Why gender-based marketing is bad for business | Gaby Barrios

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Why gender-based marketing is bad for business | Gaby Barrios
подкаст
Подкаст: TED Business
Жанр: мотивация креатив / идеи английский язык изобретения выдающиеся личности разговорный английский культура и общество креативность познавательные подкасты лекции исследования творчества
Язык: Английский
Возрастное ограничение: 12
Длительность: 14 минут 15 секунд
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Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands. After the talk, Modupe discusses why labeling and categorizing consumers in any way will negatively impact marketing strategy.