Realize Value from Their Intellectual Assets

Written by a long-standing practitioner in the field, this timely and critical work is your best source for understanding all the complex issues and requirements associated with corporate compliance. It provides clear guidance for those charged with protecting their companies from financial and reputational risk, litigation, and government intervention, who want a robust guide to establish an effective compliance program. 

Building a World-Class Compliance Program. Best Practices and Strategies for Success

Margin Trading from A to Z offers a step-by-step explanation of the mechanics of the margin account. Filled with in-depth insights and expert advice, this book uses a hands-on approach to show how a Regulation T Margin Call is arrived at; how it may be answered; and how an account looks once a call is issued and after the call is met. Other items covered by this detailed guide include minimum maintenance requirements, short selling, memorandum accounts, options, hedge funds, and portfolio margining. The book includes quiz questions and a comprehensive exam.

Margin Trading from A to Z. A Complete Guide to Borrowing, Investing and Regulation

A revolutionary program that can indefinitely postpone the need for dialysis If you've been diagnosed with kidney failure, this book could save your life. If you suffer from diabetes, hypertension, obesity, or any of a host of conditions that put you at risk for kidney disease, you owe it to yourself to read what is in this book. If you are among the 60,000 North Americans who go on dialysis each year, the information in this book could substantially improve your quality of life. In Coping with Kidney Disease, a leading expert tells you, in plain English, what you need to know to: * Understand kidney failure * Recognize early warning signs of kidney failure * Get a proper diagnosis * Talk with your doctors about it * Confidently evaluate treatment options * Take charge of your treatment * Delay dialysis or even avoid the need for it altogether The centerpiece of Coping with Kidney Disease is Dr. Walser's revolutionary 12-step program for avoiding dialysis. Based on treatments he has pioneered with his own patients at the Johns Hopkins University School of Medicine, the program calls for a supplemented low-protein diet supported by treatments to control blood pressure and correct high cholesterol. So effective has this breakthrough strategy proven to be that in many patients it actually worked to slow or arrest the progression of kidney failure to the end stage. Knowledge is power. Coping with Kidney Disease empowers you with what you need to take charge of kidney disease. 

медицина / здравоохранение

медицина

Coping with Kidney Disease. A 12-Step Treatment Program to Help You Avoid Dialysis

Полная версия

Фандрейзинг, спонсорство и благотворительность

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