Данное учебное пособие подготовлено преподавателями кафедры маркетинга экономического факультета МГУ имени М. В. Ломоносова и предназначено для студентов бакалавриата, осваивающих учебный курс «Маркетинг». В нем раскрывается понятие маркетинга, а также формируется системное представление о содержании, логике и алгоритме создания ценности для потребителя. 
В данном учебном пособии изложены теоретические основы и основные понятия маркетинга как деятельности по созданию ценности для потребителя. Рассмотрена эволюция маркетинговых концепций. Освещены вопросы стратегического и тактического маркетинга. Показаны взаимосвязь и логическая последовательность различных маркетинговых инструментов.



учебная и научная литература

маркетинг, PR, реклама

учебники и пособия для вузов

классический маркетинг

учебное пособие для студентов

знания и навыки

учебники по маркетингу

Маркетинг: новые тенденции и перспективы

Потребление товаров люксовых брендов и их подделок

любовные романы

фэнтези

современная русская литература

современные любовные романы

современная зарубежная литература

детективы

об истории серьезно

приключения

книги о приключениях

ужасы / мистика

cтихи, поэзия

книги по психологии

стихи и поэзия

гуманитарные и общественные науки

русская классика

мистика

боевики, остросюжетная литература

публицистическая литература

Proven techniques for market profile users at any level A «market profile» presents a number of basic elements from the market in an easily understood graphic format that, when analyzed properly, can yield profitable intraday and swing trades that traditional indicators do not reveal. Steidlmayer on Markets shows readers how to find these opportunities using the innovative techniques developed by the author during his many years of trading the market. This fully updated Second Edition covers innovations in both technology and technique-and broadens the scope of «market profile» to include stocks. J. Peter Steidlmayer (Chicago, IL) joined the Chicago Board of Trade in 1963 and has been an independent trader ever since. Steidlmayer served on the Board of Directors of the Board of Trade in 1981-1983. While a director, he was responsible for initiating Market Profile and the Liquidity Data Bank. Steve Hawkins (Chicago, IL) has experience in trading in both stocks and commodities. Over the past seven years, Hawkins has educated traders across the globe. He has also collaborated on the writing of books on trading and written articles for industry trade publications. He is a graduate of the University of Illinois with a degree in economics. New technology and the advent of around the clock trading have opened the floodgates to both foreign and domestic markets. Traders need the wisdom of industry veterans and the vision of innovators in today's volatile financial marketplace. The Wiley Trading series features books by traders who have survived the market's ever changing temperament and have prospered-some by reinventing systems, others by getting back to basics. Whether a novice trader, professional or somewhere in-between, these books will provide the advice and strategies needed to prosper today and well into the future. 

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корпоративные финансы

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Steidlmayer on Markets. Trading with Market Profile

In Trump 101, Trump himself becomes your personal mentor and coach as he shares tips, tactics, and strategies, all designed to help you make the most of yourself, your career, and your life. Each chapter covers a basic rule or belief, and shows you how to make it work for you. Learn the vital qualities and skills that every successful businessperson needs. 

Trump 101. The Way to Success

Fasten your seat belt, it's all you need to wear. There is a new wave of thinking and action that puts people before process, choice before change, and meaning before money. We are now entering a new business, leadership and global age, with a vision, agenda and spirit born out of the realisation that there has to be a different way of success, business and leadership. One that sets us free from traditional business thinking, and takes you, your business and your life to new levels of awareness, success and achievement. This next business age is in your hands. The Naked Leader is the antithesis to the process driven mentality that has wasted so many millions, destroyed the trust between company and employee, and enabled so many companies to at best stand completely still. The Naked Leader is a distillation of David Taylor's ideas and inspiration – ideas which have made him Europe's most sought-after speaker on leadership and personal growth. David is known as the «Naked Leader» because of his extraordinary ability to strip away uncertainty and doubt, and conclusively show that everything we need to be successful, we already have. The Naked Leader shares hundreds of life-changing actions, including: * The fastest way to make any change in your life * How to build deep and lasting rapport with anyone * The 7 most powerful questions on earth * How to change how you feel, in a single heartbeat * The structure of guaranteed success * How to be an awesome presenter * Discovering who you really are, and why you are here The Naked Leader strips away the mystery, hype and jargon, to reveal the single formula for assured success that is available to everyone. The book is a journey which can be taken from beginning to end, or joined at any stage – taking you to wherever you want to be, drawing on the very best leadership thinking around the world, finally revealing the answer to the ultimate question, «who are you and why are you here?» Taylor reveals the exact, specific actions to take to predict the future, and then shape it. As a practitioner, not a theorist, Taylor knows what works, and what does not. He shows us what to do, and exactly when to do it. No matter what your vision, challenge or present position, The Naked Leader ensures that you succeed, making your future no longer a matter of chance, but rather a matter of choice. It is powerful, and the results are amazing. 

