Don Peppers

Книги автора: Don Peppers

Managing Customer Relationships
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In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to b…
In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to b…
Rules to Break and Laws to Follow. How Your Business Can Beat the Crisis of Short-Termism
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Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism «A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasivel…
Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism «A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasivel…
Managing Customer Experience and Relationships
3
[b]Every business on the planet is trying to maximize the value created by its customers [/b] Learn how to do it, step by step, in this newly revised Fourth Edition of [i]Managing Customer Experience and Relationships: A Strategic Framework.[/i] Writ…
[b]Every business on the planet is trying to maximize the value created by its customers [/b] Learn how to do it, step by step, in this newly revised Fourth Edition of [i]Managing Customer Experience and Relationships: A Strategic Framework.[/i] Writ…