На рубеже XXI века теоретики социальных наук предсказывали шок будущего. Похоже, что для маркетинга он наступил сейчас. Мы наблюдаем стремительное развитие информационных технологий, которые принципиально меняют дизайн маркетинговой теории и практики. В учебнике предпринята попытка представить традиционные и новейшие, основанные на диджитал-технологиях, подходы и способы маркетингового анализа российского рынка и продвижения товаров и услуг организаций и компаний. В книге утверждается, что традиционные маркетинговые стратегии остаются базовыми принципами для современного онлайн-маркетинга.
Автор будет рад, если учебник поможет студентам бакалавриата, обучающимся по направлениям подготовки «Реклама и связи с общественностью», «Менеджмент» и «Экономика», осознать новые смыслы современного маркетинга, станет полезным подспорьем в методической работе преподавателя.



учебная и научная литература

маркетинг, PR, реклама

учебники и пособия для вузов

классический маркетинг

управление маркетингом

маркетинговая деятельность

маркетинговые стратегии

знания и навыки

учебники по маркетингу

Основы современного маркетинга

Интегрированные коммуникации

Фандрайзинг образовательной организации

любовные романы

фэнтези

современная русская литература

современные любовные романы

современная зарубежная литература

детективы

об истории серьезно

приключения

книги о приключениях

ужасы / мистика

cтихи, поэзия

книги по психологии

стихи и поэзия

гуманитарные и общественные науки

русская классика

мистика

боевики, остросюжетная литература

публицистическая литература

When it comes to buying and selling real estate, knowledge is power – and this book lets you in on the secrets. Everything You Need to Know (But Forget to Ask) When Buying or Selling Property is a concise, authoritative guide. In plain, simple language, real estate agent Mary Smits looks at the many issues that confront both buyers and sellers, including: choosing a home or investment property wisely negotiating to save money understanding the paperwork dealing with and choosing real estate agents preparing to sell your property moving home. Mary explains how to search for property on the internet and provides tips to help you use buying and selling tactics to your advantage and avoid potential traps. The book features useful check lists to take with you to inspections, along with sound, practical advice.

недвижимость

зарубежная деловая литература

Everything You Need to Know (But Forget to Ask) When Buying or Selling Property

Get to know what Formula One racing is all about This book delves into the strategy, technology, and spirit needed to win a Formula One race. Every angle of a race weekend is covered in detail, from scrutineering to pitstops to podium. You’ll also read about the rivalries and politics that have turned the sport into a global televised drama. Illustrated with black and white photographs, Formula One Racing For Dummies will serve the die-hard spectator or armchair fan alike. Discover how to: Identify race strategies Understand the role of each team member Master the latest rules and regulations Appreciate a Formula One car’s cutting-edge design Enjoy Formula One from the stands and on TV The Dummies Way Explanations in plain English «Get in, get out» information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humour and fun 

спорт / фитнес

хобби / увлечения

спорт

Formula One Racing For Dummies

An easy-to-follow guide to a hot new form of yoga Yoga with Weights is the latest breakthrough in mind-body exercise, integrating the mindfulness of yoga with the physical culture of body-building. Building on the strengths of both disciplines, this friendly guide shows readers how to safely combine yoga postures while simultaneously working out with lightweight hand-held free weights. It features customizable exercises that target specific areas of the body, each illustrated with multiple photos, and provides guidelines for combining healthy eating with workouts. Sherri Baptiste (Marin County, CA) is the founder of Baptiste Power of Yoga, a nationally recognized method of yoga offered throughout the United States. She teaches yoga classes throughout the United States and hosts retreats around the world.

йога

Yoga with Weights For Dummies

The definitive look at Wall Street in the 19th Century Perhaps the 19th century's best book on Wall Street, Fifty Years in Wall Street provides a fascinating look at the financial markets during a period of rapid economic expansion. Henry Clews was a giant figure in finance at that time, and his firsthand account brings this colorful era to life like never before. He reveals shocking stories of political and economic manipulation and how he helped bring down the mighty Boss Tweed. He writes eloquently about the madness of the markets and how the era's greatest speculators amassed their fortunes. This book provides an expansive view of Wall Street in an era of little regulation, rampant political corruption, and rapid financial change. Henry Clews was born in England in 1836 and emigrated to the United States in 1850. In 1859, he cofounded what became the second largest marketer of federal bonds during the Civil War. Later, he organized the «Committee of 70,» which deposed the corrupt Tweed Ring in New York City, and served as an economic consultant to President Ulysses Grant.

корпоративные финансы

финансовый менеджмент

Fifty Years in Wall Street

A complete guide to planning an estate under today's tax rules When it comes to your estate–no matter how big or small it may be–you shouldn't leave anything to chance. Proper planning is necessary to protect both your assets and your heirs. Estate Planning Law Specialist Harold Apolinsky and expert financial planner Stewart Welch III know this better than anyone else, and in the Revised and Updated Edition of J.K. Lasser's New Rules for Estate and Tax Planning, they offer valuable advice and solid strategies to help you plan your estate under today's tax rules as well as preserve your wealth. Packed with up-to-the-minute facts, this practical resource covers important issues, such as: * How new legislation will impact inheritances and trusts * Estate and generation-skipping tax planning * The role of wills, executors, and trusts * Treatment of charitable contributions * The do's and don'ts of gifting * Life insurance and retirement planning Filled with in-depth insights and expert advice, this book will show you how to efficiently arrange your estate today so that you can leave more to those you care about tomorrow. 

личные финансы

J.K. Lasser's New Rules for Estate and Tax Planning

Your personal coach and game plan for creating a unique and award-winning science fair project Developing a science fair project from the ground up can be a daunting task–and today's science fairs are more competitive than ever before. The Complete Workbook for Science Fair Projects takes you step by step through the entire process of brainstorming, finding, completing, and submitting an award-winning science fair project of your very own. The special features of this easy-to-use, interactive workbook include:Complete instructions and fun, meaningful exercises to help you develop a science fair project idea from scratchExpert advice on choosing and researching a topic, finding a mentor, conducting an experiment, analyzing your findings, putting together a winning display, and much moreInspiring stories of real projects that show how students solved particular problems This ingenious guide also helps you prepare to deliver a top-notch oral presentation and answer questions from science fair judges. Plus, you'll find sample project journal worksheets, a handy list of scientific supply companies, and lots of space to record your thoughts and ideas as you work on your project. Today's exciting world of science fairs and contests offers many great opportunities. With The Complete Workbook for Science Fair Projects, you'll learn to think like a scientist and create a more effective, impressive science fair project–opening the door for an amazing science journey! 

детская проза

детская познавательная и развивающая литература

The Complete Workbook for Science Fair Projects

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property. Order your copy today!

зарубежная образовательная литература

Essentials of Licensing Intellectual Property

Полная версия

Основы современного маркетинга

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