The Naked Leader. The True Paths to Success are Finally Revealed

"I have known Michael for over twenty years. He has one of the smartest business minds I know. When he gives me advice, I pay attention, and you should, too. Automatic Wealth is full of wisdom and insight filtered by a master and brought to you in a well-written and delightful style." -John Mauldin, Editor of the bestselling book, Just One Thing: Twelve of the World's Best Investors Reveal the One Strategy You Can't Overlook «I am not usually a fan of this kind of book. One entitled Automatic Wealth made me suspicious. But I am a fan of Michael Masterson, and when I read the book, I was impressed. Masterson manages to go beyond the theory to tell you exactly how real people make real money in the real world. That, I think, is his genius. He's able to open his own eyes and see for himself what actually works. The result is original, clever, and very helpful to anyone who is serious about building wealth.» -Bill Bonner, coauthor of Empire of Debt: The Rise of an Epic Financial Crisis «Michael Masterson has been a great friend of mine for over twenty years. I know for a fact that the strategy he teaches is the exact same strategy he has personally used to amass extraordinary wealth and prosperity for himself. He's reduced a normally daunting process down to six simple and unfailing steps YOU can absolutely use to vastly and rapidly increase your financial situation, often times doubling and redoubling your wealth every few years. This book will become your financial bible.» -Jay Abraham, author of Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition «Michael Masterson's book is brilliant and concise, packed with breakthrough insights and unique wealth-building tips. Best of all, it's practical because it combines proven investment and financial planning advice with street-smart business and real estate secrets.» -Robert Ringer, author of Action!, Looking Out for #1, and To Be or Not to Be Intimidated? 

личные финансы

Automatic Wealth. The Six Steps to Financial Independence

The Way of the Dog is a self-help classic. It tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets turned into a dog. He has to learn the way of the dog to get by. He has to develop the simple, clear way of thinking that a sheepdog has for its task. In doing so, he finds that he can achieve any goal he desires. It is the perfect pathway to success. Why a dog? A dog has only two states of thought, which are happy, and waiting to be happy. When it has a task to do, it sees the beginning and the end. It doesn't become anxious or depressed at the size of the job, but just undertakes it and deals with obstacles as they come. It always succeeds. Geoff Burch taps into the core of great personal development writing in The Way of the Dog. He focuses on the two big questions – what do you want to do with your life and how do you do it? By following the way of the dog, each obstacle in your path is dealt with unfailingly, one at a time. And if you don't know where you're going or what you need to make you happy, the sheepdog will show you how to recognise a sheep and not to waste time with goats. The Way of the Dog offers timeless, accessible, fast-paced, funny and memorable advice. Inspiring lifestyle wisdom is brought out through simple storytelling. Plan your course through life and overcome every obstacle in your path by adopting The Way of the Dog's route map to success. Unlike the instructions in flat-pack furniture, anyone can understand it, it is easy to do, and the outcome will not be a surprise or a disappointment. The Way of the Dog contains the secrets of success.

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The Way of the Dog. The Art of Making Success Inevitable

Trading Rules that Work introduces you to twenty-eight essential rules that can be shaped to fit any trading approach—whether you’re dealing in stocks, commodities, or currencies. Engaging and informative, Trading Rules that Work outlines the deeper psychology behind each of these accepted trading rules and provides you with a better understanding of how to make those rules work for you. 

Trading Rules that Work. The 28 Essential Lessons Every Trader Must Master

Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need. These quick and to-the-point guides feature detailed techniques and effective strategies presented in user-friendly chapters that are packed with checklists, examples, and practical resources. In each book, readers will find real-world advice in a fast and powerful format that includes: Words of Wisdom or «Right Hook Rules»-bite-sized memorable quotes Case Studies or «Opening Bell» Stories-real-life business lessons Effective Strategies or «Left Hook Laws»-all-meat, no-fat business strategies Incisive or «Standard Eight Count» Questions-insightful inquiries that prompt the reader to action Quick or «Knockout» Summaries-bullet points that sum-up each chapter and offer easy reference 

TKO Sales!. Ten Knockout Strategies for Selling More of Anything

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