Данное учебное пособие подготовлено преподавателями кафедры маркетинга экономического факультета МГУ имени М. В. Ломоносова и предназначено для студентов бакалавриата, осваивающих учебный курс «Маркетинг». В нем раскрывается понятие маркетинга, а также формируется системное представление о содержании, логике и алгоритме создания ценности для потребителя. 
В данном учебном пособии изложены теоретические основы и основные понятия маркетинга как деятельности по созданию ценности для потребителя. Рассмотрена эволюция маркетинговых концепций. Освещены вопросы стратегического и тактического маркетинга. Показаны взаимосвязь и логическая последовательность различных маркетинговых инструментов.



учебная и научная литература

маркетинг, PR, реклама

учебники и пособия для вузов

классический маркетинг

учебное пособие для студентов

знания и навыки

учебники по маркетингу

Маркетинг: новые тенденции и перспективы

Потребление товаров люксовых брендов и их подделок

любовные романы

фэнтези

современная русская литература

современные любовные романы

современная зарубежная литература

детективы

об истории серьезно

приключения

книги о приключениях

ужасы / мистика

cтихи, поэзия

книги по психологии

стихи и поэзия

гуманитарные и общественные науки

русская классика

мистика

боевики, остросюжетная литература

публицистическая литература

Trading Rules that Work introduces you to twenty-eight essential rules that can be shaped to fit any trading approach—whether you’re dealing in stocks, commodities, or currencies. Engaging and informative, Trading Rules that Work outlines the deeper psychology behind each of these accepted trading rules and provides you with a better understanding of how to make those rules work for you. 

зарубежная деловая литература

корпоративные финансы

финансовый менеджмент

Trading Rules that Work. The 28 Essential Lessons Every Trader Must Master

Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need. These quick and to-the-point guides feature detailed techniques and effective strategies presented in user-friendly chapters that are packed with checklists, examples, and practical resources. In each book, readers will find real-world advice in a fast and powerful format that includes: Words of Wisdom or «Right Hook Rules»-bite-sized memorable quotes Case Studies or «Opening Bell» Stories-real-life business lessons Effective Strategies or «Left Hook Laws»-all-meat, no-fat business strategies Incisive or «Standard Eight Count» Questions-insightful inquiries that prompt the reader to action Quick or «Knockout» Summaries-bullet points that sum-up each chapter and offer easy reference 

TKO Sales!. Ten Knockout Strategies for Selling More of Anything

Praise for Career Distinction «Hands down, this book is the bible on branding for your career!» – Susan Britton Whitcomb, author of Job Search Magic «As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend–Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker.» – Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute «Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition.» – L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job 

поиск работы / карьера

управление бизнесом

Career Distinction. Stand Out by Building Your Brand

This first-ever valuation guide shows how to select and manage network-based services to ensure maximum return on investment Explains how to manage the costs and tradeoffs between distributed and centralized management structures Shows how to avoid risking too much for too little return due to unpredictable overall market conditions Covers network-based services such as Internet access, application management, hosting, voice and data services, and the new breed of SOAP/XML Web services 

зарубежная компьютерная литература

ОС и сети

Network Services Investment Guide. Maximizing ROI in Uncertain Times

Web 2.0 may be an elusive concept, but one thing is certain: using the Web as merely a means of retrieving and displaying information is history. Today?s Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate or be left behind, and the experts featured on these pages are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge to prepare you for a Web where users rule. 

интернет

Web 2.0 Heroes. Interviews with 20 Web 2.0 Influencers

Praise for Enterprise Supply Chain Management: Integrating Best-in-Class Processes «Enterprise Supply Chain Management: Integrating Best-in-Class Processes is a great primer on all things supply chain. This is a must-read for any IT, finance, business, or sales executive working for an organization where supply chain is a strategic discipline.» —David Landau, Vice President, Manhattan Associates «This book provides a comprehensive mapping of supply chain processes and associated solution architecture. Its clarity and concise language makes it a definite read for anyone with a need to understand the bigger picture on supply chain management solutions and best practices. Equally suited for supply chain managers, IT managers, architects, and students looking forward to a career in supply chain management.» —Yasser Alkazzaz, Senior Vice President of Supply Chain, Hatch Corporation (Canada) «Easily the best book for the practitioners who must understand the overall scope of supply chain functions, technology, and its impact on finance in an enterprise, without the need to get into the algorithms behind the supply chain solutions. The appendix on potential evolution of a green supply chain is thought-provoking for those pioneering carbon-aware supply chains.» —Pervinder Joharformer, CTO and Executive Vice President, Manhattan Associates «Great book and especially relevant in these times when reducing expenses is vital given the current economic times. The book clearly explains how implementing the correct supply chain processes can help you to achieve your cost-reduction goals; and if you are someone whose job depends on achieving these goals, this is for you.» —Henry Blum, Manager, Logistics Applications, Inc. Find out how your supply chain processes fit into your company's big picture—using best-in-class processes Clearly written and foundational in approach, this book builds on fundamental concepts including: Why the heart of your supply chain is the flow of merchandise The wide scope of supply chain functions in your enterprise Clearly explained industry terms that demystify the jargon The financial implications of supply chain management The ins and outs of demand and supply planning, transportation, and warehouse management, reverse logistics management, and collaboration Enterprise Supply Chain Management is filled with an abundance of examples that simplify and cover a wide scope of supply chain functions.

дистрибуция

Enterprise Supply Chain Management. Integrating Best in Class Processes

In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results. 

Unleashing Innovation. How Whirlpool Transformed an Industry

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